Quick answer: shakalakaa runs Taiwanese client campaigns from our Taipei office — SEO, Google Ads, Meta Ads and GEO/AI search optimization — budgeted natively in TWD against published Taiwan benchmarks (Google Ads averaging roughly NT$15.74 CPC / NT$469.05 CPM), with every claim reviewed against the Fair Trade Act and Consumer Protection Act before it goes live.
Taiwan sits alongside our Malaysia, Singapore and Australia practices as a market with its own office, its own currency, and its own regulatory framework — not a satellite of any of the others. Advertising content here is treated as an effective warranty under the Consumer Protection Act, and the Fair Trade Act prohibits false or misleading claims about price, quality or content across any channel. For pharmaceutical/medical-adjacent advertising specifically, the TFDA prohibits off-label promotion.
We budget and report every Taiwan campaign in TWD against real published Taiwan data, not a converted ringgit figure, and every pricing or comparative claim is checked against Taiwan's own consumer-protection standard before launch.
What we run in Taiwan
Our Taiwan practice runs four programmes:
Compliance for Taiwan advertising
Fair Trade Act. Prohibits false or misleading representations in advertising that could affect a trading decision — covering price, quantity, quality, content and production process. Claims need to be substantiated with credible evidence (independent reports, national standards certificates) before they go live.
Consumer Protection Act. Treats advertisement content as effectively part of the product/service warranty — meaning a claim made in an ad can be held against the business as a commitment, not just marketing language.
TFDA restrictions for pharmaceutical/medical advertising. The Taiwan Food and Drug Administration prohibits off-label promotion of pharmaceutical and medical products — relevant to any clinic or healthcare-adjacent Taiwan account.
TWD baselines, not converted ringgit. Google Ads in Taiwan averages roughly NT$15.74 CPC and NT$469.05 CPM cross-industry (source, a modeled third-party estimate — verified 2026-07-30, not yet our own managed-account figures). We report Taiwan performance in TWD against its own published baseline.
Read more: our Taiwan market guide (also available in Traditional Chinese) covers the Taipei office, Dcard, Threads and LINE Ads in more depth.