The Paid Media Toolkit.
14 free tools, one workflow — plan the budget, forecast the cost per lead, check the creative clears policy, verify tracking fires, audit what your agency reported.
No Malaysian agency offers a free, integrated paid-media toolkit — this page organises 14 existing shakalakaa calculators into the 5 stages a real campaign goes through: plan the budget, forecast cost per lead, check the creative, verify tracking, audit the agency report. Every tool is free with no signup.
Each tool already existed on this site, scattered across a 51-tool index with no order to them. Nothing here is new logic — this page is the missing topology, the same fix our pricing cluster and comparisons hub applied to pages instead of tools.
1. Plan the Budget
Before a single ad runs — how much, and where it should go.
Estimates monthly spend and CPL range from real Malaysian benchmark data for your vertical and lead target.
Ad Budget Calculator
Revenue, industry and goal in; a recommended marketing % of revenue and a Meta/Google/SEO/content split out.
Marketing Budget Allocator
Meta CPM and Google CPC for categories outside shakalakaa's dedicated verticals — e-commerce, F&B, retail, professional services.
General Business Ad Cost Calculator
Applies Malaysia's 8% service tax to Meta, Google and TikTok spend so the budget you plan is the budget you actually need.
SST on Digital Ads Calculator
2. Forecast the Cost Per Lead
What the budget should actually return, and what's still profitable.
Works from either a lead target or a fixed budget — returns expected spend, clicks and CPL range by industry and market.
Google Ads Cost Calculator
Break-even ROAS and profit per order from your own margin and shipping costs, not the generic "3x ROAS" rule of thumb.
ROAS Calculator
Sale value, margin and close rate in; the maximum cost per lead you can pay and still profit, out.
Break-Even CPL Calculator
Your LTV:CAC ratio and payback period in months, with a colour-coded verdict on whether the economics work.
CAC & LTV Calculator
3. Check the Creative Clears Policy
Before spend goes live — truncation, policy and fatigue risk.
4. Verify Tracking Fires
Once the campaign is live — is the platform actually learning from real conversions.
5. Audit What the Agency Reported
Monthly review — where the funnel actually leaks, and whether the report means anything.
Scores your agency's monthly report against a 14-item checklist — 10 vanity metrics, 4 revenue metrics — and tells you which is which.
Agency Report Auditor
Visitors, leads, consults, customers in; the single biggest drop-off stage and its estimated RM cost per year, out.
Funnel Leak Calculator
Visitor and conversion counts for two variants in; a real statistical-significance verdict (two-proportion z-test) out, not a guess.
A/B Test Significance Calculator
Paid media toolkit Malaysia, in depth
The supporting detail behind each section of this page, by topic. 1 topics
The five stages and sources
The five stages above map to the operating rhythm on the performance marketing engagements — planning, forecasting, compliance, tracking and audit, month after month.
- Cite this
- shakalakaa (Plixitt Solutions). “Paid Media Toolkit Malaysia.”
- https://shakalakaa.my/tools/paid-media · Updated 2026-10-15
- Licensed under CC BY 4.0.
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Frequently Asked Questions
Do I need to use all 14 tools?
No — most advertisers only need 2-3 depending on where they are: a new campaign needs the plan and forecast tools, a running campaign needs the tracking and audit tools. The five-stage grouping tells you which stage you're at.
Are these tools free?
Yes, all 14 — no email required, no signup wall. Each one runs entirely against published Malaysian benchmark data or your own inputs, not a lead-capture form dressed up as a calculator.
Is there a single tool that covers the whole budget-to-report workflow?
No — each tool does one job well rather than one tool doing all five badly. This page is the workflow layer that connects them, not a 15th all-in-one tool.