Do I need to use all 14 tools?

No — most advertisers only need 2-3 depending on where they are: a new campaign needs the plan and forecast tools, a running campaign needs the tracking and audit tools. The five-stage grouping tells you which stage you're at.

Are these tools free?

Yes, all 14 — no email required, no signup wall. Each one runs entirely against published Malaysian benchmark data or your own inputs, not a lead-capture form dressed up as a calculator.

Is there a single tool that covers the whole budget-to-report workflow?

No — each tool does one job well rather than one tool doing all five badly. This page is the workflow layer that connects them, not a 15th all-in-one tool.

Tools · Paid Media Workflow

The Paid Media Toolkit.

14 free tools, one workflow — plan the budget, forecast the cost per lead, check the creative clears policy, verify tracking fires, audit what your agency reported.

Quick answer: No Malaysian agency offers a free, integrated paid-media toolkit — this page organises 14 existing shakalakaa calculators into the 5 stages a real campaign goes through: plan the budget, forecast cost per lead, check the creative, verify tracking, audit the agency report. Every tool is free with no signup.

Each tool already existed on this site, scattered across a 51-tool index with no order to them. Nothing here is new logic — this page is the missing topology, the same fix v41's pricing cluster and comparisons hub applied to pages instead of tools.

1. Plan the Budget

Before a single ad runs — how much, and where it should go.

Ad Budget Calculator

Estimates monthly spend and CPL range from real Malaysian benchmark data for your vertical and lead target.

Marketing Budget Allocator

Revenue, industry and goal in; a recommended marketing % of revenue and a Meta/Google/SEO/content split out.

General Business Ad Cost Calculator

Meta CPM and Google CPC for categories outside shakalakaa's dedicated verticals — e-commerce, F&B, retail, professional services.

SST on Digital Ads Calculator

Applies Malaysia's 8% service tax to Meta, Google and TikTok spend so the budget you plan is the budget you actually need.

2. Forecast the Cost Per Lead

What the budget should actually return, and what's still profitable.

Google Ads Cost Calculator

Works from either a lead target or a fixed budget — returns expected spend, clicks and CPL range by industry and market.

ROAS Calculator

Break-even ROAS and profit per order from your own margin and shipping costs, not the generic "3x ROAS" rule of thumb.

Break-Even CPL Calculator

Sale value, margin and close rate in; the maximum cost per lead you can pay and still profit, out.

CAC & LTV Calculator

Your LTV:CAC ratio and payback period in months, with a colour-coded verdict on whether the economics work.

3. Check the Creative Clears Policy

Before spend goes live — truncation, policy and fatigue risk.

Ad Copy Checker

Previews how copy truncates across Google RSA, Meta and TikTok, and flags all-caps, emoji and policy risk per platform.

Ad Frequency Calculator

Audience size, budget and CPM in; a projected weekly frequency and creative-fatigue verdict out.

4. Verify Tracking Fires

Once the campaign is live — is the platform actually learning from real conversions.

Meta Pixel & CAPI Setup Grader

Scores your Pixel and Conversions API setup across 15 questions — install, events, event match quality, deduplication, consent.

5. Audit What the Agency Reported

Monthly review — where the funnel actually leaks, and whether the report means anything.

Agency Report Auditor

Scores your agency's monthly report against a 14-item checklist — 10 vanity metrics, 4 revenue metrics — and tells you which is which.

Funnel Leak Calculator

Visitors, leads, consults, customers in; the single biggest drop-off stage and its estimated RM cost per year, out.

A/B Test Significance Calculator

Visitor and conversion counts for two variants in; a real statistical-significance verdict (two-proportion z-test) out, not a guess.

Frequently Asked Questions

Cite this

shakalakaa (Plixitt Solutions). "Paid Media Toolkit Malaysia." https://shakalakaa.my/tools/paid-media. Licensed under CC BY 4.0.