Why this is a checklist, not a paste-and-scan tool
Our other compliance checkers — KKM, MDC, AHPRA — all work the same way: paste finished ad copy, get it scanned against a rule set. That model doesn't work for live selling, because a live session is spoken and unscripted — there is no finished artefact to paste before the words are said. This tool works the only way a live-selling check realistically can: before the session, as a checklist of claim types the host plans to make, each mapped to the rule that governs it, its source, and phrasing that says the same commercial thing without the compliance exposure.
What this checklist covers
Eight claim categories, drawn from the sources cited below — each one covers a specific type of spoken claim that comes up in a typical Malaysian live selling session:
- Health and therapeutic claims — The highest-risk category, and the one where a spoken word in a livestream carries the same legal weight as printed copy. KKM/MOH rules on medical and aesthetic outcome claims bind a host's spoken words exactly as they bind written ad copy — there is no "it was just said live, not written down" exemption. (KKM/MOH Aesthetic Medical Practice Guidelines; Medicines (Advertisement & Sale) Act 1956)
- Price, discount and "lowest price" claims — CPETTR 2024 imposes seller/marketplace disclosure duties on pricing shown to consumers, and the Consumer Protection Act 1999's false/misleading representation provisions apply to a spoken price claim identically to a written one. The Trade Descriptions Act 2011 separately treats a quoted price as deemed to include all eligible taxes and duties unless stated otherwise, and criminalises false trade descriptions. (CPETTR 2024; Consumer Protection Act 1999; Trade Descriptions Act 2011)
- Before/after and results claims — Before/after and outcome-guarantee framing is restricted for KKM/MDC-regulated categories in exactly the same way as written ad copy, and the Consumer Protection Act 1999's general false-representation rule catches an overstated results claim in any category, regulated or not. (KKM/MOH guidelines (regulated categories); Consumer Protection Act 1999 (general))
- Guarantee, refund and warranty claims — CPETTR 2024 requires accurate disclosure of terms and conditions, including returns; a spoken guarantee that contradicts the platform-listed policy is a real, checkable discrepancy a buyer can hold the seller to. (CPETTR 2024)
- Testimonial and endorsement handling — The Consumer Protection Act 1999's false-representation rule applies to an endorsement claim made live exactly as it would to one printed in an ad — an unverified or fabricated endorsement read out on stream carries the same exposure as writing it down. (Consumer Protection Act 1999)
- Halal claims — The Trade Descriptions Act 2011 makes false or misleading halal claims a specific criminal offence — only the official JAKIM-issued logo is recognised, and continued use after a certificate expires or revocation is itself a prohibited practice. This is a specific, checkable status, not a general impression. (Trade Descriptions Act 2011 (halal marking provisions))
- Stock-scarcity and urgency claims — A false scarcity or urgency claim is a false representation under the Consumer Protection Act 1999 exactly as it would be in written copy — the fact that it's designed to be checked in real time by viewers watching stock counters actually makes a false version of this claim easier to catch, not harder. (Consumer Protection Act 1999)
- Platform-policy overlays — Shopee Live, TikTok Shop LIVE and Lazada Live each layer their own platform-specific restricted-category and prohibited-claim rules on top of Malaysian law. These change without notice, so this checklist names the type of rule rather than quoting a specific clause that could go stale. (Platform seller policy (verify current terms in your own Seller Centre before a session touching a restricted category))
The printable pre-session brief
Ticking claim types and reading the output is the self-check. The output that actually changes what happens on air is the printable brief — hand it to the host before the session starts, the same run-of-show discipline our live commerce management service treats as a mandatory phase before any regulated-adjacent session, not an optional add-on.
Methodology — where this checklist comes from
Each rule traces to the Consumer Protection Act 1999, CPETTR 2024, the Trade Descriptions Act 2011, or — where a claim touches a KKM/MDC/JAKIM-regulated category — the same rule sets our existing checkers already apply to written ad copy, since a live claim carries identical legal weight. Full detail and sourcing: our live selling compliance guide. Not a substitute for legal advice — treat a completed checklist as a reasonable first pass, not clearance.
Rules current as of: July 2026
Not eligible for Shopee Live yet, or unsure of the setup steps? See cara buat live selling di Shopee (Bahasa Malaysia) or how to go live on Shopee, TikTok Shop and Lazada (English) before you get to the claim-briefing stage.