Search campaign build and management
Intent-matched ad groups, negative keyword lists maintained on an ongoing basis, and bidding strategy set against your real cost-per-lead ceiling, not platform defaults.
Google Search CPC in Australia runs a wide spread by vertical — general cross-industry ranges sit around $2–4 AUD, while contested categories like legal and dental commonly run $7–10+ AUD per click (source, verified 2026). At that cost, every wasted click is expensive, and every campaign structure decision — match type, negative keywords, landing page relevance — compounds directly into cost per lead.
The account-structure mistakes that are forgivable in a cheaper market get expensive fast in Australia: broad match with no negative keyword discipline, generic landing pages that don't match search intent, and conversion tracking that counts form starts instead of qualified enquiries. We run Australian accounts the same way we run Malaysian ones — built around what a lead is actually worth, not what a platform's automated bidding wants to spend.
Every claim, price and comparison in the ad copy itself is also reviewed against Australian Consumer Law before it goes live — ACL Section 18 prohibits misleading or deceptive conduct regardless of intent, and the ACCC's current enforcement priorities specifically call out misleading pricing and unsubstantiated promotional claims (ACCC).
For regulated verticals the AHPRA/TGA surface applies at the campaign level: our Australia aesthetic clinic marketing and Australia dental clinic marketing programmes build against the AHPRA advertising guidelines and TGA therapeutic-goods restrictions from the outset, not as a compliance retrofit after a complaint.
What's included
Shopping and Performance Max, where
Feed-based campaigns for e-commerce accounts, structured to avoid the common Performance Max trap of cannibalising branded search.
Landing page alignment
Every ad group points to a page that matches the search intent — the single highest-leverage lever on quality score and conversion rate that most accounts get wrong.
Conversion tracking built correctly
Qualified-lead tracking, not raw form-submission counts, so budget decisions are made against real enquiry quality.
- Search campaign build and management. Intent-matched ad groups, negative keyword lists maintained on an ongoing basis, and bidding strategy set against your real cost-per-lead ceiling, not platform defaults.
- Shopping and Performance Max, where relevant. Feed-based campaigns for e-commerce accounts, structured to avoid the common Performance Max trap of cannibalising branded search.
- Landing page alignment. Every ad group points to a page that matches the search intent — the single highest-leverage lever on quality score and conversion rate that most accounts get wrong.
- Conversion tracking built correctly. Qualified-lead tracking, not raw form-submission counts, so budget decisions are made against real enquiry quality.
- ACL-compliant ad copy. Pricing claims, comparisons and offers reviewed against Australian Consumer Law before launch.
- Monthly reporting against cost per lead. Not impressions, not clicks — the number that predicts whether the campaign is actually working.