Australia

Performance Marketing for Australian Businesses

Laptop screen showing coloured line and bar charts on an analytics dashboard

One accountable programme across paid search, paid social, landing pages and tracking — budgeted in AUD, reported against cost per lead.

Operating from 60 Martin Place, Sydney, with delivery from our Kuala Lumpur headquarters.

Last updated: July 2026

USD 8.1M
Client media spend managed
All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
2,400+
Creative assets produced in-house
All client accounts, 2025
70+
Accounts under management
As at September 2026
5
Markets served
Malaysia · Singapore · Hong Kong · Australia · Taiwan
4.2×
Return on ad spend, e-commerce accounts
E-commerce accounts, Jan–Dec 2025
-38%
Cost per qualified lead since onboarding
Lead-gen accounts, first 90 days vs Dec 2025

Quick answer: Performance marketing works best as one connected system across Google Ads, Meta Ads, landing pages and tracking — not disconnected specialists each optimising a different metric. Australian benchmarks run Google Search CPC AUD 2–4 cross-industry and Meta CPM AUD 9.63–21.73, with budget moving toward whichever channel produces qualified leads most efficiently.

Performance marketing done properly is one system, not three disconnected agencies each optimising for their own channel's vanity metric. A Google Ads specialist optimising for clicks, a Meta specialist optimising for reach, and a web developer who never sees either campaign's data is how budget gets spent efficiently on paper and inefficiently in reality — no one owns the number that actually matters: cost per qualified lead.

We run Google Ads, Meta Ads, landing pages and conversion tracking as one connected system for Australian accounts, budgeted natively in AUD against real published Australian benchmarks — Google Search CPC commonly AUD 2–4 cross-industry (higher in contested verticals), Meta CPC around AUD 1.47, Meta CPM in the AUD 9.63–21.73 range depending on vertical and period (source, source, verified 2026) — not a converted ringgit figure that misjudges what the Australian market actually costs.

Every claim across every channel — ad copy, landing page copy, offer terms — is reviewed against Australian Consumer Law before launch. Rankings, reach and clicks are worthless if the underlying claim invites an ACCC complaint.

Related coverage: shakalakaa also works with Australian hospitality and F&B venues as a distinct vertical page.

What's included

  • Google Ads and Meta Ads under one strategy. Budget allocated by what's actually producing qualified leads at an acceptable cost, reviewed and rebalanced on an ongoing basis — not split evenly by default.
  • Landing pages built for the traffic. Pages that match search or social intent specifically, not a generic homepage every campaign points to.
  • Unified tracking. One source of truth for lead quality across channels, so budget decisions are made on real enquiry data, not platform-reported clicks.
  • ACL-compliant claims across every channel. Pricing, comparisons and testimonials reviewed once, applied consistently everywhere they appear.
  • AUD-native reporting. Cost per lead, not impressions or reach, is the number every report leads with.

Australia benchmarks (AUD)

Australia benchmarks (AUD)

Google Search CPC (cross-industry)AUD 2–4Meta CPCAUD ~1.47Meta CPMAUD 9.63–21.73

Curated from published third-party sources (rockingweb.com.au, cross-referenced against wordstream.com), verified 2026-07-27 — not first-party managed-account data like our MY/SG figures.

Source: shakalakaa aggregated from managed accounts.

MetricTypical range
Google Search CPC (cross-industry)AUD 2–4
Meta CPCAUD ~1.47
Meta CPMAUD 9.63–21.73

Curated from published third-party sources (rockingweb.com.au, cross-referenced against wordstream.com), verified 2026-07-27 — not first-party managed-account data like our MY/SG figures. — full data in our AU ad benchmarks.

How we run it

  1. 1

    One number that matters

    Cost per qualified lead against your own break-even, computed the same way our break-even CPL calculator works — every channel decision is judged against it.

  2. 2

    Budget follows performance, not habit

    Spend shifts toward whichever channel is producing qualified leads most efficiently this month, not a fixed split decided at kickoff and never revisited.

  3. 3

    Landing pages treated as part

    A page mismatched to ad intent is a media-buying problem, not just a design one — we build and test pages as part of the same programme, not as a separate workstream.

  4. 4

    Compliance reviewed once, applied everywhere

    Claims cleared against Australian Consumer Law are consistent across every channel a campaign touches.

  5. 5

    Full channel stack, one account

    Local SEO, social media marketing and TikTok Ads plug into the same tracking and reporting layer as paid search and Meta — added where they genuinely move the number, not by default.

  6. 6

    Sydney-specific programme available

    A Martin Place office, district-aware landing pages and AHPRA/TGA-aware clinic compliance — see our Sydney performance marketing page for the city-level detail this national page doesn't go into, and our SEO Sydney programme for the organic-search counterpart.

  • One number that matters. Cost per qualified lead against your own break-even, computed the same way our break-even CPL calculator works — every channel decision is judged against it.
  • Budget follows performance, not habit. Spend shifts toward whichever channel is producing qualified leads most efficiently this month, not a fixed split decided at kickoff and never revisited.
  • Landing pages treated as part of the media plan. A page mismatched to ad intent is a media-buying problem, not just a design one — we build and test pages as part of the same programme, not as a separate workstream.
  • Compliance reviewed once, applied everywhere. Claims cleared against Australian Consumer Law are consistent across every channel a campaign touches.
  • Full channel stack, one account. Local SEO, social media marketing and TikTok Ads plug into the same tracking and reporting layer as paid search and Meta — added where they genuinely move the number, not by default.
  • Sydney-specific programme available. A Martin Place office, district-aware landing pages and AHPRA/TGA-aware clinic compliance — see our Sydney performance marketing page for the city-level detail this national page doesn't go into, and our SEO Sydney programme for the organic-search counterpart.
  • Set up as a B2B marketing agency, not a consumer performance shop. Longer consideration cycles, multi-touch funnels and lead-quality accountability all the way to CRM are how a B2B pipeline is actually measured — we run the same instrumentation on B2B accounts as we do on our owner-side loan and property programmes, where the buyer is a broker or a principal rather than a consumer. If your Australian pipeline is B2B rather than direct-to-consumer, the reporting has to lead with qualified-lead cost against sales-cycle stage, not raw clicks; that is the standard we build against.

One Compliance Standard, Every Channel

Related: our Australia practice overview, the Malaysia Performance Marketing service, the AU benchmarks.

Other Australia programmes: SEO for Australia and Google Ads for Australia and Meta Ads for Australia and GEO / AI Search for Australia and Local SEO for Australia and Social Media Marketing for Australia and TikTok Ads for Australia and SEO — Sydney for Australia and Video Production for Australia — plus all our Australia guides.

Frequently Asked Questions

Need Performance Marketing that performs in Australia?

Book a free strategy call

LET'S START
THE CONVO.