Manulife Financial Advisers
Case study 
Camtech Health
Case study Singapore-scoped campaign build
Separate account architecture from any Malaysian TikTok activity β SG audience targeting, SG-specific creative brief, SG budget.
Singapore
TikTok Ads Management for Singapore Businesses
Native TikTok formats and Singapore-scoped budgets β not a Malaysian campaign copied across the causeway.
Operating from 20 Cecil Street, Singapore, with delivery from the Kuala Lumpur headquarters.
Quick answer
TikTok in Singapore rewards the same native formats as Malaysia β Spark Ads and creator-led UGC over studio-produced video β but needs its own account, budget and creative brief, not a Malaysian campaign extended across the causeway. Budget for a minimum 3-month commitment and roughly 50 conversions/month for the algorithm to optimise properly.
USD 8.1M Client media spend managed All accounts, 2025 Β· RM 35M at USD 1 = RM 4.30 (Dec 2025)
2,400+ Creative assets produced in-house All client accounts, 2025
70+ Accounts under management As at September 2026
5 Markets served Malaysia Β· Singapore Β· Hong Kong Β· Australia Β· Taiwan
4.2Γ Return on ad spend, e-commerce accounts E-commerce accounts, JanβDec 2025
-38% Cost per qualified lead since onboarding Lead-gen accounts, first 90 days vs Dec 2025
Singapore brands and institutions we work with
At a glance
Last updated: July 2026
More detail on at a glance
TikTok in Singapore behaves like TikTok everywhere in one respect β the platform still rewards native, creator-led content over polished brand video β but the auction economics, buyer behaviour and competitive density are Singapore's own, not Malaysia's. Running a Singapore TikTok account as a geo-extension of a Malaysian one under-prices the SG auction and under-serves SG buyers with the wrong creative register.
We build Singapore TikTok campaigns around the same format logic that works in Malaysia β Spark Ads (boosted organic/creator posts) and creator-led UGC ahead of studio-produced video β scoped and budgeted against Singapore's own auction, with TikTok Shop / Video Shopping Ads evaluated first for e-commerce brands where the platform can close the loop end-to-end.
We run TikTok Ads for clients across Malaysia, Singapore and Hong Kong, with Singapore accounts structured as their own market: separate campaigns, separate creative, separate budgets and benchmarks.
As a TikTok marketing agency for Singapore brands, we plan paid TikTok, creator content and TikTok Shop together, so all three are measured against the same sales and lead numbers.
What's included
Native format strategy first
Spark Ads and creator-led UGC prioritised over repurposed brand video, matched to what actually performs on this platform.
TikTok Shop evaluation for e-commerce
Video Shopping Ads assessed first for stores that can close the discovery-to-purchase loop on-platform.
Conversion tracking build
TikTok Pixel/Events API and conversion actions verified before launch β campaigns optimise toward enquiries or sales, not views.
- Singapore-scoped campaign build. Separate account architecture from any Malaysian TikTok activity β SG audience targeting, SG-specific creative brief, SG budget.
- Native format strategy first. Spark Ads and creator-led UGC prioritised over repurposed brand video, matched to what actually performs on this platform.
- TikTok Shop evaluation for e-commerce. Video Shopping Ads assessed first for stores that can close the discovery-to-purchase loop on-platform.
- Conversion tracking build. TikTok Pixel/Events API and conversion actions verified before launch β campaigns optimise toward enquiries or sales, not views.
- Regulated-category review. For healthcare-adjacent advertisers, creative is checked against TikTok's own health/beauty ad restrictions plus Singapore's MOH/HSA rules before launch.
- Monthly reporting in SGD. Cost per lead/sale against SG benchmarks, not view-count vanity metrics.
Singapore benchmarks (SGD)
Singapore benchmarks (SGD)
We don't yet have a verified SGD CPM/CPC benchmark for TikTok in Singapore the way our Google Ads and Meta figures are sourced from managed-account data β budgets are scoped per category rather than quoted as a blanket figure until that data exists
Source: shakalakaa aggregated from managed accounts.
| Metric | Typical range |
|---|---|
| Learning-phase conversion floor | ~50 conversions / campaign / month, platform norm |
| Recommended minimum commitment | 3 months |
| SGD budget bands | Scoped per category during onboarding β see note below |
We don't yet have a verified SGD CPM/CPC benchmark for TikTok in Singapore the way our Google Ads and Meta figures are sourced from managed-account data β budgets are scoped per category rather than quoted as a blanket figure until that data exists β full data in the Singapore digital ad cost benchmarks.
How we run it
Separate SG account architecture
1
Singapore TikTok campaigns are never geo-extensions of Malaysian ones β their own campaigns, creative and budget so SG performance is measured on its own economics.
Native creative brief
2
Spark Ads and creator-led UGC built for Singapore's own creator ecosystem and audience register, not Malaysian assets re-posted.
TikTok Shop first for e-commerce
3
Video Shopping Ads evaluated before generic in-feed for stores that can close the loop on-platform.
Short-form discovery for retail precincts
4
Highest-fit for retail and F&B-dense catchments β see how it plays out for Orchard specifically.
- Separate SG account architecture. Singapore TikTok campaigns are never geo-extensions of Malaysian ones β their own campaigns, creative and budget so SG performance is measured on its own economics.
- Native creative brief. Spark Ads and creator-led UGC built for Singapore's own creator ecosystem and audience register, not Malaysian assets re-posted.
- TikTok Shop first for e-commerce. Video Shopping Ads evaluated before generic in-feed for stores that can close the loop on-platform.
- Regulated-category compliance. Healthcare-adjacent creative reviewed against TikTok's platform rules and Singapore's MOH/HSA advertising rules before launch β see the Singapore aesthetic clinic and Singapore dental programmes.
- Short-form discovery for retail precincts. Highest-fit for retail and F&B-dense catchments β see how it plays out for Orchard specifically.
- Paired with search where the funnel needs it. TikTok manufactures demand; paid search captures existing intent. Most SG programmes benefit from both β see SEM Singapore for the paid-search side of the same measurement layer.
Choosing a TikTok ads agency in Singapore
On TikTok the creative is most of the result, so a TikTok ads agency in Singapore that only buys media usually under-delivers.
What a serious TikTok ads agency Singapore programme actually puts in place before launch:
The account: TikTok Ads Manager and Business Center in your companyβs name β the baseline for any TikTok ads agency Singapore businesses engage β with the pixel and Events API installed.
Creative and creators: a TikTok ads agency Singapore team supplies native vertical video in volume from our in-house team, and Spark Ads on creator posts briefed and contracted brand-side, see influencer marketing in Singapore.
The reporting: results read in SGD against leads, bookings or purchases, alongside the rest of the plan, see performance marketing in Singapore. Search demand the videos create is captured on the same reporting by Google Ads services in Singapore.
By industry in Singapore: dental clinics, aesthetic clinics, healthcare groups, property and interior design firms.
TikTok Platform Rules, MOH/HSA & PDPA
Related: the Singapore practice overview, the Malaysia TikTok Ads service, the Singapore ad cost benchmarks.
Other Singapore programmes: Google Ads for Singapore and SEO for Singapore and Social Media Marketing for Singapore and GEO / AI Search for Singapore and Live Commerce for Singapore and Meta Ads for Singapore and Performance Marketing for Singapore and Local SEO for Singapore and WhatsApp Automation for Singapore and XHS / Xiaohongshu Marketing for Singapore and Web Design & Development for Singapore and Branding & Design for Singapore β plus all the Singapore guides.
From the blog: TikTok Ads in Malaysia: costs, formats & what converts, TikTok advertising for clinics, Singapore vs Malaysia ad costs.
Work we can show
Epitex Home
Bedding e-commerce Β· Singapore
TikTok Ads
Meta Ads
4.6Γattributed revenue Β· Jan 2025βAug 2026
TikTok GMV Max and Spark Ads, Meta Advantage+ Shopping and catalogue retargeting, the Conversions API and an in-house video studio.
Read case study
Kim Guan Guan Coffee
Coffee roaster Β· Singapore
SEO
TikTok Ads
Shopify
4.2ΓShopify store revenue Β· Jan 2025βAug 2026
Search architecture and B2B pages, Shopify conversion work and subscriptions, and TikTok GMV Max with a creator seeding programme.
Read case studyHow do Singapore D2C brands combine TikTok and Shopify?
Singapore D2C brands combine TikTok and Shopify by running TikTok video ads and creator content to reach new buyers, then sending that traffic to a fast Shopify store with the TikTok pixel and Events API installed. Purchases flow back to TikTok for optimisation, and retargeting follows store visitors for the 7 days after their first visit.
Proof: Kim Guan Guan Coffee: 4.2Γ Shopify store revenue Β· Jan 2025βAug 2026.
More detail on at a glance
Need TikTok Ads that performs in Singapore?
Book a free strategy callRelated pages
Singapore dentalaesthetic clinicspropertyinterior design firmsSingapore ad cost benchmarksGoogle Ads for SingaporeSocial Media Marketing for SingaporeLive Commerce for SingaporeMeta Ads for SingaporePerformance Marketing for SingaporeLocal SEO for SingaporeWhatsApp Automation for SingaporeXHS / Xiaohongshu Marketing for SingaporeWeb Design & Development for SingaporeBranding & Design for Singaporeall the Singapore guidesTikTok Ads in Malaysia: costs, formats & what convertsSingapore vs Malaysia ad costs
Campaign Results.
Real Results
TikTok Ads + Meta Ads · SG · January 2025 β August 2026
Monthly attributed revenue (TikTok and Meta): SGD 48,000 β SGD 220,800 (4.6Γ)
Blended return on ad spend: 1.4Γ β 3.8Γ
Orders a month from paid media: 320 β 1,420 (4.4Γ)
Conversion definition: Order attributed to TikTok or Meta ads (TikTok Ads Manager, Meta Ads Manager), reconciled with Shopify fulfilment and ERP logs.
Epitex Home
SEO + Shopify · SG · January 2025 β August 2026
Monthly Shopify store revenue: SGD 18,500 β SGD 77,700 (4.2Γ)
Non-branded organic visitors a month: 2,400 β 8,280 (+245%)
Store conversion rate: 1.25% β 3.85%
Conversion definition: Order on the Shopify store (Shopify analytics and order centre); organic visitors from Google Search Console and GA4.
Kim Guan Guan Coffee
Frequently Asked Questions
How much do TikTok Ads cost in Singapore?
We don't yet have a verified SGD CPM/CPC benchmark for TikTok the way our Google Ads and Meta figures are sourced from managed-account data, so we scope Singapore TikTok budgets per category during onboarding rather than publish a guessed figure. As a platform norm, expect a minimum commitment similar to other paid social channels β roughly 3 months and enough monthly spend to gather ~50 conversions for the algorithm to optimise.
Can a Malaysia-based agency run TikTok Ads for a Singapore business?
Yes β we run Singapore TikTok accounts as their own market: separate campaigns, separate creative brief, separate budget and benchmarks, not a geo-extension of Malaysian activity.
Is TikTok Shop available and worth using for Singapore e-commerce brands?
Yes, TikTok Shop / Video Shopping Ads let Singapore stores close the discovery-to-purchase loop on-platform, and we evaluate this format first for e-commerce clients before generic in-feed ads.
Do the same TikTok ad formats that work in Malaysia work in Singapore?
The format logic is the same β Spark Ads and creator-led UGC outperform studio-produced video on this platform in both markets β but the creative brief, creator ecosystem and audience register are built for Singapore specifically, not re-used from Malaysian campaigns.
Does TikTok restrict clinic advertising more than Meta or Google?
In some respects, yes β TikTok's health and beauty ad policy specifically restricts before/after content and certain appearance claims at the platform level, on top of Singapore's MOH/HSA rules. We review clinic creative against both layers before it goes live, not just whichever one TikTok's automated review happens to catch.
Are TikTok lead-form leads subject to the same DNC rules as Meta or Google leads?
Yes β the Do Not Call Registry and PDPA apply based on the number collected and the follow-up sent, not the platform that generated the lead. We apply one consent-and-follow-up standard across every channel.