Manulife Financial Advisers
Case study → 
Camtech Health
Case study → Xiaohongshu (rednote) is where Singapore's Chinese-speaking consumers actually research before they buy, and β distinctly β where inbound Chinese visitors plan a Singapore trip before they land. Most Singapore brands treat XHS as an afterthought behind Meta and TikTok, or run a Malaysian XHS account extended across the causeway with the same content. Both of those under-serve a genuinely large, high-spending audience with its own benchmarks, its own regulatory answer (MOH, not KKM), and its own content register.
We run Singapore XHS accounts as their own market: separate verification (ACRA documentation, not SSM), separate content threads for the local-consumer and inbound-visitor audiences, and separate benchmarks β the same discipline we apply to every SG channel, not a one-off adjustment.
Built for groups and multi-brand companies
This page is written for brand managers, marketing directors and group marketing teams at multi-outlet retail and F&B groups, hotel and attraction operators, healthcare groups and private education institutions: organisations running several brands, outlets or campuses that need one XHS operating model rather than an account per outlet. For a group, we set out up front which entity each account is verified under, who holds admin access, and how outlet-level notes roll up into one report.
Where the brief specifically calls for creator and KOL campaigns handled end-to-end brand-side, the dedicated SG surface is the influencer marketing agency Singapore practice β same team, same account model, brand-side scope.
Most Singapore brands start with a ε°ηΊ’δΉ¦δΈδΈε· (professional account) and run paid notes through θε (Juguang), Xiaohongshu's own ad platform. We set up both, decide which notes are worth paying to push, and report the enquiries each one brings in.
What's included
- Singapore business verification (blue tick). ACRA Business Profile documentation (UEN) and Chinese-language formatting handled through our XHS blue tick verification service β 2–4 weeks end to end from engagement, of which platform review is 5–10 business days β the same core process as Malaysian verification, adapted for SG entity registration.
- Two-audience content strategy. Local Chinese-speaking Singaporean consumers and inbound Chinese visitors researching a trip are genuinely different audiences with different intent β built as distinct content threads, not one undifferentiated feed.
- Native Singapore-register content. Written for Singapore tone and local references, not Malaysian Chinese-speaking content re-posted across the causeway β the two audiences read as subtly different, and it shows.
- KOL/KOC seeding. Nano and micro creator seeding scoped for the Singapore market specifically, not Malaysian rates or creator pools applied unchanged.
- MOH/PDPA-aware compliance. For regulated categories (aesthetic and dental clinics), content is checked against MOH's Healthcare Services (Advertisement) Regulations rather than Malaysia's KKM/MDC rules, and any lead data collected is handled under PDPA.
- SGD-scoped reporting. Performance measured against Singapore's own benchmarks once established, not Malaysian figures relabelled in SGD.