What's the difference between performance marketing and just running ads in Singapore?

Performance marketing treats paid search, paid social, landing pages and tracking as one connected system accountable to cost per qualified lead in SGD. Running ads without that connection means each channel optimises for its own metric, with no one responsible for whether the higher Singapore spend actually produces revenue.

How is budget split between Google Ads and Meta Ads for a Singapore account?

Not by a fixed default split — budget moves toward whichever channel is producing qualified leads most efficiently, reviewed against your real SGD cost-per-lead ceiling. Both channels typically get meaningful testing budget early before spend concentrates on the stronger performer for your category.

Do you build the landing pages too, or just run the ads?

Both, as part of one programme — a landing page mismatched to Singapore buyer intent is a media-buying problem as much as a design one, and treating them separately is a common reason performance marketing underperforms even with well-run ad accounts.

How do you handle PDPA and DNC compliance across multiple channels?

Consent and follow-up rules are reviewed once against Singapore's PDPA and DNC requirements and applied consistently across every channel a campaign touches — ad copy, landing pages, lead forms and WhatsApp follow-up — rather than reviewed separately, and inconsistently, per channel.

Can you run performance marketing for a Singapore business alongside Malaysia or Hong Kong campaigns?

Yes — each market keeps its own budget, currency, benchmarks and compliance review, reported separately so performance in one market never masks underperformance in another, with a rolled-up view available when a brand genuinely needs to see all markets together.

What counts as a "qualified" lead in a Singapore performance marketing report?

Defined per account before the campaign launches — typically a booked-and-attended consultation, a budget-qualified enquiry, or a completed purchase, never a raw form submission or chat start. We agree the definition with you upfront so the number in the monthly report means the same thing every month.

Are you a media buying agency Singapore, or full performance-marketing?

Both — as a media buying agency Singapore we take on specialist buying briefs where the client has existing creative and strategy work. Full performance marketing is the more common engagement. For ecommerce specifically, we operate as an ecommerce marketing agency Singapore with Shopify/marketplace integration, dynamic product ads, conversion API tracking and post-purchase remarketing all under one account team.

Is email marketing Singapore included in this programme?

Yes — email marketing Singapore sits inside the performance retainer as one of the lifecycle channels, alongside Meta and Google Ads. Practical scope: campaign design, list hygiene under Singapore's PDPA and the DNC regime, deliverability tuning, A/B subject and creative testing, integration with our WhatsApp Business API workflows for booked-and-attended outcomes. We use mainstream platforms (Klaviyo, HubSpot, ActiveCampaign, Mailchimp) — deliverability and compliance layer is where the work lives, not the platform choice.

Singapore

Performance Marketing for Singapore Businesses

Laptop screen showing coloured line and bar charts on an analytics dashboard

One accountable programme across paid search, paid social, landing pages and tracking — budgeted in SGD, reported against cost per booked outcome.

Operating from 20 Cecil Street, Singapore, with delivery from our Kuala Lumpur headquarters.

Last updated: July 2026

USD 8.1M: Client media spend managed; All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
2,400+: Creative assets produced in-house; All client accounts, 2025
70+: Accounts under management; As at September 2026
5: Markets served; Malaysia · Singapore · Hong Kong · Australia · Taiwan
4.2×: Return on ad spend, e-commerce accounts; E-commerce accounts, Jan–Dec 2025
-38%: Cost per qualified lead since onboarding; Lead-gen accounts, first 90 days vs Dec 2025

Quick answer: Performance marketing works best as one connected system across Google Ads, Meta Ads, landing pages and tracking — not disconnected specialists optimising different metrics. Singapore search CPCs run 2–4× the equivalent Malaysian keyword and Meta CPM runs SGD 8–22, so budget moves toward whichever channel produces qualified leads most efficiently.

Singapore's higher CPCs and CPMs make disconnected channel management expensive in a way that's easy to miss until the monthly numbers land. A Google Ads specialist optimising for clicks, a Meta specialist optimising for reach, and a landing page nobody's tracking against either — that gap is tolerable at Malaysian costs and genuinely costly at Singapore ones, where a wasted click or an unqualified lead carries real SGD weight.

We run Google Ads, Meta Ads, landing pages and conversion tracking as one connected system for Singapore accounts, budgeted natively in SGD: Google Search CPC commonly running 2–4× the equivalent Malaysian keyword, and Meta CPM in the SGD 8–22 range depending on audience and objective. Budget moves toward whichever channel is producing qualified leads most efficiently for your category, reviewed on an ongoing basis rather than fixed at kickoff.

Every claim across every channel — ad copy, landing page copy, offer terms — is checked against Singapore's advertising and healthcare-advertising rules where relevant (PDPA, DNC, and the Healthcare Services (Advertisement) Regulations for clinic accounts) before launch, applied once and consistently rather than reviewed separately per channel.

What's included

Google Ads and Meta Ads

Budget allocated by what's actually producing qualified leads at an acceptable SGD cost, rebalanced on an ongoing basis rather than split evenly by default.

Unified tracking across channels

One source of truth for lead quality, so budget decisions are made on real enquiry data — WhatsApp clicks, form submissions, booked-and-attended outcomes — not platform-reported clicks.

PDPA/DNC-compliant claims and capture

Consent, follow-up and offer claims reviewed once against Singapore's rules and applied consistently across every channel a campaign touches.

Google Ads and Meta Ads under one strategy. Budget allocated by what's actually producing qualified leads at an acceptable SGD cost, rebalanced on an ongoing basis rather than split evenly by default.
Landing pages built for the traffic. Pages matched to search or social intent specifically, written for Singapore buyers rather than adapted Malaysian copy.
Unified tracking across channels. One source of truth for lead quality, so budget decisions are made on real enquiry data — WhatsApp clicks, form submissions, booked-and-attended outcomes — not platform-reported clicks.
PDPA/DNC-compliant claims and capture. Consent, follow-up and offer claims reviewed once against Singapore's rules and applied consistently across every channel a campaign touches.
SGD-native reporting. Cost per qualified lead and cost per booked outcome, not impressions or reach, leads every report.

Singapore benchmarks (SGD)

SGD ranges aggregated from managed Singapore accounts and directional Google/Meta planning figures; category and offer determine where a specific account lands

Source: shakalakaa aggregated from managed accounts.

Metric	Typical range
Google Search CPC vs equivalent Malaysian keyword	Typically 2–4× higher
Meta CPM (general)	SGD 8–22
Aesthetic clinic cost per booked consultation	SGD 120–350

SGD ranges aggregated from managed Singapore accounts and directional Google/Meta planning figures; category and offer determine where a specific account lands — full data in our MY & SG ad benchmarks.

How we run it

1
One number that matters
Cost per qualified lead against your own break-even in SGD — every channel decision is judged against it, not against reach or impressions.
2
Budget follows performance, not habit
Spend shifts toward whichever channel is producing qualified leads most efficiently this month, reviewed on an ongoing basis rather than fixed at kickoff.
3
Landing pages treated as part
A page mismatched to Singapore buyer intent is a media-buying problem as much as a design one — built and tested as part of the same programme, not a separate workstream.
4
Compliance reviewed once, applied everywhere
PDPA, DNC and, for clinic accounts, Healthcare Services (Advertisement) Regulations claims cleared once and applied consistently across every channel.
5
Precinct-aware channel mix
A full-funnel programme still needs a different channel weighting for a B2B precinct than a retail one — see how this plays out for Singapore CBD clients specifically.

One number that matters. Cost per qualified lead against your own break-even in SGD — every channel decision is judged against it, not against reach or impressions.
Budget follows performance, not habit. Spend shifts toward whichever channel is producing qualified leads most efficiently this month, reviewed on an ongoing basis rather than fixed at kickoff.
Landing pages treated as part of the media plan. A page mismatched to Singapore buyer intent is a media-buying problem as much as a design one — built and tested as part of the same programme, not a separate workstream.
Compliance reviewed once, applied everywhere. PDPA, DNC and, for clinic accounts, Healthcare Services (Advertisement) Regulations claims cleared once and applied consistently across every channel.
Precinct-aware channel mix. A full-funnel programme still needs a different channel weighting for a B2B precinct than a retail one — see how this plays out for Singapore CBD clients specifically.
Search-side execution. Where the mix leans paid-search, that is our SEM Singapore service line — Google, Microsoft/Bing and Shopping under one SGD budget, integrated into the same performance report.

Compliance Reviewed Once, Applied Across Every Channel

The single-channel-audit model — a Google specialist checking PDPA on the landing page, a Meta specialist checking it separately on the ad creative — is how compliance drifts out of sync across a Singapore account. Consent wording that's correct on the Google Ads landing page but missing from a Meta lead form is still a PDPA gap; a follow-up SMS cleared for one channel's leads but not another's still needs to answer to the DNC Registry either way.

We review claims and consent architecture once, at the account level, and apply the same standard everywhere it touches: PDPA-compliant capture on every form and chat entry point regardless of which platform drove the click, DNC-aware follow-up sequencing that doesn't vary by lead source, and — for clinic and healthcare-adjacent accounts — Healthcare Services (Advertisement) Regulations and MOH/SMC/SDC guidance applied to ad copy and landing page copy identically, since a claim restricted on Meta is restricted on Google too.

Related: our Singapore practice overview, the Malaysia Performance Marketing service, the MY & SG benchmarks.

Other Singapore programmes: Google Ads for Singapore and SEO for Singapore and Social Media Marketing for Singapore and GEO / AI Search for Singapore and TikTok Ads for Singapore and Live Commerce for Singapore and Meta Ads for Singapore and Local SEO for Singapore and WhatsApp Automation for Singapore and XHS / Xiaohongshu Marketing for Singapore and Web Design & Development for Singapore — plus all our Singapore guides.

From the blog: Singapore vs Malaysia ad costs, DNC-safe lead follow-up in Singapore, what Meta ads cost in Singapore.

Frequently Asked Questions

Need Performance Marketing that performs in Singapore?

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Real Results

Campaign Results.

Meta Ads · SG · Post-funnel-optimisation period

Cost per qualified lead, high-value treatments: SGD 65 → SGD 38 (−42%)

Lead-to-confirmed-appointment rate: 82%

Return on ad spend (treatment revenue): 3.8×

Conversion definition: Confirmed clinic appointment from a Meta lead (WhatsApp Business API + clinic booking logs); return on ad spend counts completed procedure revenue from clinic invoices via Meta CAPI.

B9 Dental Centre

Performance Marketing for Singapore Businesses

What's included

Google Ads and Meta Ads

Unified tracking across channels

PDPA/DNC-compliant claims and capture

Singapore benchmarks (SGD)

Singapore benchmarks (SGD)

How we run it

One number that matters

Budget follows performance, not habit

Landing pages treated as part

Compliance reviewed once, applied everywhere

Precinct-aware channel mix

Compliance Reviewed Once, Applied Across Every Channel

Frequently Asked Questions

What's the difference between performance marketing and just running ads in Singapore?

How is budget split between Google Ads and Meta Ads for a Singapore account?

Do you build the landing pages too, or just run the ads?

How do you handle PDPA and DNC compliance across multiple channels?

Can you run performance marketing for a Singapore business alongside Malaysia or Hong Kong campaigns?

What counts as a "qualified" lead in a Singapore performance marketing report?

Are you a media buying agency Singapore, or full performance-marketing?

Is email marketing Singapore included in this programme?

Need Performance Marketing that performs in Singapore?

Campaign Results.

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