What's the difference between performance marketing and just running ads in Singapore?

Performance marketing treats paid search, paid social, landing pages and tracking as one connected system accountable to cost per qualified lead in SGD. Running ads without that connection means each channel optimises for its own metric, with no one responsible for whether the higher Singapore spend actually produces revenue.

How is budget split between Google Ads and Meta Ads for a Singapore account?

Not by a fixed default split — budget moves toward whichever channel is producing qualified leads most efficiently, reviewed against your real SGD cost-per-lead ceiling. Both channels typically get meaningful testing budget early before spend concentrates on the stronger performer for your category.

Do you build the landing pages too, or just run the ads?

Both, as part of one programme — a landing page mismatched to Singapore buyer intent is a media-buying problem as much as a design one, and treating them separately is a common reason performance marketing underperforms even with well-run ad accounts.

How do you handle PDPA and DNC compliance across multiple channels?

Consent and follow-up rules are reviewed once against Singapore's PDPA and DNC requirements and applied consistently across every channel a campaign touches — ad copy, landing pages, lead forms and WhatsApp follow-up — rather than reviewed separately, and inconsistently, per channel.

Performance Marketing Agency Singapore

Quick answer: Performance marketing works best as one connected system across Google Ads, Meta Ads, landing pages and tracking — not disconnected specialists each optimising a different metric. Singapore search CPCs run 2–4× the equivalent Malaysian keyword and Meta CPM runs SGD 8–22, so budget should move toward whichever channel is producing qualified leads most efficiently, reviewed on an ongoing basis rather than fixed at kickoff.

Singapore's higher CPCs and CPMs make disconnected channel management expensive in a way that's easy to miss until the monthly numbers land. A Google Ads specialist optimising for clicks, a Meta specialist optimising for reach, and a landing page nobody's tracking against either — that gap is tolerable at Malaysian costs and genuinely costly at Singapore ones, where a wasted click or an unqualified lead carries real SGD weight.

We run Google Ads, Meta Ads, landing pages and conversion tracking as one connected system for Singapore accounts, budgeted natively in SGD: Google Search CPC commonly running 2–4× the equivalent Malaysian keyword, and Meta CPM in the SGD 8–22 range depending on audience and objective. Budget moves toward whichever channel is producing qualified leads most efficiently for your category, reviewed on an ongoing basis rather than fixed at kickoff.

Every claim across every channel — ad copy, landing page copy, offer terms — is checked against Singapore's advertising and healthcare-advertising rules where relevant (PDPA, DNC, and the Healthcare Services (Advertisement) Regulations for clinic accounts) before launch, applied once and consistently rather than reviewed separately per channel.

What's included

Google Ads and Meta Ads under one strategy. Budget allocated by what's actually producing qualified leads at an acceptable SGD cost, rebalanced on an ongoing basis rather than split evenly by default.
Landing pages built for the traffic. Pages matched to search or social intent specifically, written for Singapore buyers rather than adapted Malaysian copy.
Unified tracking across channels. One source of truth for lead quality, so budget decisions are made on real enquiry data — WhatsApp clicks, form submissions, booked-and-attended outcomes — not platform-reported clicks.
PDPA/DNC-compliant claims and capture. Consent, follow-up and offer claims reviewed once against Singapore's rules and applied consistently across every channel a campaign touches.
SGD-native reporting. Cost per qualified lead and cost per booked outcome, not impressions or reach, leads every report.

Singapore benchmarks (SGD)

Metric	Typical range
Google Search CPC vs equivalent Malaysian keyword	Typically 2–4× higher
Meta CPM (general)	SGD 8–22
Aesthetic clinic cost per booked consultation	SGD 120–350

SGD ranges aggregated from managed Singapore accounts and directional Google/Meta planning figures; category and offer determine where a specific account lands — full data in our MY & SG ad benchmarks.

How we run it

One number that matters. Cost per qualified lead against your own break-even in SGD — every channel decision is judged against it, not against reach or impressions.
Budget follows performance, not habit. Spend shifts toward whichever channel is producing qualified leads most efficiently this month, reviewed on an ongoing basis rather than fixed at kickoff.
Landing pages treated as part of the media plan. A page mismatched to Singapore buyer intent is a media-buying problem as much as a design one — built and tested as part of the same programme, not a separate workstream.
Compliance reviewed once, applied everywhere. PDPA, DNC and, for clinic accounts, Healthcare Services (Advertisement) Regulations claims cleared once and applied consistently across every channel.

Related: our Singapore practice overview, the Malaysia Performance Marketing service, the MY & SG benchmarks, and the pricing guide.

Other Singapore programmes: Google Ads for Singapore and SEO for Singapore and Social Media Marketing for Singapore and GEO / AI Search for Singapore and TikTok Ads for Singapore and Live Commerce for Singapore and Meta Ads for Singapore and Local SEO for Singapore and WhatsApp Automation for Singapore — plus all our Singapore guides.