What a run-of-show actually is
A run-of-show is the planned sequence of segments for a live session — opening, product blocks in order, recap intervals, closing — timed before broadcast. It's what turns a live session into a scheduled retail event with real inventory and pricing dependencies, rather than an improvised stream, which is exactly the operational discipline our live commerce management service treats as a mandatory phase, not an optional add-on: "we run sessions against a run-of-show, not a script read."
Why recap blocks matter
Viewers join a live session at different times throughout its length — someone who joins at minute 40 missed everything before it. A recap block every few products re-surfaces earlier vouchers and products for viewers who were still deciding, and re-orients anyone who just joined. Skipping recaps is one of the most common, most fixable reasons an engaged viewer never sees the product they would have bought. This assumes viewers are joining in the first place — if a session is running near-empty, that's a separate problem this tool doesn't diagnose; see our low-viewer diagnostic instead.
What this tool doesn't do
This calculates timing and structure only — it doesn't write your script, generate claims, or check compliance. Pair the output with the live selling claim checker for what can and can't be said in each product block, and the live commerce ROI calculator for whether the session's numbers work before you book it.