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SST Calculator Malaysia.

Malaysia's standard 8% service tax on any service spend — with a preset for Meta, Google and TikTok digital ads, per platform and annualised.

Rates last verified: 2026-07-18

Planning estimate — not tax advice. Based on the standard published Malaysian SST rate of 8% as of 2026-07-18. Confirm your specific registration, exemption and invoicing situation with a tax adviser or via the MySST portal.

Built by shakalakaa. For large advertisers, performance marketing means one team accountable for spend across Meta, Google and TikTok, with qualified-lead and revenue reporting rather than clicks.

How SST applies to digital ad platforms in Malaysia

Malaysia's service tax regime treats imported digital services — including ad spend on platforms like Meta, Google and TikTok — as taxable at the standard rate, currently 8%.

That holds whether the platform bills you directly as a foreign entity (registered under the Overseas Vendor Registration/OVR system) or you're billed through a locally-registered reseller or agency under standard SST registration.

Quick answer

Malaysia's standard service tax (SST) (opens in a new tab) rate is 8%, administered by RMCD. This calculator applies 8% to any taxable service spend, with a preset for digital ads (Meta, Google, TikTok) — per platform and annualised.

The same 8% applies whether billed by a foreign platform under Overseas Vendor Registration or a local reseller.

FAQ

Frequently asked questions

What is the current SST rate on digital advertising in Malaysia?+

The standard Malaysian service tax rate is 8%, which applies to imported digital services (including ad platforms billed by a foreign entity, under the Overseas Vendor Registration/OVR regime administered by RMCD) as well as services billed through a locally-registered reseller. Rates last verified 2026-07-18.

Does it matter whether I'm billed by Meta/Google directly or through a local reseller?+

At the current 8% standard rate, both paths apply the same rate to the same spend — the distinction matters for who is responsible for registering, invoicing and remitting the tax (the foreign platform under OVR vs. a local reseller under standard SST registration), not for the amount you're charged.

Who administers SST in Malaysia?+

The Royal Malaysian Customs Department (RMCD/JKDM) administers SST, including the Overseas Vendor Registration (OVR) system for foreign digital service providers, via the MySST portal.

Is this tax advice?+

No — this is a planning estimate based on the standard published rate, not tax advice. SST registration thresholds, exemptions and specific invoicing treatment can vary by business structure; confirm your specific situation with a tax adviser or directly via MySST.

Does this calculator file or submit anything to RMCD?+

No — it's a client-side estimate only. Actual SST registration and filing happens through the MySST portal (mysst.customs.gov.my), separate from this tool entirely.

What is the current SST rate on digital advertising in Malaysia?

The standard Malaysian service tax rate is 8%, which applies to imported digital services (including ad platforms billed by a foreign entity, under the Overseas Vendor Registration/OVR regime administered by RMCD) as well as services billed through a locally-registered reseller. Rates last verified 2026-07-18.

More questions (4)

Does it matter whether I'm billed by Meta/Google directly or through a local reseller?

At the current 8% standard rate, both paths apply the same rate to the same spend — the distinction matters for who is responsible for registering, invoicing and remitting the tax (the foreign platform under OVR vs. a local reseller under standard SST registration), not for the amount you're charged.

Who administers SST in Malaysia?

The Royal Malaysian Customs Department (RMCD/JKDM) administers SST, including the Overseas Vendor Registration (OVR) system for foreign digital service providers, via the MySST portal.

Is this tax advice?

No — this is a planning estimate based on the standard published rate, not tax advice. SST registration thresholds, exemptions and specific invoicing treatment can vary by business structure; confirm your specific situation with a tax adviser or directly via MySST.

Does this calculator file or submit anything to RMCD?

No — it's a client-side estimate only. Actual SST registration and filing happens through the MySST portal (mysst.customs.gov.my), separate from this tool entirely.

SST and ad spend

In practical terms, the billing path mostly determines who is responsible for registering, invoicing and remitting the tax to the Royal Malaysian Customs Department (RMCD) — not the rate itself at current settings, which is why this calculator applies the same 8% regardless of which option you select. Registration is covered in our guide to SST on digital marketing.

This tool exists to make the true, tax-inclusive cost of a multi-platform ad budget visible in one place rather than discovered platform-by-platform on separate invoices — useful when budgeting a full year of spend where the SST line item is easy to underestimate across three or four platforms at once.

Treat the output as a planning estimate: SST registration thresholds, specific exemptions and invoicing treatment can vary by business structure, so confirm your exact situation via the MySST portal or a tax adviser rather than relying on this tool alone. For rates and registration, see our SST Malaysia guide.

Budgeting ad spend before tax? Pair this with the Google Ads cost calculator, and if you're also tracking e-invoicing obligations alongside this, see the e-invoice deadline checker.

Selling on a marketplace, not just advertising on one?

The same 8% SST applies to Shopee, Lazada and TikTok Shop's own commission, transaction and platform support fees, not just to ad spend — this calculator covers ad spend specifically, so for a live selling session's full fee stack (already SST-inclusive), see the live commerce ROI calculator and what a live selling session costs in Malaysia.

In depth

  • Cite this
  • shakalakaa (Plixitt Solutions). “SST on Digital Ads Calculator Malaysia.”
  • https://shakalakaa.my/tools/sst-digital-ads-calculator · Updated 2026-10-19
  • Licensed under CC BY 4.0.

shakalakaa (Plixitt Solutions). "SST on Digital Ads Calculator Malaysia." https://shakalakaa.my/tools/sst-digital-ads-calculator. Updated 2026-10-19. Licensed under CC BY 4.0.

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