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WhatsApp API Pricing Calculator.

Monthly cost by message category, in MYR and USD — plus what hiring reply staff would cost instead.

Rates last verified: 2026-07-18

Free — shown for volume context only.

Built by shakalakaa. WhatsApp automation management in Malaysia is scoped and quoted to workflow complexity, separate from the Business Solution Provider’s platform fee (roughly RM200–600/month) and Meta’s own per-template conversation charges.

WhatsApp API pricing: per-message billing changed the maths in 2025

Meta moved WhatsApp Business API billing from a per-24-hour-conversation model to per-message billing on 1 July 2025 — every marketing, utility and authentication template you send is now charged individually rather than bundled into a single conversation-window fee, which materially changes the economics for high-volume marketing sends specifically.

Malaysia rates run roughly RM0.3467 per marketing message and RM0.0564 per utility or domestic authentication message, with Meta billing Malaysia directly in MYR since April 2026 rather than requiring a USD conversion.

Quick answer

This calculator estimates monthly WhatsApp Business API cost by message category in MYR and USD, against Meta's per-delivered-message billing model in effect since 1 July 2025. Malaysia rates run roughly RM0.35 per marketing message and RM0.056 per utility or domestic authentication message; service replies within 24 hours stay free.

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FAQ

Frequently Asked Questions

How does WhatsApp Business API billing work now?+

Since 1 July 2025, Meta bills per delivered message rather than per 24-hour conversation window. Each marketing, utility or authentication template is charged individually based on category and recipient market; service replies within 24 hours of a customer's message remain free.

What are the current Malaysia per-message rates?+

As of this tool's last verification, Malaysia rates run roughly RM0.35 per marketing message and RM0.056 per utility or domestic authentication message, with international authentication messages (sent from a WhatsApp Business Account registered outside Malaysia) at a higher rate around RM0.17.

Meta began billing Malaysia in MYR directly in April 2026.

Are there any free messaging windows?+

Yes — all messages within 24 hours of a customer's last message ("service" replies) are free, and any message sent within 72 hours of a user initiating contact via a Click-to-WhatsApp ad or Facebook Page CTA is also free, including templates.

Structuring campaigns around these entry points can meaningfully cut costs.

Does this include my BSP's fees?+

No — this calculates Meta's per-message charge only. Your Business Solution Provider (BSP) or platform typically adds its own monthly fee and/or a per-message markup on top, which varies by provider and isn't included here.

Is this pricing guaranteed to be current?+

No — Meta has changed this billing model before and rates vary by market and can change without notice. Always confirm current rates directly with Meta or your BSP before budgeting a large campaign.

How does WhatsApp Business API billing work now?

Since 1 July 2025, Meta bills per delivered message rather than per 24-hour conversation window. Each marketing, utility or authentication template is charged individually based on category and recipient market; service replies within 24 hours of a customer's message remain free.

More questions (4)

What are the current Malaysia per-message rates?

As of this tool's last verification, Malaysia rates run roughly RM0.35 per marketing message and RM0.056 per utility or domestic authentication message, with international authentication messages (sent from a WhatsApp Business Account registered outside Malaysia) at a higher rate around RM0.17.

Meta began billing Malaysia in MYR directly in April 2026.

Are there any free messaging windows?

Yes — all messages within 24 hours of a customer's last message ("service" replies) are free, and any message sent within 72 hours of a user initiating contact via a Click-to-WhatsApp ad or Facebook Page CTA is also free, including templates.

Structuring campaigns around these entry points can meaningfully cut costs.

Does this include my BSP's fees?

No — this calculates Meta's per-message charge only. Your Business Solution Provider (BSP) or platform typically adds its own monthly fee and/or a per-message markup on top, which varies by provider and isn't included here.

Is this pricing guaranteed to be current?

No — Meta has changed this billing model before and rates vary by market and can change without notice. Always confirm current rates directly with Meta or your BSP before budgeting a large campaign.

Rates and free windows

International authentication (an OTP sent from a WhatsApp Business Account registered outside Malaysia) carries a materially higher rate, which is worth checking if your account setup isn't Malaysia-registered.

Two free-messaging windows are easy to miss when estimating costs: any reply within 24 hours of a customer's last message is free regardless of category, and messages sent within 72 hours of a user initiating contact via a Click-to-WhatsApp ad or a Facebook Page CTA button are free even for templates.

Structuring acquisition campaigns to land inside that 72-hour window is one of the more effective, underused cost levers available on this platform.

The "vs. hiring reply staff" comparison exists because the real decision most SMEs face isn't API pricing in isolation — it's API-plus-automation vs. paying someone to manually handle the same conversation volume, and the honest answer depends heavily on your actual message mix.

See WhatsApp automation for the account-management layer around this, and the WhatsApp link generator for getting conversations started in the first place.

Our WhatsApp marketing for clinics guide covers a category-specific use case in more depth.

In depth
  • Cite this
  • shakalakaa (Plixitt Solutions). “WhatsApp Business API Pricing Calculator (MY).”
  • https://shakalakaa.my/tools/whatsapp-api-pricing-calculator · Updated 2026-10-15
  • Licensed under CC BY 4.0.

shakalakaa (Plixitt Solutions). "WhatsApp Business API Pricing Calculator (MY)." https://shakalakaa.my/tools/whatsapp-api-pricing-calculator. Updated 2026-10-15. Licensed under CC BY 4.0.

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