The client
CoreBody Asia runs Reformer Pilates, hot yoga and barre classes from a studio in Damansara Uptown, Petaling Jaya.
The problem
At the start of the six-month flight the studio was booking about 42 first-time trials a month, each trial booked through paid media cost RM 145, and classes ran at 44% of capacity.
What we did
Talent scouting in the catchment.
28 micro-KOLs chosen for where their followers live and train, not follower count: fitness creators for technique content and lifestyle creators for first-visit stories.
In-studio experience events.
Creators took real classes at the studio, so the content shows the room, the equipment and the instructors as a first-timer meets them.
Two content lines.
Form and posture guides from fitness creators, and first-timer studio vlogs from lifestyle creators, with UGC scripts written by the account team for each line.
Whitelisted creator-handle ads.
The best posts ran as paid ads from the creators' own handles — Meta partnership ads on Instagram and Spark Ads on TikTok — pointed at trial booking.
Measured in bookings.
Every result was read in the studio's own booking system and class schedule, not in views alone.
What we delivered
micro-KOLs contracted
Fitness creators and lifestyle creators within the studio's Klang Valley catchment.
creator assets delivered
Form and posture guides, first-timer studio vlogs and scripted UGC.
views on first-timer vlogs
At a 48% completion rate.
saves and bookmarks
On creators' workout posts, from the creators' in-app analytics.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
