Health and wellness Malaysia

Surya Yoga: Meta Ads for a Yoga Studio Promotion in Malaysia (2023 Snapshot)

A 2023 snapshot of a Meta Ads click-to-message campaign for Surya Yoga's July promotion, measured in messaging conversations and cost per conversation.

The client

Surya Yoga is a yoga studio in Malaysia. In July 2023 it ran a promotion for new students and wanted enquiries it could answer directly and book into classes.

The problem

A studio promotion lives or dies on conversations: people ask about timings, levels and price before they book, so the campaign had to start chats with nearby people at a cost a single studio could sustain.

What we did

  • Click-to-message. Ads that open a conversation with the studio, so interested people can ask questions and book in the same chat.
  • Local reach. Delivery focused on people close enough to attend classes.
  • Daily reads. Cost per conversation checked through the promotion and delivery adjusted when it rose.

What we delivered

  • 1 promotion campaign Click-to-message, run through July 2023.
  • 6 daily performance reads Checked across the campaign to adjust delivery.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (July 2023)

Metric Before After
Messaging conversations, per daily read — 1 to 6
Cost per messaging conversation — RM 1.58 to RM 7.53
People reached, highest daily read — 1,447

Source: six Meta Ads Manager reads of the July promotion campaign, 10 to 18 July 2023, shown as the range they cover rather than a total. Costs are the client's Meta media cost, not shakalakaa's fee, which we do not publish.

What this means for your yoga studio

The plain-language version. A small, local promotion that started conversations with nearby prospective students at between RM 1.58 and RM 7.53 each.

What this says about shakalakaa: we run Meta Ads at the scale a single studio can afford, measured in conversations rather than likes.

Related at shakalakaa Meta Ads management how we work with enterprise clients

All case studies

FAQ

Frequently asked questions

What did shakalakaa run for Surya Yoga?
A Meta Ads click-to-message campaign for the studio's July 2023 promotion, with delivery checked and adjusted through the month.

What were the results?
Across six reads between 10 and 18 July 2023, the campaign started 1 to 6 conversations per read at RM 1.58 to RM 7.53 per conversation.

Why are the results shown as ranges?
The source is a set of single-day screenshots rather than a full-period report, so the page shows what they cover instead of adding them up.
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