Surya Yoga

Surya Yoga: Meta Ads for a Yoga Studio Promotion in Malaysia (2023 Snapshot)

A 2023 snapshot of a Meta Ads click-to-message campaign for Surya Yoga's July promotion, measured in messaging conversations and cost per conversation.

Last updated September 2026

Quick answer

shakalakaa ran a 2023 click-to-message Meta Ads campaign for the July promotion of Surya Yoga, a yoga studio brand in Malaysia. Across six reads between 10 and 18 July 2023, the campaign started 1 to 6 messaging conversations per daily read and reached 1,447 people on its highest day.

The client

Surya Yoga is a yoga studio in Malaysia. In July 2023 it ran a promotion for new students and wanted enquiries it could answer directly and book into classes.

The problem

A studio promotion lives or dies on conversations: people ask about timings, levels and price before they book, so the campaign had to start chats with nearby people at a cost a single studio could sustain.

What we did

Click-to-message.

Ads that open a conversation with the studio, so interested people can ask questions and book in the same chat.
Local reach.

Delivery focused on people close enough to attend classes.
Daily reads.

Cost per conversation checked through the promotion and delivery adjusted when it rose.

What we delivered

promotion campaign

Click-to-message, run through July 2023.

daily performance reads

Checked across the campaign to adjust delivery.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (July 2023)

Metric	Before	After
Messaging conversations, per daily read	—	1 to 6
Cost per messaging conversation	—	RM 1.58 to RM 7.53
People reached, highest daily read	—	1,447

Source: six Meta Ads Manager reads of the July promotion campaign, 10 to 18 July 2023, shown as the range they cover rather than a total. Costs are the client's Meta media cost, not shakalakaa's fee, which we do not publish.