Health and wellness Malaysia

Surya Yoga: Meta Ads for a Yoga Studio Promotion in Malaysia (2023 Snapshot)

A 2023 snapshot of a Meta Ads click-to-message campaign for Surya Yoga's July promotion, measured in messaging conversations and cost per conversation.

The client

Surya Yoga is a yoga studio in Malaysia. In July 2023 it ran a promotion for new students and wanted enquiries it could answer directly and book into classes.

The problem

A studio promotion lives or dies on conversations: people ask about timings, levels and price before they book, so the campaign had to start chats with nearby people at a cost a single studio could sustain.

What we did

  • Click-to-message. Ads that open a conversation with the studio, so interested people can ask questions and book in the same chat.
  • Local reach. Delivery focused on people close enough to attend classes.
  • Daily reads. Cost per conversation checked through the promotion and delivery adjusted when it rose.

What we delivered

  • 1
    promotion campaign
    Click-to-message, run through July 2023.
  • 6
    daily performance reads
    Checked across the campaign to adjust delivery.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (July 2023)

MetricBeforeAfter
Messaging conversations, per daily read — 1 to 6
Cost per messaging conversation — RM 1.58 to RM 7.53
People reached, highest daily read — 1,447

Source: six Meta Ads Manager reads of the July promotion campaign, 10 to 18 July 2023, shown as the range they cover rather than a total. Costs are the client's Meta media cost, not shakalakaa's fee, which we do not publish.

What this means for your yoga studio

The plain-language version. A small, local promotion that started conversations with nearby prospective students at between RM 1.58 and RM 7.53 each.

What this says about shakalakaa: we run Meta Ads at the scale a single studio can afford, measured in conversations rather than likes.

Related at shakalakaa: See our Meta Ads management or the pricing guide. Working with a large brand? See how we work with enterprise clients.

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