The client
Surya Yoga is a yoga studio in Malaysia. In July 2023 it ran a promotion for new students and wanted enquiries it could answer directly and book into classes.
The problem
A studio promotion lives or dies on conversations: people ask about timings, levels and price before they book, so the campaign had to start chats with nearby people at a cost a single studio could sustain.
What we did
- Click-to-message. Ads that open a conversation with the studio, so interested people can ask questions and book in the same chat.
- Local reach. Delivery focused on people close enough to attend classes.
- Daily reads. Cost per conversation checked through the promotion and delivery adjusted when it rose.
What we delivered
1
promotion campaign
Click-to-message, run through July 2023.
6
daily performance reads
Checked across the campaign to adjust delivery.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
