The client
Emma Lizs is a holistic anti-ageing salon with outlets in Kota Damansara, Petaling Jaya, and SS17 Subang Jaya, built on its founder's 32 years in the beauty industry.
The problem
At the start of 2025 the salon was getting about 65 trial leads a month from Meta, at RM 68.50 each.
What we did
Qualifying lead forms.
Meta Instant Forms with three qualifier questions — age bracket, main skin concern and preferred outlet — so the salon's therapists spend their time on people ready to book.
Click-to-WhatsApp booking.
A second campaign route that opens a WhatsApp chat with the outlet, for people who would rather arrange a consultation in conversation than fill in a form.
Radius targeting around each outlet.
Audiences drawn from a 12 km radius of the Kota Damansara and SS17 outlets, aimed at working professionals and mature women.
Weekly creative pruning.
Weak ad angles cut every week and the winners scaled — the strongest was the non-invasive, no-downtime positioning built on the founder's long experience.
WhatsApp nurture.
An instant confirmation, a location pin, reminders 24 hours and 2 hours before the appointment, and a short video of the salon itself, so first-time visitors know what to expect before they arrive.
Social content management.
Facebook and Instagram run on educational pillars — skin renewal, menopausal skin and inner wellness — plus founder-story posts, treatment reels for the Nano Perfector facial and peptide firming treatments, and unretouched client skin-texture posts.
What we delivered
social posts and ad creatives produced in-house
Carousels, treatment reels, product showcases and client review posts.
posts published a month
Across Facebook and Instagram, on educational and founder-story content pillars.
qualifier questions on every lead form
Age bracket, main skin concern and preferred outlet.
WhatsApp appointment reminders
Plus an instant confirmation and a location pin for the outlet.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
