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F&B Kuala Lumpur

Amazonas TRX: F&B Social Media in Malaysia, from 45 to 142 Direct Reservations a Month

Social media management and on-location photo and video production for Amazonas, a Latin American restaurant and bar at The Exchange TRX in Kuala Lumpur: fortnightly shoots, 8–10 short videos a month and a nightlife repositioning, measured in video views, followers, direct reservations and weekend occupancy.

The client

Amazonas is a Latin American restaurant and bar at The Exchange TRX in Kuala Lumpur, with a rooftop agave bar on the park level. The menu is built for sharing, and the bar is known for mezcal, pisco, tequila and signature cocktails served in tiki glasses, with DJs on weekend nights.

The problem

A venue inside a new mall is easily read as a daytime place to eat, and Amazonas wanted to be the place people plan an evening around. In the first month of the engagement its Instagram account had about 1,900 followers, its short videos drew about 18,000 views a month, 45 tables a month were booked directly, and weekend occupancy was around 60%.

What we did

  • Fortnightly shoots on location. Studio-style setups for plates and cocktails, and floor shoots during service, with a Sony FX3 cinema camera and Godox lighting kits brought on site.
  • A short-form video engine. 8–10 Reels and TikToks a month, set to licensed Latin tech-house tracks, with guest moments turned into stories the same night.
  • Three content pillars. Close-up woodfire grill work, agave and tiki mixology in the venue's own glassware, and the energy of weekend nights.
  • A nightlife repositioning. A mezcal tasting series to build awareness of the spirits, and Friday and Saturday DJ previews posted ahead of each weekend.
  • The venue as the story. Botanical lighting, the rooftop setting at TRX's park level and the Mayan and Incan motifs in the interior, shot so people can see the room before they book.
  • A short path to a table. A bio link straight to TableApp reservations, with WhatsApp Business for enquiries, so attention turns into bookings the venue can count.

What we delivered

  • 2
    shoots a month
    Fortnightly studio-style and floor shoots on location, with a Sony FX3 cinema camera and Godox lighting.
  • 8–10
    Reels and TikToks a month
    Short-form video cut in-house, set to licensed Latin tech-house tracks.
  • 25+
    plates and cocktails photographed
    A high-resolution editorial library for the menu, posts and listings.
  • 3
    content pillars
    Woodfire grill, agave and tiki cocktails, and weekend nightlife.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

From the feed

Short videos from the engagement, shot and edited by shakalakaa. They play silently here; the originals, with sound, are on Amazonas's TikTok.

Posted 6 July 2025 · Watch with sound on TikTok
Posted 5 April 2025 · Watch with sound on TikTok
Posted 25 March 2025 · Watch with sound on TikTok

Results (Month 1 to month 6 of the engagement (180 days))

MetricBeforeAfter
Reel and TikTok views a month 18,000 68,500 (+280%)
Instagram followers 1,900 5,092 (+168%)
Direct reservations a month 45 142 (+215%; 88 in month 3)
Weekend occupancy 60% 88%
Bar revenue after 10 PM — +24%
Bio-link click-through rate — 4.6%
Average spend per guest on direct reservations — RM 180–220

Month 1 is the first month of the engagement, not a period before it. Sources: the Meta professional dashboard, Meta Insights and TikTok Business Analytics (video views, followers, bio-link click-through); TableApp reservation logs and WhatsApp Business enquiries (direct reservations, weekend occupancy, spend per guest); late-night bar revenue as reported by Amazonas.

What this means for your restaurant and bar

The plain-language version. In six months Amazonas went from 45 to 142 tables booked directly each month, and its weekends went from about 60% full to 88%. Its short videos were watched close to four times as often, its Instagram following grew from about 1,900 to 5,092, and late-night bar revenue rose 24% — the evening crowd the repositioning was aiming for.

What this says about shakalakaa: we shoot on location every month and run social media management, content creation and video production in-house for restaurants and bars, and we report the work in reservations and occupancy rather than likes.

Related at shakalakaa: See our F&B and restaurant marketing or the pricing guide.

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