This page is for the people who market financial advisory firms, insurers’ agency and bancassurance distribution, wealth managers and fintechs in Singapore — heads of marketing, distribution leaders and the agency or representative-network managers who need a steady flow of qualified appointments. It is not written for individual representatives buying leads.
Financial services marketing in Singapore has a narrower lane than most categories. Every ad, landing page and message goes through a compliance function, product claims are tightly controlled, and a lead is only worth something if the person agreed to be contacted and can lawfully be called.
A financial services digital marketing agency that plans for those constraints from the brief gets campaigns live faster and keeps them live. That is how we work as a financial advisor marketing agency.
Our Singapore work in this sector is for Manulife Financial Advisers: Google Ads and Meta Ads bringing in adviser leads through qualifying forms. The case study sets out what was run and what changed.
Creator campaigns for a financial brand sit under MAS’s digital-advertising guidelines, which make the firm accountable for the influencers it engages; how we brief and monitor them is set out under creator work for regulated financial brands.
