Large brands & regulated groups

Marketing for large brands in Singapore.

Paid media, SEO, content, social and video for financial advisers, multi-clinic healthcare groups and consumer brands in Singapore, run by one in-house team from 20 Cecil Street.

Talk to the teamSee the Singapore case studies
USD 8.1M
Client media spend managed
All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
2,400+
Creative assets produced in-house
All client accounts, 2025
70+
Accounts under management
As at September 2026
5
Markets served
Malaysia · Singapore · Hong Kong · Australia · Taiwan
4.2×
Return on ad spend, e-commerce accounts
E-commerce accounts, Jan–Dec 2025
-38%
Cost per qualified lead since onboarding
Lead-gen accounts, first 90 days vs Dec 2025

Who we work with

Financial services firms, healthcare groups and consumer brands in Singapore. Where a client has agreed to be named, we name them and publish the results.

Manulife Financial AdvisersCase study → Nuffield DentalCase study → B9 Dental CentreCase study → Camtech HealthCase study → Epitex HomeCase study → Kim Guan Guan CoffeeCase study → Dickson Nasi LemakCase study →

Among them: Google and Meta Ads lead acquisition for Manulife Financial Advisers, full-arch implant search for Nuffield Dental, WhatsApp booking for B9 Dental Centre, Google, Meta and search for Camtech Health's diagnostic test kits, TikTok and Meta Ads for Epitex Home, SEO, TikTok and Shopify for Kim Guan Guan Coffee, and social media for Dickson Nasi Lemak. Each case study sets out what was delivered and what changed.

Two kinds of large client

Regulated groups

Financial advisory and multi-clinic healthcare, where every ad and landing page has to clear a legal or regulatory check before it runs. For Manulife Financial Advisers, creative is built from templates that pass the firm's internal legal review; for dental groups, content is written against the Healthcare Services (Advertisement) Regulations. See the Manulife, Nuffield Dental and B9 Dental Centre case studies, Camtech Health for diagnostic test kits, and our Singapore healthcare advertising rules guide.

Why large brands work with us

One accountable team

Strategy, media buying, content, video and reporting sit with the same people, so a change in the plan reaches the ads, the creative and the landing pages in the same week.

Built for regulated categories

Creative that goes through a client's legal review with the required disclosures, and healthcare content written and reviewed against Singapore's advertising rules, before anything goes live.

Production in-house

Video, photography, content, AI generative video and AI creative are made by our own team: 2,400+ assets across our client accounts in 2025, reviewed with the people who made them.

Singapore, reported on its own

Singapore work is planned, budgeted in SGD and reported on its own. Our Singapore office is at 20 Cecil Street, and contracts are with Plixitt Solutions.

How an engagement runs

  1. 1

    Scoping

    We start from the brand's targets, its outlets or channels and the numbers the business already tracks, then scope the services against them. There is no fixed package.

  2. 2

    Measurement first

    Tracking is set up before spend scales: server-side conversion events, qualifying lead forms, and hand-offs into the client's CRM, adviser team or WhatsApp line.

  3. 3

    Reporting

    Singapore is reported in SGD against the outcomes agreed at scoping: qualified leads, booked consultations, orders or return on ad spend.

Questions large clients ask

Do you work with regulated companies in Singapore?

Yes. We run lead acquisition for Manulife Financial Advisers, with every asset built to pass Manulife's internal legal review, and patient acquisition for two multi-clinic dental groups, Nuffield Dental and B9 Dental Centre, under Singapore's healthcare advertising rules.

Can you work through our procurement process?

Yes. Vendor registration, contracting and scoping against agreed targets are routine for our large accounts. Tell us what your procurement team needs and we will prepare it.

Is production done in-house?

Yes. Video production, photography, content creation, AI generative video and AI creative are made by our own team. We produced more than 2,400 creative assets in-house across our client accounts in 2025.

Is Singapore reported separately?

Yes. Singapore is planned, budgeted in SGD and reported on its own. This page covers marketing for large brands in Singapore; for our Singapore services in general, see our Singapore page.

LET'S START
THE CONVO.