Marketing for large brands in Singapore.

Large brands & regulated groups

Paid media, SEO, content, social and video for financial advisers, multi-clinic healthcare groups and consumer brands in Singapore, run by one in-house team from 20 Cecil Street.

Talk to the team See the Singapore case studies
Quick answer

shakalakaa runs Google and Meta Ads lead acquisition for Manulife Financial Advisers, student recruitment for PSB Academy, and multi-channel acquisition for Camtech Health's diagnostic test kits. Manulife’s monthly advisory leads grew 4.8× from January to August 2026.

Related pages Manulife Financial Advisers PSB Academy Camtech Health

Which agencies in Singapore work with regulated financial, healthcare and education institutions?

Singapore brands and institutions we work with

Manulife Financial Advisers Case study PSB Academy Case study B9 Dental Centre Case study Nuffield Dental Case study Camtech Health Case study i.Dental Case study Epitex Home Case study

See how we work with them

USD 8.1M Client media spend managed All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
2,400+ Creative assets produced in-house All client accounts, 2025
70+ Accounts under management As at September 2026
5 Markets served Malaysia · Singapore · Hong Kong · Australia · Taiwan
4.2× Return on ad spend, e-commerce accounts E-commerce accounts, Jan–Dec 2025
-38% Cost per qualified lead since onboarding Lead-gen accounts, first 90 days vs Dec 2025

Who we work with

Financial services firms, healthcare groups and consumer brands in Singapore. Where a client has agreed to be named, we name them and publish the results.

Manulife Financial AdvisersCase study Nuffield DentalCase study B9 Dental CentreCase study Camtech HealthCase study Epitex HomeCase study Kim Guan Guan CoffeeCase study Dickson Nasi LemakCase study

Among them: Google and Meta Ads lead acquisition for Manulife Financial Advisers, full-arch implant search for Nuffield Dental, WhatsApp booking for B9 Dental Centre, Google, Meta and search for Camtech Health's diagnostic test kits, TikTok and Meta Ads for Epitex Home, SEO, TikTok and Shopify for Kim Guan Guan Coffee, and social media for Dickson Nasi Lemak. Each case study sets out what was delivered and what changed.

Sectors we have delivered for in Singapore

Singapore’s larger buyers work under approvals — a compliance team, a medical-advertising review, a regional brand guide. These are the Singapore sectors where our work is published.

Financial advisory

For Manulife Financial Advisers we run Google Ads and Meta Ads that bring in adviser leads through qualifying forms. Manulife Financial Advisers case study · Financial services marketing

Private higher-education institutions

SEO, Meta Ads and conversion work run as one student-recruitment programme for PSB Academy, measured to the qualified-application stage in the institution's CRM. PSB Academy case study · Education marketing

Dental groups

More detail on sectors we have delivered for in singapore

Meta ads with WhatsApp booking for B9 Dental Centre, a multi-location group, and implant-consultation search for Nuffield Dental. B9 Dental Centre case study · Nuffield Dental case study · Dental clinic marketing

Diagnostics and health products

Google, Meta and search for Camtech Health’s diagnostic test kits. Camtech Health case study · Healthcare marketing

Consumer brands and e-commerce

TikTok and Meta ads for Epitex Home; search, TikTok and the Shopify store for Kim Guan Guan Coffee. Epitex Home case study · Kim Guan Guan Coffee case study · Performance marketing · Creator and UGC campaigns · Live commerce

F&B groups

Social media and video for Dickson Nasi Lemak. Dickson Nasi Lemak case study · Social media marketing

Related pages · Financial services marketing · Education marketing · Nuffield Dental case study · Healthcare marketing · Kim Guan Guan Coffee case study · Creator and UGC campaigns · Live commerce · Social media marketing

Two kinds of large client

Regulated groups

Financial advisory and multi-clinic healthcare, where every ad and landing page has to clear a legal or regulatory check before it runs. For Manulife Financial Advisers, creative is built from templates that pass the firm's internal legal review; for dental groups, content is written against the Healthcare Services (Advertisement) Regulations. See the Manulife, Nuffield Dental and B9 Dental Centre case studies, Camtech Health for diagnostic test kits, and our Singapore healthcare advertising rules guide.

Consumer and F&B brands

Brands selling direct in Singapore: TikTok and Meta Ads, search, Shopify store work and social content, measured in orders, revenue and reach. See Epitex Home, Kim Guan Guan Coffee and Dickson Nasi Lemak, and our Singapore performance marketing and social media marketing pages.

Related pages Nuffield Dental Camtech Health Singapore healthcare advertising rules Kim Guan Guan Coffee Singapore performance marketing social media marketing

Why large brands work with us

One accountable team

Strategy, media buying, content, video and reporting sit with the same people, so a change in the plan reaches the ads, the creative and the landing pages in the same week.

Built for regulated categories

Creative that goes through a client's legal review with the required disclosures, and healthcare content written and reviewed against Singapore's advertising rules, before anything goes live.

Production in-house

Video, photography, content, AI generative video and AI creative are made by our own team: 2,400+ assets across our client accounts in 2025, reviewed with the people who made them.

Singapore, reported on its own

Singapore work is planned, budgeted in SGD and reported on its own. Our Singapore office is at 20 Cecil Street, and contracts are with Plixitt Solutions.

Creator management, brand-side

KOL, KOC, UGC and launch creator programmes run as one workflow: creators sourced and vetted, contracts with usage rights and whitelisting, every post approved before it goes live, and reporting by creator in SGD. See creator programmes for large Singapore brands.

How an engagement runs

1

Scoping

We start from the brand's targets, its outlets or channels and the numbers the business already tracks, then scope the services against them. There is no fixed package.

2

Measurement first

Tracking is set up before spend scales: server-side conversion events, qualifying lead forms, and hand-offs into the client's CRM, adviser team or WhatsApp line.

3

Reporting

Singapore is reported in SGD against the outcomes agreed at scoping: qualified leads, booked consultations, orders or return on ad spend.

Where a group is changing its identity at the same time, the rebrand is scoped alongside the campaigns through branding and design in Singapore.

How procurement works with us (Singapore)

Procurement and legal teams usually ask for the same facts first, so here they are. Contracts are with Plixitt Solutions, which trades as shakalakaa. Our Singapore office is at 20 Cecil St, #14-00 & #15-00, Singapore 049705, and the Kuala Lumpur headquarters delivers alongside it. We serve Malaysia, Singapore, Australia, Hong Kong and Taiwan, and each market is planned, budgeted and reported on its own.

More detail on how procurement works with us (singapore)

The scope of work, deliverables and reporting are set out in writing before work starts, and the ad accounts, analytics properties and data stay in your company’s name. For regulated categories, the approval path (who on your side signs off ads and landing pages) is agreed at scoping and written into the plan. If Enterprise Singapore support is funding a Malaysia launch, our guide to the EDGE Grant for Malaysia expansion explains what it covers; we run the marketing work, and the grant application stays with your company.

Related pages guide to the EDGE Grant for Malaysia expansion

Work we can show

Client results

Manulife Financial Advisers

Financial advisory · Singapore

Google Ads Meta Ads
4.8×monthly advisory leads · Jan–Aug 2026

Intent-tiered Google Search, qualifying Meta lead forms, fast adviser routing and CRM milestones sent back to both platforms.

Read case study

PSB Academy

Private higher education · Singapore

SEO Meta Ads CRO
−42%cost per qualified lead · Q1–Q3 2025

Programme-level SEO and course structured data, a three-stage Meta lead funnel and enquiry-form conversion work, measured to qualified applications.

Read case study

Nuffield Dental

Dental group · Singapore

SEO
3.4×implant consultations from search · Jan 2025–Aug 2026

Treatment keyword mapping, surgeon-reviewed clinical guides, medical schema and clinic location pages, measured in booked consultations.

Read case study

B9 Dental Centre

Dental group · Singapore

Meta Ads WhatsApp
−42%cost per qualified lead

Pre-qualifying lead forms and Click-to-WhatsApp booking for high-value treatments, with revenue-level tracking against clinic invoices.

Read case study

i.Dental

Dental group · Singapore

Meta Ads Video Web
42 to 168qualified leads a month · 2024

Meta lead funnels built from quarterly clinic shoots, dentist-led content, a faster booking site with a two-step form, and appointment reminders.

Read case study

Epitex Home

Bedding e-commerce · Singapore

TikTok Ads Meta Ads
4.6×attributed revenue · Jan 2025–Aug 2026

TikTok GMV Max and Spark Ads, Meta Advantage+ Shopping and catalogue retargeting, the Conversions API and an in-house video studio.

Read case study

Kim Guan Guan Coffee

Coffee roaster · Singapore

SEO TikTok Ads Shopify
4.2×Shopify store revenue · Jan 2025–Aug 2026

Search architecture and B2B pages, Shopify conversion work and subscriptions, and TikTok GMV Max with a creator seeding programme.

Read case study

Dickson Nasi Lemak

F&B · Singapore

Social media Video
4.6×monthly video views · Jan 2025–Aug 2026

Instagram and TikTok on a fixed rhythm: a short-form reels engine, hyper-local reach, daily community management and shareable content.

Read case study

Camtech Health

Diagnostics · Singapore

Google Ads Meta Ads SEO
4.6×tracked monthly sales · Jan–Aug 2026

Google Search for urgent test-kit demand, Meta Advantage+ for preventive DNA panels, doctor-reviewed medical SEO and server-side tracking.

Read case study

Questions large clients ask

Do you work with regulated companies in Singapore?

Yes. We run lead acquisition for Manulife Financial Advisers, with every asset built to pass Manulife's internal legal review, and patient acquisition for two multi-clinic dental groups, Nuffield Dental and B9 Dental Centre, under Singapore's healthcare advertising rules.

Can you work through our procurement process?

Yes. Vendor registration, contracting and scoping against agreed targets are routine for our large accounts. Tell us what your procurement team needs and we will prepare it.

How should we evaluate an agency before a pitch?

Start with the checklist in our guide to choosing a marketing agency in Singapore. It is useful whether or not you shortlist us.

Is production done in-house?

Yes. Video production, photography, content creation, AI generative video and AI creative are made by our own team. We produced more than 2,400 creative assets in-house across our client accounts in 2025.

Is Singapore reported separately?

Yes. Singapore is planned, budgeted in SGD and reported on its own. This page covers marketing for large brands in Singapore; for our Singapore services in general, see our Singapore page.

Who owns the ad accounts, pixel/CAPI and data?

You do. Ad accounts, website pixel, Conversions API configuration and tracking data sit in your name, not ours, and a switchable handover is scoped at contract rather than after a take-down request. See the checklist in how to choose a marketing agency in Singapore.

How do you report to a CMO or board?

By outcomes, not clicks. For performance accounts we report enquiry, booked, attended and revenue by channel and vertical; the Conversions API and offline conversions push the booked and attended events back into Google and Meta so campaigns learn from the end of the funnel. A monthly management summary pulls the same numbers into one view for a CMO or board.

How do you handle PDPA and the DNC Registry when following up leads?

Consent is captured on the form or Click-to-WhatsApp opt-in and recorded against the lead; Do Not Call Registry checks are run before any voice follow-up; and the written follow-up copy is drafted to Singapore's PDPA. The free PDPA/DNC checker runs the same review on draft follow-up copy before any outbound message goes out.

How are leads handed from the form to sales?

Leads route from the form or ad into a CRM — or a shared WhatsApp inbox where that is the pipeline — with the ad source attached, so the first reply is quick and the booking is logged against the ad or page it came from. Booked outcomes feed back into Meta Ads and SEM Singapore as offline conversions.

Can you source and brief Mandarin-speaking creators in Singapore?

Yes. We source, brief and contract Mandarin-speaking creators in Singapore across TikTok, Instagram and Xiaohongshu, with native-language scripts and usage rights handled brand-side. See XHS marketing and influencer marketing.

Related pages how to choose a marketing agency in Singapore SEM Singapore influencer marketing
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