Free Tool · Lender Economics
Cost per Funded Loan Calculator.
From CPL through application, approval and disbursement — the only figure that actually maps to revenue.
By shakalakaa · 18 Aug 2026
Quick answer: Cost per funded loan = CPL ÷ (application rate × approval rate × disbursement rate). Approval rate dominates: a lender at RM80 CPL with 12% approval pays RM667 per funded loan even before application and disbursement drop-off. Enter your own figures — no defaults assumed above zero.
FAQ
Why does approval rate dominate loan-marketing economics?
A lender paying RM80 per lead at a 12% approval rate is paying RM667 per funded loan even before application and disbursement drop-off. Approval filters the largest volume — a 5 percentage point movement in approval changes cost per funded loan more than the same movement in CPL.
How is this different from a generic CPL calculator?
A generic cost-per-lead calculator stops at the lead. A funded loan is the only revenue-generating outcome; skipping approval and disbursement gives a CPL that looks affordable and a real acquisition cost that isn't.
What inputs should I use?
Your own last-90-days figures — real CPL from your ad account, real application rate from your CRM, real approval rate from your underwriting system, real disbursement rate from your book. No industry defaults are assumed.
Does this include the KPKT advertisement permit cost?
No. This models media-and-funnel economics only. Statutory costs (advertisement permit per section 11(1) of the Moneylenders Act 1951, Google Ads Financial Services Verification) sit outside the per-loan variable cost this tool calculates.