Why is this a general calculator instead of one per industry?

We only publish figures backed by real managed-account data. Aesthetic clinic, dental and interior design each have enough account volume for their own dedicated benchmark; e-commerce, F&B, retail and professional services are currently grouped into one general SME band because we don't yet have enough per-industry data outside those three verticals to responsibly split it further. As that data grows, dedicated calculators will follow — see the Index for updates.

What's the difference between CPM and CPC here?

CPM (Meta) is cost per 1,000 impressions — useful for awareness-stage budgeting. Search CPC (Google) is cost per click on a search ad — useful for demand-capture budgeting. This tool estimates both so you can budget whichever channel fits your funnel stage.

Does this apply to regulated industries like clinics?

No — use the dedicated aesthetic clinic, dental or interior design benchmark pages instead, since those have industry-specific figures and compliance considerations this general calculator doesn't account for.

Free Tool · Any Industry

General Business
Ad Cost Calculator.

E-commerce, F&B, retail, professional services — estimate your ad budget from real benchmark data.

Market Monthly ad budget

No-JS reference — the bands this tool uses

Market	Meta CPM	Google Search CPC
Malaysia	RM8–25	RM1.5–8
Singapore	SGD 8–22	Not yet published

Source: shakalakaa managed-account data, reviewed 2026-07. Part of the shakalakaa Digital Ad Cost Index. This is a general (non-vertical-specific) band — see our aesthetic clinic, dental and interior design pages for industry-specific figures.

General BusinessAd Cost Calculator.

No-JS reference — the bands this tool uses

LET'S START THE CONVO.

General Business
Ad Cost Calculator.

LET'S START
THE CONVO.