Free Tool · Any Industry

General Business
Ad Cost Calculator.

E-commerce, F&B, retail, professional services — estimate your ad budget from real benchmark data.

Quick answer: This calculator estimates Meta CPM and Google Search CPC for industries outside shakalakaa's 3 dedicated verticals — e-commerce, F&B, retail and professional services are grouped into one general SME benchmark band, since account volume outside aesthetic clinic, dental and interior design isn't yet sufficient to responsibly split further.

No-JS reference — the bands this tool uses

MarketMeta CPMGoogle Search CPC
MalaysiaRM8–25RM1.5–8
SingaporeSGD 8–22Not yet published

Source: shakalakaa managed-account data, reviewed 2026-07. Part of the shakalakaa Digital Ad Cost Index. This is a general (non-vertical-specific) band — see our aesthetic clinic, dental and interior design pages for industry-specific figures.

Part of the paid media toolkit: one of 14 free tools organised by workflow stage — plan the budget, forecast the CPL, check the creative, verify tracking, audit the report.

Insights

Frequently Asked
Questions.

We only publish figures backed by real managed-account data. Aesthetic clinic, dental and interior design each have enough account volume for their own dedicated benchmark; e-commerce, F&B, retail and professional services are currently grouped into one general SME band because we don't yet have enough per-industry data outside those three verticals to responsibly split it further. As that data grows, dedicated calculators will follow — see the Index for updates.
CPM (Meta) is cost per 1,000 impressions — useful for awareness-stage budgeting. Search CPC (Google) is cost per click on a search ad — useful for demand-capture budgeting. This tool estimates both so you can budget whichever channel fits your funnel stage.
No — use the dedicated aesthetic clinic, dental or interior design benchmark pages instead, since those have industry-specific figures and compliance considerations this general calculator doesn't account for.

Cite this

shakalakaa (Plixitt Solutions). "General Business Ad Cost Calculator." https://shakalakaa.my/tools/general-business-ad-cost-calculator. Licensed under CC BY 4.0.

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