General Business Ad Cost Calculator.
E-commerce, F&B, retail, professional services — estimate your ad budget from real benchmark data.
This calculator estimates Meta CPM and Google Search CPC for industries outside shakalakaa's 3 dedicated verticals — e-commerce, F&B, retail and professional services are grouped into one general SME benchmark band, since account volume outside aesthetic clinic, dental and interior design isn't yet sufficient to responsibly split further.
No-JS reference — the bands this tool uses
| Market | Meta CPM | Google Search CPC |
|---|---|---|
| Malaysia | RM8–25 | RM1.5–8 |
| Singapore | SGD 8–22 | Not yet published |
Part of the paid media toolkit: one of 14 free tools organised by workflow stage — plan the budget, forecast the CPL, check the creative, verify tracking, audit the report.
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Frequently asked questions
Why is this a general calculator instead of one per industry?
We only publish figures backed by real managed-account data. Aesthetic clinic, dental and interior design each have enough account volume for their own dedicated benchmark;
e-commerce, F&B, retail and professional services are currently grouped into one general SME band because we don't yet have enough per-industry data outside those three verticals to responsibly split it further.
- As that data grows, dedicated calculators will follow — see the Index for updates.
What's the difference between CPM and CPC here?
CPM (Meta) is cost per 1,000 impressions — useful for awareness-stage budgeting. Search CPC (Google) is cost per click on a search ad — useful for demand-capture budgeting. This tool estimates both so you can budget whichever channel fits your funnel stage.
Does this apply to regulated industries like clinics?
No — use the dedicated aesthetic clinic, dental or interior design benchmark pages instead, since those have industry-specific figures and compliance considerations this general calculator doesn't account for.
The source
Source: shakalakaa managed-account data, reviewed 2026-07. Part of the shakalakaa Digital Ad Cost Index. This is a general (non-vertical-specific) band — see the aesthetic clinic, dental and interior design pages for industry-specific figures.
- Cite this
- shakalakaa (Plixitt Solutions). “General Business Ad Cost Calculator.”
- https://shakalakaa.my/tools/general-business-ad-cost-calculator · Updated 2026-10-15
- Licensed under CC BY 4.0.
shakalakaa (Plixitt Solutions). "General Business Ad Cost Calculator." https://shakalakaa.my/tools/general-business-ad-cost-calculator. Updated 2026-10-15. Licensed under CC BY 4.0.