General Business Ad Cost Calculator.
E-commerce, F&B, retail, professional services — estimate your ad budget from real benchmark data.
This calculator estimates Meta CPM and Google Search CPC for industries outside shakalakaa's 3 dedicated verticals — e-commerce, F&B, retail and professional services are grouped into one general SME benchmark band, since account volume outside aesthetic clinic, dental and interior design isn't yet sufficient to responsibly split further.
No-JS reference — the bands this tool uses
| Market | Meta CPM | Google Search CPC |
|---|---|---|
| Malaysia | RM8–25 | RM1.5–8 |
| Singapore | SGD 8–22 | Not yet published |
Part of the paid media toolkit: one of 14 free tools organised by workflow stage — plan the budget, forecast the CPL, check the creative, verify tracking, audit the report.
General business ad cost calculator, in depth
The supporting detail behind each section of this page, by topic. 1 topics
The source
Source: shakalakaa managed-account data, reviewed 2026-07. Part of the shakalakaa Digital Ad Cost Index. This is a general (non-vertical-specific) band — see the aesthetic clinic, dental and interior design pages for industry-specific figures.
- Cite this
- shakalakaa (Plixitt Solutions). “General Business Ad Cost Calculator.”
- https://shakalakaa.my/tools/general-business-ad-cost-calculator · Updated 2026-10-09
- Licensed under CC BY 4.0.
shakalakaa (Plixitt Solutions). "General Business Ad Cost Calculator." https://shakalakaa.my/tools/general-business-ad-cost-calculator. Updated 2026-10-09. Licensed under CC BY 4.0.
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Frequently Asked Questions.
Why is this a general calculator instead of one per industry?
We only publish figures backed by real managed-account data. Aesthetic clinic, dental and interior design each have enough account volume for their own dedicated benchmark;
e-commerce, F&B, retail and professional services are currently grouped into one general SME band because we don't yet have enough per-industry data outside those three verticals to responsibly split it further.
- As that data grows, dedicated calculators will follow — see the Index for updates.
What's the difference between CPM and CPC here?
CPM (Meta) is cost per 1,000 impressions — useful for awareness-stage budgeting. Search CPC (Google) is cost per click on a search ad — useful for demand-capture budgeting. This tool estimates both so you can budget whichever channel fits your funnel stage.
Does this apply to regulated industries like clinics?
No — use the dedicated aesthetic clinic, dental or interior design benchmark pages instead, since those have industry-specific figures and compliance considerations this general calculator doesn't account for.