Free Tool · Any Industry

General Business
Ad Cost Calculator.

E-commerce, F&B, retail, professional services — estimate your ad budget from real benchmark data.

Quick answer: This calculator estimates Meta CPM and Google Search CPC for industries outside shakalakaa's 3 dedicated verticals — e-commerce, F&B, retail and professional services are grouped into one general SME benchmark band, since account volume outside aesthetic clinic, dental and interior design isn't yet sufficient to responsibly split further.

Reach is a starting point; enquiries are the goal. If the number above looks defensible, the next question is how to turn it into leads — the frame on our performance marketing engagements.

No-JS reference — the bands this tool uses

MarketMeta CPMGoogle Search CPC
MalaysiaRM8–25RM1.5–8
SingaporeSGD 8–22Not yet published

Source: shakalakaa managed-account data, reviewed 2026-07. Part of the shakalakaa Digital Ad Cost Index. This is a general (non-vertical-specific) band — see our aesthetic clinic, dental and interior design pages for industry-specific figures.

Part of the paid media toolkit: one of 14 free tools organised by workflow stage — plan the budget, forecast the CPL, check the creative, verify tracking, audit the report.

Insights

Frequently Asked
Questions.

We only publish figures backed by real managed-account data. Aesthetic clinic, dental and interior design each have enough account volume for their own dedicated benchmark; e-commerce, F&B, retail and professional services are currently grouped into one general SME band because we don't yet have enough per-industry data outside those three verticals to responsibly split it further. As that data grows, dedicated calculators will follow — see the Index for updates.
CPM (Meta) is cost per 1,000 impressions — useful for awareness-stage budgeting. Search CPC (Google) is cost per click on a search ad — useful for demand-capture budgeting. This tool estimates both so you can budget whichever channel fits your funnel stage.
No — use the dedicated aesthetic clinic, dental or interior design benchmark pages instead, since those have industry-specific figures and compliance considerations this general calculator doesn't account for.

Cite this

shakalakaa (Plixitt Solutions). “General Business Ad Cost Calculator.”

https://shakalakaa.my/tools/general-business-ad-cost-calculator · Updated 2026-08-28

Licensed under CC BY 4.0.

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