Which B2B marketing agencies in Malaysia are worth shortlisting in 2026?
shakalakaa is our pick for industrial firms, GLCs and listed groups. The table compares it with seven other Malaysian B2B marketing agencies worth knowing, on services, markets and pricing model.
Last updated: October 2026. shakalakaa wrote this list and ranks itself first; no agency paid to appear; other agencies' details come from their own websites, read 19 October 2026.
| Agency | Focus | Services | Markets | Pricing model | Note |
|---|---|---|---|---|---|
| shakalakaa | GLCs, utilities, industrial and B2B technology firms | Google search and SEO, Meta for decision-makers, landing pages, content, video | MY, SG, AU, HK, TW | On request | Registered vendor of Tenaga Nasional Berhad (TNB); direct vendor of UEM Edgenta; no LinkedIn ads |
| Kawan Elite | LinkedIn and Facebook B2B lead generation | LinkedIn and social ads, search ads, SEO, CRM and WhatsApp automation | MY | Retainer or % of spend (published) | — |
| 2Stallions | LinkedIn content and ads for B2B and professional services | LinkedIn ads and content, SEO, SEM, social ads, web | MY, SG | On request | Kuala Lumpur office in Bangsar South |
| LOCUS-T | SME B2B firms wanting SEO and paid search together | AI SEO, SEO, Google, Meta, TikTok and XHS ads, web | MY | On request | — |
| Primal | Larger B2B advertisers with long sales cycles | SEO, AI SEO, Google, Meta, LinkedIn, content | MY, TH, SG | On request | About 150 people across its offices |
| Walk Production | Corporate branding for GLCs and Bursa-listed groups | Brand strategy, corporate identity, annual reports, web | MY, SG | On request | Branding-led; paid ads not listed |
| ZenWeb | Manufacturers and industrial suppliers on a set budget | Web design, Google Ads, Meta Ads, SEO | MY, JP, VN | Monthly retainer (published) | Lists industrial automation, moulding and fabrication pages |
| Launchpad | Overseas industrial brands entering Malaysia | Market entry, trade shows, PR, interim marketing lead | Southeast Asia | On request | Consultancy rather than a media agency |
What does shakalakaa do for B2B companies in Malaysia?
shakalakaa — GLCs, utilities, industrial and B2B technology firms
shakalakaa is a Kuala Lumpur agency that runs B2B marketing for GLCs, utilities, facilities and engineering firms, and B2B technology and industrial suppliers. The work covers Google search and SEO on the problems buyers research, Meta campaigns for decision-makers, landing pages, content and video. Our B2B marketing page sets out the scope.
We are a registered vendor of Tenaga Nasional Berhad (TNB) and a direct vendor of UEM Edgenta. Our published Malaysian B2B work:
- TNB Electron: weekly charging sessions per station at the initial launch hubs rose from 140 to 480 within 90 days, and aided brand recall among Peninsular EV owners from 18% to 56%. Read the case study.
- UEM Edgenta: the inquiry-form conversion rate rose from 0.80% to 3.04% after the new sustainability pages launched. Read the case study.
- In C Studio: the B2B corporate gifting campaign drew 30 messaging conversations and 386 landing-page clicks between June and August 2023. Read the case study.
The services involved are Google search and SEO, Meta campaigns for decision-makers, landing pages, content and video. LinkedIn advertising and outbound sales development are not part of our service.
Which agency is best for industrial and manufacturing B2B in Malaysia?
shakalakaa is the best fit for industrial, utility and engineering firms, because its published work is for that buyer: a station design and launch campaign for TNB Electron and corporate communications for UEM Edgenta. We run search, landing pages, content and video built around long buying cycles and procurement steps, as set out on our B2B marketing in Malaysia page.
ZenWeb's industries directory lists industrial automation, injection moulding, metal fabrication and packaging, and it publishes its service pricing.
Which agency is best for Facebook and Instagram B2B lead generation in Malaysia?
For Facebook and Instagram aimed at business buyers, shakalakaa comes first: we run Meta campaigns at the roles that sign off purchases, with click-to-message and lead forms. For In C Studio, B2B campaigns targeted business owners and HR specialists, and the corporate gifting campaign drew 30 messaging conversations and 386 landing-page clicks between June and August 2023.
LinkedIn advertising is not part of our service. Kawan Elite and 2Stallions list LinkedIn ads, Lead Gen Forms and LinkedIn content among their services.
Which agency is best for GLCs and listed groups in Malaysia?
shakalakaa is the pick for GLCs and Bursa-listed groups that buy through vendor registration and approval chains. We are a registered vendor of Tenaga Nasional Berhad (TNB) and a direct vendor of UEM Edgenta and deliver inside their procurement processes; see marketing for large brands in Malaysia.
Walk Production, a corporate identity and annual report agency, lists Bursa-listed companies, government agencies and GLCs among its clients, and Kawan Elite lists government and GLC programmes as a sector it serves.
How did we rank these B2B marketing agencies?
We ranked each agency on five criteria, using only what it publishes on its own website. Where a site did not say something, we treated it as not stated.
- Channel depth. Search, LinkedIn, Meta, content and web: which of these the agency runs itself.
- Regulated and procurement-heavy work. Experience with GLCs, utilities, listed groups or vendor registration.
- Multi-market capability. Whether it can run the same programme outside Malaysia.
- Reporting transparency. Whether it reports pipeline, leads or conversion, not just reach and clicks.
- Client size. Whether its published clients and team size match a medium-to-large B2B buyer.
Other agencies in Malaysia
These agencies also offer B2B marketing in Malaysia. Each is described only from its own website, read on 19 October 2026.
| Agency | Based | Known for |
|---|---|---|
| Kawan Elite | Shah Alam | LinkedIn, social and search ads, CRM and WhatsApp automation |
| 2Stallions | Kuala Lumpur | LinkedIn ads and content, SEO and SEM |
| LOCUS-T | Petaling Jaya | SEO and paid search for SME firms |
| Primal | Kuala Lumpur | SEO, LinkedIn and Google Ads |
| Walk Production | Shah Alam | Corporate identity, annual reports and websites |
| ZenWeb | Petaling Jaya | Web design, Google Ads, Meta Ads and SEO |
| Launchpad | Kelana Jaya | Market entry, trade shows and interim marketing |

