The client
In C Studio designs and packs personalised gift sets — corporate gifts for companies and seasonal gifts such as Father's Day sets and Mid-Autumn mooncake boxes — and sells them in Malaysia through its own site and direct enquiries.
The problem
Corporate gifting is bought by a small group of people inside a company, usually close to a date, so the ads had to reach business buyers rather than general gift shoppers and turn interest into a conversation the sales team could quote on.
What we did
Business-buyer targeting.
Malaysian audiences aged 20 to 45 matched on gift and corporate interests, business owners and human-resources specialists — the people who order staff and client gifts.
Click-to-message and lead forms.
B2B campaigns that open a Messenger or WhatsApp conversation, alongside Facebook lead forms for buyers who prefer to leave their details.
Seasonal pushes.
Father's Day and Mid-Autumn mooncake campaigns, with separate B2B and B2C versions of the mooncake campaign.
Bilingual creative.
English and Chinese carousels showing real, customised gift sets, with a clear message or offer button on every ad.
What we delivered
campaign types run
Messaging, lead forms, landing-page traffic and seasonal promotions.
ad languages
English and Chinese creative for the same campaigns.
business-buyer signals targeted
Gift and corporate interests, business owners and HR specialists.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
