Retail Malaysia

In C Studio: Meta Ads for a Corporate Gifting Brand in Malaysia (2023 Snapshot)

A 2023 snapshot of Meta Ads for In C Studio, a Malaysian corporate and personal gifting brand: seasonal Father's Day and mooncake campaigns, business-buyer targeting and bilingual English and Chinese creative, measured in messaging conversations, leads and landing-page clicks.

The client

In C Studio designs and packs personalised gift sets — corporate gifts for companies and seasonal gifts such as Father's Day sets and Mid-Autumn mooncake boxes — and sells them in Malaysia through its own site and direct enquiries.

The problem

Corporate gifting is bought by a small group of people inside a company, usually close to a date, so the ads had to reach business buyers rather than general gift shoppers and turn interest into a conversation the sales team could quote on.

What we did

  • Business-buyer targeting. Malaysian audiences aged 20 to 45 matched on gift and corporate interests, business owners and human-resources specialists — the people who order staff and client gifts.
  • Click-to-message and lead forms. B2B campaigns that open a Messenger or WhatsApp conversation, alongside Facebook lead forms for buyers who prefer to leave their details.
  • Seasonal pushes. Father's Day and Mid-Autumn mooncake campaigns, with separate B2B and B2C versions of the mooncake campaign.
  • Bilingual creative. English and Chinese carousels showing real, customised gift sets, with a clear message or offer button on every ad.

What we delivered

  • 4
    campaign types run
    Messaging, lead forms, landing-page traffic and seasonal promotions.
  • 2
    ad languages
    English and Chinese creative for the same campaigns.
  • 3
    business-buyer signals targeted
    Gift and corporate interests, business owners and HR specialists.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (June–August 2023)

MetricBeforeAfter
Father's Day campaign — messaging conversations — 45 (43,617 people reached)
B2B corporate gifting campaign — messaging conversations — 30 (43,848 people reached)
B2B corporate gifting — landing-page link clicks — 386 (29,143 people reached)
B2B lead form campaign — leads on Facebook — 9, at RM 9.56 each
B2C mooncake landing-page campaign — link clicks — 589, at RM 0.03 each
B2B mooncake messaging — cost per conversation, daily reads — RM 3.03 to RM 12.70

Source: Meta Ads Manager campaign and audience-breakdown screenshots from June to August 2023, read as captured. Each row is one campaign; figures are not added across screenshots. Costs are the client's Meta media cost, not shakalakaa's fee, which we do not publish.

What this means for your corporate gifting brand

The plain-language version. Aimed at business owners and HR teams rather than general shoppers, In C Studio's seasonal and B2B campaigns produced dozens of sales conversations each and hundreds of landing-page visits, with mooncake traffic at three sen a click.

What this says about shakalakaa: we run Meta Ads for small businesses as well as large ones, and build campaigns around the buyer who actually signs off the order.

Related at shakalakaa: See our Meta Ads management or the pricing guide. Working with a large brand? See how we work with enterprise clients.

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