The client
In 2023, shakalakaa was engaged during the launch period of TNB Electron, the electric-vehicle charging arm of Tenaga Nasional Berhad (Malaysia's national electricity utility). Two separately-true statements: shakalakaa is a registered vendor to a Malaysian government-linked energy-sector enterprise, and delivered a launch-period campaign engagement in 2023 for its EV charging arm.
The problem
Launching a public-facing charge-point network in Malaysia in 2023 meant introducing a national utility's consumer-facing EV brand into a market that was, at that point, small but growing quickly. The audience-development problem was ordinary — EV drivers, prospective EV buyers, commercial-site hosts — but the constraints around a government-linked energy enterprise's public communication are not. Every claim about the programme's scope, coverage and timeline had to be accurate to the public record, and the campaign had to serve the programme's own launch communications rather than pretend to results the programme itself had not yet delivered.
What we did
shakalakaa's engagement was launch-period campaign work delivered to TNB Electron directly, under the enterprise's vendor-registered procurement chain. Specific creative and campaign-scope details sit inside the client's own communications archive and are pending client review before publication per [S-DECISION v343-3].
What is on the public record — TNB Electron's own subsequent deployment trajectory, cited to the enterprise's own domains and public press coverage:
- Deployment map, IEMS 2023. At IEMS 2023, TNB Electron published a deployment map covering 37 DC and 29 AC charging locations planned for 2024–2025, concentrated in Selangor and Kuala Lumpur on Tenaga Nasional's own premises, then extending to Kelantan, Terengganu, Pahang, Kedah, Perak, Penang and Johor.
- Scale as of February 2026. Public reporting places the network at 260+ charge points deployed nationwide — highways, trunk roads, commercial areas and utility premises.
- Public co-branded partnerships. Petron (2024, East Coast focus), BHPetrol (2025, a 200 kW DC location at Jalan Genting Klang), and Maybank (February 2026, at Maybank Academy Bangi — the first financial-institution collaboration).
- Market context on the public record. Malaysian EV registrations up roughly 106% year on year, led by the Klang Valley, Johor Bahru and Penang, against a nationwide public charge-point base of 5,700+.
Public references: tnbelectron.com.my, tnbx.com.my/ev-charge-point-operator, IEMS 2023 conference materials, and press coverage of the Petron, BHPetrol and Maybank collaborations. Each figure above belongs to TNB Electron's own programme achievement, cited to the public record — not attributable to shakalakaa's specific engagement scope.