B2B marketing agency Malaysia.
For GLCs, utilities, facilities and engineering firms, and B2B technology and industrial firms that need leads their sales team will accept.
shakalakaa is a Kuala Lumpur performance marketing agency and B2B marketing agency in Malaysia for GLCs, utilities, facilities and engineering firms; for TNB Electron, aided brand recall among Peninsular EV owners rose from 18% to 56%.
It is a registered vendor of Tenaga Nasional Berhad (TNB) and a direct vendor of UEM Edgenta. Lead forms follow PDPA 2010.
Trusted by Malaysian GLCs, listed groups and platforms
This page is for marketing and sales leaders at Malaysian firms that sell to other businesses.
Your buyers are committees, your buying cycle runs for months, and a lead only counts once sales accepts it.
Why B2B marketing in Malaysia is different
Long buying cycles.
A committee researches for months before it talks to a vendor, so campaigns have to keep you in view for the whole cycle.
Procurement and vendor registration.
Large firms often buy only from registered vendors. We are a registered vendor of Tenaga Nasional Berhad (TNB) and a direct vendor of UEM Edgenta ourselves.
Approval chains.
Every claim you publish has to survive review by corporate communications and management, so we write copy that can be defended on the record.
Who we work with as a B2B marketing agency
For larger groups, see how we work with enterprise clients or browse all the industries we serve.
GLCs and utilities.
Government-linked companies and utility groups with public launches and long approval chains.
Facilities and engineering firms.
Firms selling services and projects to property owners, developers and public bodies.
B2B technology and industrial firms.
Software, equipment and industrial suppliers selling to operations, finance or IT teams.
How we run it
Google search
Campaigns and SEO on the problem and solution searches buyers make before they talk to a vendor.
Meta for decision-makers
Facebook and Instagram campaigns aimed at the roles that sign off purchases.
Account-based content
A target account list agreed with sales, with case studies and explainers written for each stage of a committee decision.
Corporate video
Corporate and product video made by our own team.
Handing leads to sales
Most B2B campaigns fail between the form and the first sales call.
Qualified leads go to the right salesperson with the source, the answers and the consent record attached, and sales outcomes are sent back to Google and Meta so bidding learns which leads became pipeline.
- WhatsApp automation routes each enquiry to sales and into your CRM.
- Custom software covers a hand-off your current systems cannot handle.
What we build for B2B firms
Beyond the campaigns, we build the systems a B2B pipeline runs on:
- Solution and RFQ landing pages with qualifying forms that pass the source and answers to sales, run as part of performance marketing.
- Enquiries routed to the right salesperson on the WhatsApp Business API and logged in the CRM you already run, built as part of WhatsApp automation.
- Lead follow-up, CRM stage updates and pipeline reports automated with n8n, Make or Zapier, through AI agents and automation.
- Dealer and partner portals, progressive web apps (PWAs) and sales-team apps, from our mobile app development team.
- Corporate pages, video and photography for sales and tender material, through content creation. We built these for UEM Edgenta.
PDPA rules for B2B lead follow-up
Work we can show
TNB Electron
EV charging · 3D design, Campaign3.4× weekly charging sessions per station · launch hubs
3D charging-station and bay design and the launch campaign for Tenaga Nasional's EV-charging arm, delivered as a registered vendor.UEM Edgenta Berhad
Listed group · ESG · Web design, Video−72% CO₂e per page view
Copywriting, corporate page building and design, and video and photography for the group's sustainability communications.TNB Electron and UEM Edgenta are corporate rather than lead-generation accounts. They show the procurement, approval and video work this page describes: see the TNB Electron case study and the UEM Edgenta case study.
Comparing agencies first? Our comparison of B2B marketing agencies in Malaysia sets out the criteria we judge them on.
Working with a listed group, GLC, hospital or national brand
Large organisations need more than a campaign. They need one accountable team that works across business units, documents its work for procurement, and reports to management.
B2b marketing agency Malaysia, in depth
The supporting detail behind each section of this page, by topic. 2 topics
Search and Meta for B2B buyers
- Google search. Campaigns and SEO on the problem and solution searches buyers make before they talk to a vendor. See Google Ads and SEO.
- Meta for decision-makers. Facebook and Instagram campaigns aimed at the roles that sign off purchases. See Meta Ads.
- Account-based content. A target account list agreed with sales, with case studies and explainers written for each stage of a committee decision.
- Corporate video. Corporate and product video made by our own team. See video production.
Paid channels run as one performance marketing programme. If your buyers sit outside Malaysia, international SEO covers the markets they search from.
Capability sites for manufacturers are covered on our Penang and Johor Bahru web design pages.
Search and paid campaigns for Bayan Lepas manufacturers are planned on our digital marketing in Penang page.
Working with large organisations
- One team across business units. Separate plans and budgets per brand or unit, run by one accountable team so nothing falls between agencies.
- Ready for procurement. A registered Malaysian company (Plixitt Solutions, BRN 003426311-V) with documentation your procurement and legal teams can review, including how personal data is handled under the PDPA.
- A named lead and management reporting. One named lead for your account and reporting written for management, not dashboards for their own sake.
- Reported on the outcome you count. Results are reported on the business outcome your team counts: qualified leads, booked consultations, applications or sales, as each of our case studies states.
- Your other markets, run properly. If your group also operates in Singapore, Australia, Hong Kong or Taiwan, each market gets its own plan and its own pages, never a copy of Malaysia.
Keep exploring
Frequently asked questions
What does a B2B marketing agency in Malaysia do?
It brings in enquiries from other businesses and gets them to sales in a state sales can use. For us that means Google search, Meta, account-based content and corporate video, all measured against one lead definition agreed with your sales team.
Which B2B firms do you work with in Malaysia?
GLCs, utilities, facilities and engineering firms, and B2B technology and industrial firms. We work with the firm’s marketing and sales leaders.
Can you work through our procurement and vendor registration?
Yes. We are a registered vendor of Tenaga Nasional Berhad (TNB) and a direct vendor of UEM Edgenta, and we deliver inside their procurement and approval chains. Both engagements are published as case studies.
Does PDPA apply to B2B lead follow-up?
Yes. PDPA applies to the personal data on every lead form: the form states the purpose, consent is recorded with the lead, and numbers are screened against the DNC Registry before telemarketing follow-up.