B2B marketing agency Malaysia.
For GLCs, utilities, facilities and engineering firms, and B2B technology and industrial firms that need leads their sales team will accept.
shakalakaa is a B2B marketing agency in Malaysia for firms that sell to other businesses. We agree the lead definition with sales first, then run Google search, Meta, account-based content and corporate video against it.
This page is for marketing and sales leaders at Malaysian firms that sell to other businesses. Your buyers are committees, your buying cycle runs for months, and a lead only counts once sales accepts it.
Why B2B marketing in Malaysia is different
Long buying cycles.
A committee researches for months before it talks to a vendor, so campaigns have to keep you in view for the whole cycle.
Procurement and vendor registration.
Large firms often buy only from registered vendors. We are a registered vendor to TNB Electron and UEM Edgenta ourselves.
Approval chains.
Every claim you publish has to survive review by corporate communications and management, so we write copy that can be defended on the record.
Who we work with as a B2B marketing agency
For larger groups, see how we work with enterprise clients or browse all the industries we serve.
GLCs and utilities.
Government-linked companies and utility groups with public launches and long approval chains.
Facilities and engineering firms.
Firms selling services and projects to property owners, developers and public bodies.
B2B technology and industrial firms.
Software, equipment and industrial suppliers selling to operations, finance or IT teams.
How we run it
Google search
Campaigns and SEO on the problem and solution searches buyers make before they talk to a vendor.
Meta for decision-makers
Facebook and Instagram campaigns aimed at the roles that sign off purchases.
Account-based content
A target account list agreed with sales, with case studies and explainers written for each stage of a committee decision.
Corporate video
Corporate and product video made by our own team.
More detail on how we run it
- Google search. Campaigns and SEO on the problem and solution searches buyers make before they talk to a vendor. See Google Ads and SEO.
- Meta for decision-makers. Facebook and Instagram campaigns aimed at the roles that sign off purchases. See Meta Ads.
- Account-based content. A target account list agreed with sales, with case studies and explainers written for each stage of a committee decision.
- Corporate video. Corporate and product video made by our own team. See video production.
Paid channels run as one performance marketing programme. If your buyers sit outside Malaysia, international SEO covers the markets they search from.
Capability sites for manufacturers are covered on our Penang and Johor Bahru web design pages.
Handing leads to sales
Most B2B campaigns fail between the form and the first sales call. Qualified leads go to the right salesperson with the source, the answers and the consent record attached, and sales outcomes are sent back to Google and Meta so bidding learns which leads became pipeline.
- WhatsApp automation routes each enquiry to sales and into your CRM.
- Custom software covers a hand-off your current systems cannot handle.
PDPA rules for B2B lead follow-up
Work we can show
TNB Electron
EV charging · 3D design, Campaign3.4× weekly charging sessions per station · launch hubs
3D charging-station and bay design and the launch campaign for Tenaga Nasional's EV-charging arm, delivered as a registered vendor.
UEM Edgenta Berhad
Listed group · ESG · Web design, Video−72% CO₂e per page view
Copywriting, corporate page building and design, and video and photography for the group's sustainability communications.TNB Electron and UEM Edgenta are corporate rather than lead-generation accounts. They show the procurement, approval and video work this page describes: see the TNB Electron case study and the UEM Edgenta case study.
Keep exploring
Frequently Asked Questions
What does a B2B marketing agency in Malaysia do?
It brings in enquiries from other businesses and gets them to sales in a state sales can use. For us that means Google search, Meta, account-based content and corporate video, all measured against one lead definition agreed with your sales team.
Which B2B firms do you work with in Malaysia?
GLCs, utilities, facilities and engineering firms, and B2B technology and industrial firms. We work with the firm’s marketing and sales leaders.
Can you work through our procurement and vendor registration?
Yes. We are a registered vendor to TNB Electron and to UEM Edgenta, and we deliver inside their procurement and approval chains. Both engagements are published as case studies.
Does PDPA apply to B2B lead follow-up?
Yes. PDPA applies to the personal data on every lead form: the form states the purpose, consent is recorded with the lead, and numbers are screened against the DNC Registry before telemarketing follow-up.