UEM Edgenta: Sustainability Communications Campaign — Copywriting, Corporate Page Design, Video & Photography

Its sustainability agenda is governed by the Board, through an ESG Steering Committee chaired by the MD/CEO and reporting to the Board Governance and Risk Committee. UEM Edgenta is an adopter of Bursa Malaysia's Centralised Sustainable Intelligence (CSI) platform.

Two separately-true statements. shakalakaa is a registered vendor to UEM Edgenta, and delivered a corporate communications engagement for the group's sustainability programme, dealt with directly by the group's management.

Every claim on the page has to survive being read by the ESG department, the corporate-communications team and an index assessor.

The constraint on this class of work is not creative — it is verifiability and approval-chain tolerance. The communications brief is to produce material a listed group can defend on the record, in front of three different audiences, without a walk-back.

What we did

Scope shakalakaa delivered:

• Copywriting for the group's sustainability communications material.
• Corporate page building and design across the sustainability section.
• Video and photography production for the sustainability campaign.

The programme itself — separately from shakalakaa's scope, cited to UEM Edgenta's own published record on uemedgenta.com/sustainability — is structured on three pillars (Sustainable Economic Growth, Minimising Environmental Impact, Social Value Creation) with Governance as the overarching pillar, under the group's Sustainability Roadmap 2.0.

The programme prioritises UN Sustainable Development Goals 8, 9 and 13, and its net-zero aspiration is aligned to Malaysia's 2050 carbon-neutrality plan. Published recognitions include The Star ESG Positive Impact Awards 2024 — Gold for Energy Efficiency and Gold for Waste Management.

• Section surfaces include sustainability-at-uem-edgenta, sustainability-material-matters, sustainability-roadmap, our-net-zero-commitment, sustainability-initiatives-at-a-glance and health-and-safety.
• Every figure in the paragraph above is UEM Edgenta's own published figure about its own programme. Not one is attributable to shakalakaa's scope.

Paired with the government-linked energy-sector credential (TNB Electron), the pattern is enterprise and listed-company work with real procurement and approval chains — the relevant signal for the hospital, institutional-education and property buyers this estate is built for.

• Firms that sell to other businesses can read how shakalakaa works as a B2B marketing agency in Malaysia.
• For a head office or GLC, the same corporate page build is scoped as web design in Kuala Lumpur.
• Groups with plants up north brief it as web design in Penang. Iskandar developers read web design in Johor Bahru.
• Developers face the same scrutiny when they present a green building certification on a launch page.
• What this credential does not do: it is not a licence to claim ESG-consulting capability, sustainability-reporting capability, or any other service line shakalakaa does not sell.
• It is a proof asset — a real Malaysian listed group ran a real corporate-communications engagement through shakalakaa's team — and that is exactly the scope in which it is offered.