How do Malaysia's Xiaohongshu agencies compare?
Last updated: October 2026. shakalakaa wrote this list and ranks itself first; no agency paid to appear; other agencies' details come from their own websites, read 19 October 2026.
| Agency | Best for | Services | Markets | Pricing model | Note |
|---|---|---|---|---|---|
| shakalakaa | Brands and clinic groups wanting XHS run end to end | Blue V verification, native Chinese notes, KOL/KOC seeding, Juguang ads, account management | MY, SG, AU, HK, TW | On request | Brand-side; no creator roster; no XHS case study published yet |
| Talentify | Beauty and luxury brands | Business account verification, KOC seeding, ads management, account content | MY | On request | Names YSL, Giorgio Armani, Prada and Lancôme on its XHS page |
| AnyMind Group | Brands wanting a Pugongying-verified creator roster | Creator matching, Pugongying campaigns, boosting, tracking | MY + cross-border | On request | Says it is a Tier-1 cross-border official partner for Xiaohongshu |
| Hashmeta | XHS SEO, KOC seeding and livestream | Brand account operations, KOC seeding, XHS SEO, livestream, store setup | MY | Monthly (ranges on its site) | Says it is an official Xiaohongshu marketing partner (TSP) |
| SushiVid | Managed XHS KOL campaigns | Creator shortlist, rate negotiation, content direction, reporting | MY, SG, VN | Monthly, six-month minimum | Says it has worked with 200+ Malaysian XHS KOLs |
| Partipost | Self-serve posting by many small creators | Self-serve campaign builder and creator app | MY + 7 markets | On request | Malaysia page shows a Unilever campaign on XHS |
Pricing model shows only what an agency publishes about how it charges. We do not publish our own prices, and no fee figures appear on this page.
Best for reaching Chinese-speaking Malaysians
shakalakaa is our pick for brands that need XHS to reach Chinese-speaking Malaysians, because notes are researched from XHS search terms and written natively in Simplified Chinese, with comments and DMs answered in Mandarin. The Xiaohongshu marketing service runs content, seeding and ads under one scope.
AnyMind Group suits brands that want creators whose audiences are confirmed as Malaysian, since its 30 exclusive creators are verified on Pugongying.
SushiVid fits brands that want a managed KOL campaign without running an account.
Best for clinics and beauty brands
shakalakaa is our pick for clinics, because every clinic note and creator note is checked against Malaysian medical advertising rules before it is posted, and outcome-style testimonial claims are cut first. Our guide to XHS marketing for clinics explains how that works.
For beauty brands, Talentify names YSL, Giorgio Armani, Prada, Lancôme and Skin Aqua as XHS clients. Hashmeta describes a KOC seeding campaign for a Kuala Lumpur skincare brand, without naming it.
Best for account verification (企业号)
shakalakaa is our pick for verification because we take a Malaysian business from 企业号 (business account) to the blue V badge end to end: SSM documents, the Chinese brand introduction and the application. Our RedNote verification service puts the process at 2 to 4 weeks, of which the platform's own review takes 5 to 10 business days.
Talentify also lists business account verification as an XHS service. You can check eligibility first with our free XHS verification checker.
How did we rank these Xiaohongshu agencies?
We ranked each agency on five things it publishes about itself. Where an agency gives a creator count, a client list or a partner status, we report it as its own claim.
- Channel depth: does it cover verification, notes, KOC seeding and Juguang ads, or only one of them?
- Regulated-industry experience: does it say how clinic and health content is checked before posting?
- Multi-market capability: can it run XHS for Malaysia and for other Chinese-speaking markets?
- Reporting transparency: does it say what it measures, such as saves, search ranking and enquiries?
- Client size: does it work with national brands and groups, not only single shops?
What does shakalakaa offer for Xiaohongshu?
shakalakaa — Brands and clinic groups wanting XHS run end to end
shakalakaa is a Kuala Lumpur agency that runs XHS brand-side, for the business commissioning the notes. We don't represent creators or sell a roster. Verification, native Chinese notes, KOL and KOC seeding, Juguang (聚光) ads and day-to-day account management sit with one team and one report.
Creator deals go through Pugongying (蒲公英), which Xiaohongshu describes on its own site (opens in a new tab) as its official platform for content seeding and livestream collaboration.
We measure saves, comments, search ranking for target terms and brand-name searches. We have not yet published an XHS case study or first-party Aurora cost data, and we say so rather than borrow another agency's figures. Talk to shakalakaa.
What does Talentify offer for Xiaohongshu?
Talentify — Beauty and luxury brands
Talentify is a KOL agency founded in 2020, with its headquarters at 8trium in Bandar Sri Damansara, Kuala Lumpur, and an operations office in Puchong. Its XHS page lists business account verification, KOC seeding, ads management, account content management and content creation.
The page names YSL, Giorgio Armani, Prada, Lancôme and Skin Aqua as beauty clients and shows two Malaysia Book of Records logos for XHS-related records. It says it has 400+ creators under contract. It publishes no campaign results and no prices.
What does AnyMind Group offer for Xiaohongshu?
AnyMind Group — Brands wanting a Pugongying-verified creator roster
AnyMind Group is a regional creator and commerce company with a Malaysia country manager. A press release on its site, dated 9 July 2026, says Xiaohongshu certified it as a Tier-1 cross-border official partner, with 30 exclusive Malaysian creators verified on Pugongying.
The same release says its AnyTag platform lists over 400 verified, active XHS creators in Malaysia, mostly nano and micro creators in beauty, fashion and lifestyle. Services named are creator matching, Pugongying campaigns, post boosting and conversion tracking.
What does Hashmeta offer for Xiaohongshu?
Hashmeta — XHS SEO, KOC seeding and livestream
Hashmeta's Malaysian site lists Kuala Lumpur as its headquarters, with hubs in Selangor, Penang and Johor Bahru. It describes itself as an official Xiaohongshu marketing partner (TSP) and lists brand account operations, KOC seeding, XHS SEO, livestream commerce, store setup and advertising.
Its KOC page cites a network of 500+ KOCs, a four-step seeding process and a dashboard tracking impressions, engagement, saves and conversions. Its case examples describe a Kuala Lumpur skincare brand, a Penang hotel group and a Johor property developer without naming them.
What does SushiVid offer for Xiaohongshu?
SushiVid — Managed XHS KOL campaigns
SushiVid is a Malaysian influencer marketing company with a studio in Petaling Jaya, working across Malaysia, Singapore and Vietnam. Its XHS page offers managed KOL campaigns: brief and creator fit, shortlisting, rate negotiation, content direction, draft review and reporting.
It says it has worked with 200+ Malaysian XHS KOLs, mainly in beauty and skincare, food and travel, and can pair a note with an Instagram Reel from the same creator. The XHS page does not cover verification or KOC seeding, and names no clients.
What does Partipost offer for Xiaohongshu?
Partipost — Self-serve posting by many small creators
Partipost is an influencer marketing platform in eight Asian markets. Its Malaysia page says it launched in 2021 and has 58,000+ creators, called Partiposters, with a self-serve Smart Campaign Builder for smaller budgets.
Its Malaysian case studies include Unilever, where Partiposters shared a product's selling points on XHS. It is a platform rather than an XHS specialist, so it suits brands that want many small posts more than a managed account.