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Aesthetic Clinic Hong Kong

Skin & Beam Hong Kong: Clinic Booking Platform and Meta Ads, Pre-Paid Bookings Up 4.3×

A custom mobile booking platform with published pricing, live branch availability and deposit checkout, server-side Conversions API tracking and Meta Ads for Skin & Beam, a Hong Kong aesthetic clinic with branches in Causeway Bay, Tsim Sha Tsui and Mong Kok, measured in pre-paid bookings, cost per booking and checkout drop-off.

The client

Skin & Beam is a Hong Kong aesthetic clinic with branches in Causeway Bay, Tsim Sha Tsui and Mong Kok. Its patients were arriving from social ads, but almost every booking still went through a conversation with the clinic.

The problem

Leads from social ads needed several rounds of WhatsApp messages before a booking was made, and many dropped out along the way. Treatment pricing was not published, so people left before stating any intent. The old third-party booking widget sent no server-side events, so Meta could only optimise for clicks, not for paid appointments. At the start the clinic took 85 pre-paid bookings a month, at HK$890 of Meta spend each, and 68% of people who started checkout did not finish.

What we did

  • A booking platform built for mobile. A headless front end with every treatment price published, a branch selector for Causeway Bay, Tsim Sha Tsui and Mong Kok, and real-time availability, loading in 1.4 seconds.
  • Deposit checkout. SMS one-time-passcode verification and Apple Pay or card deposits through Stripe, synced to the clinic's system so a slot is held the moment it is paid for. Most bookings complete in under two minutes.
  • Server-side tracking. Server-side Tag Manager, the Meta Conversions API and GA4 e-commerce events pass verified deposit values back to Meta, so delivery is optimised for paying patients.
  • Offer-led Meta Ads. Advantage+ campaigns and Reels built around entry-level treatments, pointing straight at the booking pages.
  • Branch-level targeting. Separate ad sets within 3 km of each of the three branches.

Medical and aesthetic advertising in Hong Kong sits under the Undesirable Medical Advertisements Ordinance (Cap. 231) — see our Hong Kong medical ad checker and the rules guide (Traditional Chinese).

What we delivered

  • 1
    mobile booking platform
    Headless Next.js front end with published pricing, a branch selector and real-time availability.
  • 3
    branches
    Causeway Bay, Tsim Sha Tsui and Mong Kok, each with its own ad sets and live slots.
  • 1
    deposit checkout
    SMS one-time passcode, Apple Pay and card deposits through Stripe, synced to the clinic system.
  • 1
    server-side tracking layer
    Server-side Tag Manager, Meta Conversions API and GA4 e-commerce events carrying deposit values.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (Six-month growth phase (month 1 to month 6))

MetricBeforeAfter
Pre-paid online bookings a month 85 362 (4.3×)
Meta cost per confirmed booking HK$890 HK$245 (−72%)
Checkout drop-off 68% 22% (−46 points)
Pre-paid online revenue HK$210k HK$1.15M (5.5×)
Deposit checkout completion — 78%
Meta ad click-through rate — 3.8%
Booking platform load time — 1.4 s
Conversions API event quality score — 9.8/10

Sources: Meta Ads Manager (bookings, cost per booking, click-through rate, event quality); GA4 e-commerce (checkout drop-off and completion); Stripe (pre-paid revenue). Cost per booking is the client's blended Meta media cost, not shakalakaa's fee.

What this means for your clinic

The plain-language version. Within six months the clinic went from 85 to 362 paid bookings a month, each booking cost HK$245 of ad spend instead of HK$890, and fewer than a quarter of people who started checkout left without paying.

What this says about shakalakaa: we build the booking platform, wire the tracking and run the Meta Ads as one system, so the ads are optimised for the deposits the clinic actually receives.

Related at shakalakaa: See our Hong Kong aesthetic clinic marketing programme or the pricing guide.

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