Quick answer: Restaurant and hospitality marketing in Australia runs under the Australian Consumer Law (ACCC), the ABAC Responsible Alcohol Marketing Code (binding on any venue advertising alcohol, including organic social), and the AANA Food and Beverage Code. Campaigns are tracked to booked covers, delivery orders and repeat-visit signals in AUD, with cross-industry benchmark ranges cited from published Australian industry reports rather than an invented hospitality-vertical band. Audience is the venue owner or group operator — never the diner.
Australian hospitality advertising sits under a stack of regulatory instruments that catches campaigns imported from less-regulated markets first. Australian Consumer Law (administered by the ACCC) governs menu pricing, surcharge disclosure and "free" or "complimentary" claims; the ABAC Responsible Alcohol Marketing Code binds any venue advertising alcohol — including on social; and the AANA Food and Beverage Code applies to food and non-alcoholic beverage claims industry-wide.
ABAC is the rule most cross-border campaigns break first — it applies to organic social content, not just paid advertising, and covers pre-approval for alcohol communications at scale. What may be posted from an unregulated market\'s venue account is not what may be posted from an Australian venue account.
The audience for this page is the venue owner, group operator, or franchisor marketing lead. Never the diner. Per the standing size filter, this speaks to multi-site and group operators — single-site cafés without a dedicated marketing function are outside the scope this page addresses.
Cross-industry AUD figures, curated from published Australian industry reports (not hospitality-specific — we don't yet have a large enough managed AU hospitality sample for a dedicated vertical band, so we publish the honest general range rather than an invented one). See the full Australia cost breakdown for what we do and don't have data on more broadly. — full data in the AU ad benchmarks.
Hotels, resorts and tourism operators
For hotels and resorts, the aim is more direct bookings and less OTA commission: hotel SEO for room, location and experience pages, Google Ads for brand and destination searches, Meta for destination demand, and tracking through to the booking engine so every channel is judged on booked revenue.
For tourism operators and destinations, a tourism marketing agency has to plan around seasons: campaigns and creative are produced ahead of each peak, then measured in enquiries and bookings.
We work as a hospitality digital marketing agency for venues, groups and operators. Our published Australian hospitality work is on the supply side — a specialty coffee group’s Shopify Plus store and B2B wholesale portal, shown below. We have not yet published an Australian hotel or tourism case.
Nomad Coffee Group
Case study → 
Ofload
Case study →