Australia

SEO and Marketing for Law Firms and Accounting Practices.

For managing partners and marketing leads at multi-partner, multi-office law firms and accounting practices in Australia.

Operating from 60 Martin Place, Sydney, with delivery from the Kuala Lumpur headquarters.

Last updated: September 2026

USD 8.1M
Client media spend managed
All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
2,400+
Creative assets produced in-house
All client accounts, 2025
70+
Accounts under management
As at September 2026
5
Markets served
Malaysia · Singapore · Hong Kong · Australia · Taiwan
4.2×
Return on ad spend, e-commerce accounts
E-commerce accounts, Jan–Dec 2025
-38%
Cost per qualified lead since onboarding
Lead-gen accounts, first 90 days vs Dec 2025

Australian platforms and groups we work with

North, AMP's wealth platform Case study → Ofload Case study → Nomad Coffee Group Case study →

See how we work with them →

Quick answer: Law firm SEO in Australia works at practice-area and office level: one page per practice area and location, a Google Business Profile for each office, and content that answers clients’ questions without giving advice. Law firm marketing adds high-intent Google Ads tracked to consultations. Everything is written to rule 36 of the Australian Solicitors’ Conduct Rules.

This page is for managing partners and marketing leads at multi-partner, multi-office law firms and accounting practices in Australia. Our fit is firms with several practice areas or offices and someone accountable for new matters or engagements — not sole practitioners.

Clients choose a firm in stages: they search the problem, then the practice area and location, then compare two or three firms. Law firm SEO and law firm marketing have to be present at each stage, and the page that wins is usually the most specific and useful one, not the biggest brand.

If you are choosing a law firm marketing agency or a law firm SEO agency, ask how it handles conduct-rule sign-off, multi-office local search and intake tracking — the three places legal campaigns most often go wrong.

We have not yet published an Australian legal or accounting case study. What we have published in Australia is search work for a wealth platform and a freight platform — the same SEO discipline, in other sectors.

Advertising rules for law firms and accountants in Australia

Why there's no Australia benchmark table here

We don't run enough managed law firm or accounting practice accounts in Australia yet to publish a cost band we'd stand behind. Rather than borrow numbers from a different market and relabel the currency, we've left this out until the sample is real. The AU ad benchmarks covers the markets where we do have the data.

How we run it

  1. 1

    Law firm SEO

    Practice-area and location pages, a Google Business Profile and reviews for each office, and content that answers the questions clients ask before they call — structured so search engines and AI assistants can cite it.

  2. 2

    Law firm marketing that reaches

    Google Ads on high-intent practice-area searches, landing pages with enquiry forms that avoid collecting conflicted detail up front, and call and form tracking through to consultations booked.

  3. 3

    Reporting partners read

    Consultations, new matters or engagements, and cost per consultation by practice area and office — not traffic.

  • Law firm SEO. Practice-area and location pages, a Google Business Profile and reviews for each office, and content that answers the questions clients ask before they call — structured so search engines and AI assistants can cite it. See SEO and local SEO.
  • Law firm marketing that reaches intake. Google Ads on high-intent practice-area searches, landing pages with enquiry forms that avoid collecting conflicted detail up front, and call and form tracking through to consultations booked.
  • Accounting SEO. Service and industry-niche pages for accounting practices, seasonal demand planned around tax time, and lead tracking through to engagements.
  • Reporting partners read. Consultations, new matters or engagements, and cost per consultation by practice area and office — not traffic.

Related: the Australia practice overview, the case studies we have published, the AU benchmarks — plus all the Australia market guides.

Frequently Asked Questions

Marketing a law firm or accounting practice in Australia?

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