What is the Blue Checkmark on Xiaohongshu?
The blue checkmark on Xiaohongshu represents an Enterprise Account, a type of account that has been officially verified by the platform. Applying for an Enterprise Account unlocks more features, helps brands with commercial promotion, increases exposure, and avoids penalties like traffic restrictions or bans due to violations. But do you really need it? Follow these steps to determine if an Enterprise Account is necessary for you!
Analyze Your Target Audience
First, analyze your target audience. If your potential customers are active on Xiaohongshu, then applying for an Enterprise Account makes sense. If they aren’t, you might not need an Enterprise Account.
Content Sharing vs. Commercial Needs
If your goal is simply to share content without seeking customers on Xiaohongshu, then you don’t need an Enterprise Account. However, if you have commercial needs and want to expand your customer base on Xiaohongshu, then you must apply for an Enterprise Account. This unlocks more features such as commercial promotions and helps avoid penalties like traffic restrictions or bans due to violations.
Advertising and Brand Exposure
If you plan to run advertisements on Xiaohongshu to increase brand exposure, then applying for an Enterprise Account is essential.
Steps to Apply for an Enterprise Account
Step 1: Ensure Eligibility
First, ensure your business industry meets the application criteria. Sensitive industries cannot apply for an Enterprise Account, and industries like medical and financial services may face more difficulties in applying.
Step 2: Prepare Required Documents
Prepare the following documents:
- Valid Malaysian SSM
- Passport of the person in charge
- Xiaohongshu authentication letter
Step 3: Submit Application and Fee
Once all documents are ready, submit them and pay the application fee of 600 RMB.
Step 4: Await Results
Next, wait for the application result. You may need to submit additional documents if required. Once approved, you will receive the blue check Enterprise Account certification!
Conclusion
By applying for an Enterprise Account, you can access more promotional tools and features, helping you more effectively increase your brand’s influence. If you want to learn more, feel free to contact us for a free consultation!