Property Development Malaysia

Sunway Serene 2: A Meta Ads and Landing-Page Lead Funnel for a Sunway Property Launch

A Meta Ads lead funnel for Sunway Serene 2, a Sunway Property residential launch: ads into a dedicated landing page with a qualifying lead form, and the Meta Conversions API wired back so the campaign optimises on real enquiries.

The client

Sunway Serene 2 is a residential project by Sunway Property, the property arm of Sunway Group. A launch like this lives or dies on enquiry volume in its first months, and on whether the sales gallery spends its time on buyers who can actually proceed.

The problem

Property lead forms attract noise: duplicate submissions, wrong numbers and browsers with no intention to buy. When a Meta campaign optimises on raw form fills, it learns to find more of the same. The job was to produce steady volume while teaching the campaign what a genuine enquiry looks like.

What we did

  • A dedicated landing page. Built for the project alone at sunwayserene2.com, not a generic developer page — one project, one decision to make.
  • A qualifying lead form. Short questions that let a serious buyer identify themselves and a casual browser drop out before they reach the sales team.
  • Conversions API. Server-side events sent back to Meta, so the campaign optimises on enquiries that passed the qualifier rather than on every click.
  • Creative produced in-house. Launch creative made by our own content and video team, iterated against lead quality, not reach.

Results (live campaign, figures as at September 2026)

Metric Before After
Leads per month — 100–180
Landing-page conversion rate — 2.50%
Landing-page clicks — ~6,000
Average cost per lead (client Meta media) — RM 110–180

Figures are the campaign's own reporting as supplied for publication in September 2026. Cost per lead is the client's Meta media spend divided by leads; it is not shakalakaa's fee, which we do not publish. No qualified-lead rate is published.

What this means for your property developer

The plain-language version. A launch funnel for a Sunway Property project produces 100–180 leads a month, converts 2.50% of landing-page visitors into enquiries, and runs at an average client-media cost of RM 110–180 per lead, with the Conversions API keeping the campaign pointed at real buyers.

What this says about shakalakaa: we build and run acquisition funnels for listed-group developers end to end — landing page, qualifier, tracking and creative in one team. The same approach is set out on our property developer marketing page.

Related at shakalakaa property developer marketing programme how we work with enterprise clients

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FAQ

Frequently asked questions

What did shakalakaa build for Sunway Serene 2?
A Meta Ads lead funnel: a dedicated landing page, a qualifying lead form, the Meta Conversions API wired back to the ad account, and launch creative produced in-house.

What were the results?
100–180 leads a month, a 2.50% landing-page conversion rate across about 6,000 landing-page clicks, at an average client-media cost of RM 110–180 per lead.

Is the RM 110–180 shakalakaa's fee?
No. It is the client's Meta media cost per lead. shakalakaa does not publish its fees.

Why use the Conversions API on a property campaign?
Because Meta optimises on whatever signal it receives. Sending back only enquiries that passed the qualifier teaches the campaign to find more genuine buyers instead of more form fills.
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