Free Tool · Lender Economics

Loan Lead Quality Calculator.

The maximum viable cost per lead — buy-side, given your own approval rate, loan size, margin and target profit.

By shakalakaa · 18 Aug 2026

Quick answer: Max CPL = approval rate × (avg loan size × margin − target profit). At 12% approval, RM5,000 avg loan and 30% margin with RM500 target profit, max CPL is RM120. Buy-side inverse of cost-per-funded-loan — enter your own figures, no defaults.

For licensed lenders. Statutory costs — the advertisement permit under Moneylenders Act 1951 section 11(1) and Google Ads Financial Services Verification (since 14 April 2026) — sit outside this per-lead calculation. Check ad copy separately via the Loan Ad Checker; verify licence status via the licence-verification guide. Pairs with the Cost per Funded Loan Calculator. Built for our loan marketing programme.

FAQ

How is this different from the Cost per Funded Loan Calculator?

That one is descriptive: given your funnel, what does one funded loan cost? This one is prescriptive and buy-side: given required profit per funded loan, what is the maximum you can pay per lead?

Why is margin per funded loan required?

Cost per lead has no ceiling without a gross-margin figure. Use your own last-book gross margin, not an assumed interest rate.

What is a realistic approval rate to enter?

Your own last-90-days rate. Salaried and self-employed segments usually differ materially — run per-segment where funnels are separated.

Does this include KPKT permit or Google verification cost?

No. Statutory costs sit outside the per-lead variable cost this tool models.

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