What did shakalakaa do for Camtech Health?

Split urgent and preventive demand across Google Search and Meta, restructured bidding, aligned ads to clinical landing pages, added bundles and PayNow and GrabPay, built doctor-reviewed medical SEO content, set up server-side Meta tracking and automated post-purchase reminders.

What were the results?

From January to August 2026: tracked sales from SGD 38,000 to SGD 175,000 a month, blended ROAS from 1.5× to 4.2×, cost per order from SGD 78.50 to SGD 36.80, and kits dispatched from 820 to a peak of 4,850 a month.

Why do kits dispatched rise faster than orders?

Kits are counted as units. A respiratory or DNA wellness bundle holds several kits, so as bundles took a larger share of orders, the number of kits sent out grew faster than the number of orders.

Is the SGD 36.80 cost per order shakalakaa's fee?

No. It is the client's media cost divided by attributed orders. shakalakaa does not publish its fees.

Healthcare Singapore

Camtech Health: Diagnostic Test Kit Marketing in Singapore, from SGD 38,000 to SGD 175,000 a Month

Google Search and Performance Max for urgent test-kit demand, Meta Advantage+ for preventive DNA panels, and medical SEO — for Camtech Health, a Singapore point-of-care and at-home diagnostics company, measured in tracked kit orders.

The client

Camtech Health sells point-of-care rapid tests and at-home test kits in Singapore — HPV home screening, IDEAL DNA wellness panels and Flu 5-in-1 respiratory tests — with a companion app that links each kit to the user's results. Two very different buyers share one storefront: someone with symptoms who needs a test today, and someone planning a preventive check.

The problem

At the start of 2026 tracked sales across Google, Meta and organic search were about SGD 38,000 a month. Blended return on ad spend was 1.5×, each order cost SGD 78.50 to acquire, landing pages converted 2.8% of visitors, and the average cart was SGD 64. About 820 kits went out a month.

What we did

Two intents, two channels. Google Search captures urgent test-kit searches; Meta builds awareness for preventive DNA panels. Budget rises during respiratory waves and mid-year wellness periods.
Bidding structure. Google Search moved to target ROAS once conversion baselines were reached, eight manual Meta interest ad sets consolidated into two Advantage+ Shopping campaigns, and 380+ non-commercial and clinical-definition searches excluded.
Ads that match the page. Ad copy aligned to the clinical landing page content lifted Google Ads Quality Score from 6.1 to 8.9 and cut average cost per click by 38%.
Bundles and checkout. Respiratory 5-in-1 and complete DNA wellness bundles raised the average cart from SGD 64 to SGD 142; PayNow and GrabPay cut mobile checkout abandonment by 41%; discreet shipping and PDPA assurances address health-privacy concerns.
Medical SEO. Clinical guides reviewed by doctors, with MedicalWebPage schema; pillar content linking symptom topics to the relevant kit; pages built for Singapore searches such as HPV test kit Singapore.
Server-side tracking. The Meta Conversions API with hashed first-party data under the PDPA and event deduplication, recovering 26.5% more purchase signals; dynamic retargeting for carts left within 14 days.
After the purchase. QR onboarding into the Camtech Health App, automated SMS and email reminders for seasonal restocks and annual checks (repeat customer value up 34%), and same-day dispatch messaging for rapid tests.

What we delivered

380+

non-commercial searches excluded

Clinical-definition and research queries — 22% of budget recovered.
8 → 2

Meta campaign structures

Manual interest ad sets consolidated into Advantage+ Shopping.
2

local payment methods added

PayNow and GrabPay at checkout; mobile abandonment down 41%.
91%

samples returned on time

QR onboarding links each kit to the Camtech Health App after purchase.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (January–August 2026)

Metric	Before	After
Tracked monthly sales (Google, Meta and organic)	SGD 38,000	SGD 175,000 (4.6×)
Blended return on ad spend	1.5×	4.2× (+180%)
Cost per order	SGD 78.50	SGD 36.80 (−53%)
Landing page conversion	2.8%	12.4%
Average cart value	SGD 64	SGD 142
Test kits dispatched a month (units; each kit in a bundle counted)	820	4,850 (5.9×, peak month)
Test kits fulfilled across the period	—	28,400+
Keywords in Google's top three (Singapore)	—	140+
Organic clicks	—	+320%
Featured snippets held	—	34
Google Ads Quality Score	6.1	8.9
Purchase signals recovered by server-side tracking	—	+26.5%

Sources: Google Ads and Meta Ads Manager (attributed purchases, ROAS, cost per order, Quality Score), GA4 (sales and landing page conversion), Google Search Console filtered to Singapore and Ahrefs rank tracking (rankings, clicks, snippets), Camtech Health ERP fulfilment logs and Shopify storefront reports (kits and cart value) and Meta Events Manager (signal recovery). Cost per order is the client's media cost divided by attributed orders; it is not shakalakaa's fee, which we do not publish.

What this means for your diagnostics company

The plain-language version. In eight months Camtech Health's tracked sales grew from about SGD 38,000 to SGD 175,000 a month. Every dollar of ad spend now returns SGD 4.20 in orders instead of SGD 1.50, each order costs less than half as much to win, and at the peak nearly six times as many kits went out each month.

What this says about shakalakaa: in a regulated Singapore health category we run Google Ads, Meta Ads and SEO as one system, keep claims inside Singapore's health advertising rules, and judge it on orders. See our Singapore healthcare marketing page.

Related at shakalakaa: See our Singapore healthcare marketing or the pricing guide. Working with a large brand? See how we work with large brands in Singapore.