Kim Guan Guan: Coffee Brand E-commerce in Singapore, from SGD 18,500 to SGD 77,700 a Month
SEO, TikTok Ads and Shopify store management for Kim Guan Guan Coffee, a Singapore Nanyang kopi roaster selling direct to consumers and to cafes, hotels and offices: search, a creator programme and conversion work measured in store revenue and wholesale enquiries.
The client
Kim Guan Guan is a Singapore coffee roaster, roasting since 1988, known for traditional Nanyang kopi powder and its Kim's Duet steep kopi and teh bags. It sells to households through its own Shopify store and TikTok Shop, and to businesses — cafes, hotels, offices and events with live kopi-pulling stations — through wholesale.
The problem
At the start of 2025 the store took about SGD 18,500 a month, converted 1.25% of visitors and averaged SGD 22.50 an order.
The brand ranked between positions five and twelve on Google Singapore for its category searches, TikTok Ads returned SGD 1.30 for every SGD 1.00, and wholesale enquiries arrived at about twelve a month with no dedicated pages to land on.
What we did
- Search architecture. Product collections and a blog built around the roaster's heritage, the steep-bag range and B2B coffee supply, with Product schema for price and stock snippets and Organization schema carrying the ISO 22000 roastery credentials.
- B2B pages that route to sales. Dedicated landing pages for cafe operators, hotel breakfast stations, corporate pantries and event kopi stations, with a short enquiry form routed straight to the sales team on WhatsApp.
- Shopify conversion work. A mix-and-match kopi box bundle builder, one-click cart add-ons, PayNow, Shop Pay, Apple Pay and GrabPay checkout, faster mobile pages and heritage and ISO trust badges on product pages.
- Subscriptions and reorders. Recurring office-pantry subscriptions, and Klaviyo reorder reminders every 30 days that brought 28% of customers back to buy again.
- TikTok Ads and creators. GMV Max campaigns on TikTok Shop, 180+ local food and lifestyle creators seeded with trial boxes for home-brewing reviews, and Spark Ads timed to TikTok Shop payday sales.
What we delivered
- 180+ local creators seeded with trial boxes Home-brewing reviews for TikTok Shop, boosted as Spark Ads.
- 4 B2B landing pages Cafe operators, hotel breakfast stations, corporate pantries and event kopi stations.
- 30-day automated reorder reminders Klaviyo post-purchase flows; 28% of customers bought again.
- 4 express payment options at checkout PayNow, Shop Pay, Apple Pay and GrabPay.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
Results (January 2025 – August 2026)
| Metric | Before | After |
|---|---|---|
| Monthly Shopify store revenue | SGD 18,500 | SGD 77,700 (4.2×) |
| Store conversion rate | 1.25% | 3.85% |
| Average order value | SGD 22.50 | SGD 58.00 |
| Non-branded organic visitors a month | 2,400 | 8,280 (+245%) |
| Google Singapore position — Singapore traditional coffee powder | #7 | #1 |
| Google Singapore position — Nanyang kopi powder supplier SG | #9 | #1 |
| Google Singapore position — traditional Ceylon teh dust Singapore | #12 | #2 |
| TikTok Ads return on ad spend (TikTok Shop) | 1.3× | 3.9× |
| Coffee and tea packs sold a month | 880 | 3,650 (4.1×) |
| B2B wholesale enquiries a month | 12 | 38 (3.2×) |
Sources: Shopify store analytics and order centre (revenue, conversion rate, order value), Google Search Console and GA4 (visitors), Google Search Console and Ahrefs rank audits geo-targeted to Singapore (positions), TikTok Ads Manager and TikTok Shop Seller Center (return on ad spend), Shopify fulfilment logs and ERP dispatch records (packs), and Shopify B2B form logs and the wholesale CRM (enquiries).
What this means for your coffee roaster
The plain-language version. Kim Guan Guan's own store now takes about SGD 77,700 a month instead of SGD 18,500. More of the people who arrive buy — 3.85% against 1.25% — they buy bigger baskets, and more of them arrive from Google, where the brand now ranks first for its core category searches. TikTok returns SGD 3.90 for every SGD 1.00, and wholesale enquiries have tripled.
What this says about shakalakaa: we run SEO, TikTok Ads and Shopify store work together for Singapore consumer brands, and measure it in store revenue and B2B leads rather than traffic.
Client results
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