What did shakalakaa do for Kim Guan Guan Coffee?

Rebuilt the store's search architecture and schema, added B2B landing pages, ran Shopify conversion work including a bundle builder, subscriptions and express checkout, and ran TikTok GMV Max with a 180-creator seeding programme.

What were the results?

From January 2025 to August 2026: store revenue from SGD 18,500 to SGD 77,700 a month, conversion rate from 1.25% to 3.85%, non-branded organic visitors from 2,400 to 8,280 a month, and TikTok return on ad spend from 1.3× to 3.9×.

Did the work help wholesale as well as retail?

Yes. Dedicated B2B pages with WhatsApp routing took wholesale enquiries from about 12 to 38 a month, from cafes, hotels, offices and event organisers.

Which searches does the brand rank first for?

On Google Singapore it ranks first for "Singapore traditional coffee powder" and "Nanyang kopi powder supplier SG", and second for "traditional Ceylon teh dust Singapore".

E-commerce Singapore

Kim Guan Guan: Coffee Brand E-commerce in Singapore, from SGD 18,500 to SGD 77,700 a Month

SEO, TikTok Ads and Shopify store management for Kim Guan Guan Coffee, a Singapore Nanyang kopi roaster selling direct to consumers and to cafes, hotels and offices: search, a creator programme and conversion work measured in store revenue and wholesale enquiries.

The client

Kim Guan Guan is a Singapore coffee roaster, roasting since 1988, known for traditional Nanyang kopi powder and its Kim's Duet steep kopi and teh bags. It sells to households through its own Shopify store and TikTok Shop, and to businesses — cafes, hotels, offices and events with live kopi-pulling stations — through wholesale.

The problem

At the start of 2025 the store took about SGD 18,500 a month, converted 1.25% of visitors and averaged SGD 22.50 an order. The brand ranked between positions five and twelve on Google Singapore for its category searches, TikTok Ads returned SGD 1.30 for every SGD 1.00, and wholesale enquiries arrived at about twelve a month with no dedicated pages to land on.

What we did

Search architecture. Product collections and a blog built around the roaster's heritage, the steep-bag range and B2B coffee supply, with Product schema for price and stock snippets and Organization schema carrying the ISO 22000 roastery credentials.
B2B pages that route to sales. Dedicated landing pages for cafe operators, hotel breakfast stations, corporate pantries and event kopi stations, with a short enquiry form routed straight to the sales team on WhatsApp.
Shopify conversion work. A mix-and-match kopi box bundle builder, one-click cart add-ons, PayNow, Shop Pay, Apple Pay and GrabPay checkout, faster mobile pages and heritage and ISO trust badges on product pages.
Subscriptions and reorders. Recurring office-pantry subscriptions, and Klaviyo reorder reminders every 30 days that brought 28% of customers back to buy again.
TikTok Ads and creators. GMV Max campaigns on TikTok Shop, 180+ local food and lifestyle creators seeded with trial boxes for home-brewing reviews, and Spark Ads timed to TikTok Shop payday sales.

What we delivered

180+

local creators seeded with trial boxes

Home-brewing reviews for TikTok Shop, boosted as Spark Ads.
4

B2B landing pages

Cafe operators, hotel breakfast stations, corporate pantries and event kopi stations.
30-day

automated reorder reminders

Klaviyo post-purchase flows; 28% of customers bought again.
4

express payment options at checkout

PayNow, Shop Pay, Apple Pay and GrabPay.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (January 2025 – August 2026)

Metric	Before	After
Monthly Shopify store revenue	SGD 18,500	SGD 77,700 (4.2×)
Store conversion rate	1.25%	3.85%
Average order value	SGD 22.50	SGD 58.00
Non-branded organic visitors a month	2,400	8,280 (+245%)
Google Singapore position — Singapore traditional coffee powder	#7	#1
Google Singapore position — Nanyang kopi powder supplier SG	#9	#1
Google Singapore position — traditional Ceylon teh dust Singapore	#12	#2
TikTok Ads return on ad spend (TikTok Shop)	1.3×	3.9×
Coffee and tea packs sold a month	880	3,650 (4.1×)
B2B wholesale enquiries a month	12	38 (3.2×)

Sources: Shopify store analytics and order centre (revenue, conversion rate, order value), Google Search Console and GA4 (visitors), Google Search Console and Ahrefs rank audits geo-targeted to Singapore (positions), TikTok Ads Manager and TikTok Shop Seller Center (return on ad spend), Shopify fulfilment logs and ERP dispatch records (packs), and Shopify B2B form logs and the wholesale CRM (enquiries).

What this means for your coffee roaster

The plain-language version. Kim Guan Guan's own store now takes about SGD 77,700 a month instead of SGD 18,500. More of the people who arrive buy — 3.85% against 1.25% — they buy bigger baskets, and more of them arrive from Google, where the brand now ranks first for its core category searches. TikTok returns SGD 3.90 for every SGD 1.00, and wholesale enquiries have tripled.

What this says about shakalakaa: we run SEO, TikTok Ads and Shopify store work together for Singapore consumer brands, and measure it in store revenue and B2B leads rather than traffic.

Related at shakalakaa: See our Singapore SEO or the pricing guide. Working with a large brand? See how we work with large brands in Singapore.