Resource · Maintained
Malaysia Mega Sale Calendar.
9.9 through 12.12, Chinese New Year and Hari Raya — every date, confirmed or calculated, plus what to actually do about each one as a seller.
Last verified: 2026-08-03
Quick answer: Next Malaysia mega-sale dates: 9.9 (9 Sep 2026), 10.10 (10 Oct 2026), 11.11 (11 Nov 2026, the largest), 12.12 (12 Dec 2026), Chinese New Year (6 Feb 2027, confirmed), Hari Raya Aidilfitri (~10 Mar 2027, not yet officially confirmed — moon-sighting dependent). This page is maintained and re-verified, not a one-time post.
| Event | Date | Status | Start prepping by |
|---|---|---|---|
| 9.9 | 9 September 2026 | Confirmed | 20 August 2026 |
| 10.10 | 10 October 2026 | Confirmed | 20 September 2026 |
| 11.11 | 11 November 2026 | Confirmed | 14 October 2026 |
| 12.12 | 12 December 2026 | Confirmed | 22 November 2026 |
| Chinese New Year | 6 February 2027 | Confirmed | 9 January 2027 |
| Hari Raya Aidilfitri | 10 March 2027 | Calculated — not yet official | 10 February 2027 |
Sourced from platform convention (calendar-fixed dates) and the Chinese lunisolar / Islamic lunar calendars respectively — see the full reasoning on our live-selling prep guide. This table is re-verified periodically; the "last verified" stamp above reflects the last check.
Shopee seller playbook — 9.9 through 12.12
Shopee's own reported 2025 11.11 figures show 6× order growth via Shopee Live for sellers already working with affiliate creators, up to 26× when combining Shopee Live and Shopee Video — describing sellers with an established session cadence going into the date, not sellers starting cold on the day. The seller-side prep that actually matters: lock in Shopee Live slot bookings and affiliate/creator availability by each date's "start prepping by" line above (mega-sale windows are the highest-demand booking period of the year), stage voucher and flash-sale-window sequencing in Seller Centre ahead of time rather than live, and treat the Seller Centre-side campaign tools (Shop Vouchers, Coin Cashback, Add-on Deals) as scheduled in advance, not improvised.
TikTok Shop mega-sale ad budget
TikTok Shop campaigns during mega-sale windows compete for the same compressed attention pool as every other seller on the platform — CPMs typically rise across the whole event window as competing ad spend increases, which changes the budget-allocation question from "how much to spend" to "when in the window to spend it." A structured approach: hold back a meaningful share of the planned event budget for the 24–48 hours immediately before and during the peak date itself (when conversion intent is highest despite the higher CPM), rather than spending it evenly across the full lead-up window. Pair paid amplification with the same Spark Ads approach our TikTok Ads service defaults to — boosting genuine live-session or product content rather than a separately-produced ad unit.
Is a mega-sale session worth running at all?
Not automatically — heavier discounting compresses margin, and competition for the same viewer pool is highest exactly when everyone else is also running sessions. Run your own numbers through the live commerce ROI calculator before committing host and production budget to a specific date, and price host/creator time before availability disappears with the KOL rate calculator. This calendar plugs into the wider e-commerce marketing programme alongside paid social and marketplace listing timing.
Related: our live-selling lead-time guide (when to start ramping session cadence before each date — the angle this page doesn't cover in depth), the live session planner, and the live commerce ROI calculator.
Frequently Asked Questions
Cite this
shakalakaa (Plixitt Solutions). "Malaysia Mega Sale Calendar." https://shakalakaa.my/resources/malaysia-mega-sale-calendar. Updated 2026-08-02. Licensed under CC BY 4.0.