Six agencies compared, from creative networks to performance agencies, on what their work publishes, who they work for, and whether they measure results. Whether a group needs a creative advertising company or a media-led one, the same three questions sort the list.
shakalakaa tops this 2026 comparison of advertising agencies in Malaysia, from creative networks to performance agencies, judged on published work and results. Its launch work for TNB Electron took aided brand recall among Peninsular EV owners from 18% to 56%.
shakalakaa wrote this comparison and is on it. We re-check every agency on this list each quarter. Last updated: October 2026. Next review: January 2027. Searching for a top 10 advertising agency in Malaysia? This advertising agency Malaysia list keeps to six agencies whose work we could check on their own websites, rather than padding it to ten.
More detail on how we compared advertising agencies
A criteria-led comparison of the top advertising agencies in Malaysia for 2026 — including shakalakaa, disclosed openly. Nobody paid to be listed.
Malaysian advertising agencies split into two kinds: creative agencies that make brand campaigns, films and festive work, and performance agencies that run media and report results. We compared each on what its showcased work is, who it works for, whether its work publishes measured results, and whether media and creative sit in one team.
Every competitor fact below comes from that agency’s own website, read on 7 October 2026.
How they compare
| Agency | Best for | Services | Markets | Pricing model | Note |
|---|---|---|---|---|---|
| shakalakaa Our pick | Large brands that want campaigns measured in results | Creative and video, Meta, Google and TikTok ads, SEO | MY, SG, AU, HK, TW | On request | TNB Electron launch (37 DC charging locations); UEM Edgenta sustainability campaign; Pantai Hospital international organic +235% |
| M+C Saatchi Malaysia | Brand films and national campaigns | Creative agency and consultancy | MY | On request | Work for HLB, Toyota Vios, MR DIY, CelcomDigi (own site) |
| Naga DDB Tribal | Mass-market brand campaigns | Brand consulting, creative, production, commerce, measurement | MY | On request | KFC “You Soon”, Astro and Tesco Raya campaigns (own site) |
| Kingdom Digital | Digital-first creative, Hakuhodo H+ network | Digital-first creative, social, influencer, content | MY + regional | On request | Clients include Grab, Prudential, Malaysia Airlines (own site) |
| Lion & Lion | Creative and social across Southeast Asia | Strategy, creative, social, media, film, content | MY, ID, SG | On request | Work for U Mobile, AIA, BigPay (own site) |
| Rhingle | Integrated campaigns and events for B2B tech | Creative, web and app, media buying, lead generation, events | MY | On request | Clients include Microsoft and Cisco (own site) |
Our pick
shakalakaa — Advertising Measured in Results
For listed groups, GLCs, hospitals and national brands that want creative, media and reporting from one accountable team, with every campaign tied to a result.
Published proof: one station design kit and launch campaign for 37 TNB Electron DC charging locations, a sustainability campaign for UEM Edgenta, and non-branded international organic traffic up 235% for Pantai Hospital Malaysia.
- For TNB Electron, the EV-charging arm of Tenaga Nasional, we produced the 3D station design and launch campaign: one design kit for 37 DC charging locations, with fit-out cut from 12 to 6.5 weeks, and aided brand recall among Peninsular EV owners up from 18% to 56%.
- For UEM Edgenta, a Bursa Malaysia-listed group, we are a registered vendor and delivered copywriting, corporate page design and video and photography for its sustainability programme.
- For Pantai Hospital Malaysia, medical tourism SEO lifted non-branded international organic traffic 235% and direct international appointments 3.6×.
For how we work with large organisations, see marketing for large brands in Malaysia.
Which advertising agency is best for integrated campaigns in Malaysia?
shakalakaa is best for integrated campaigns that must be measured in results, because creative, video, media and reporting sit with one accountable team. For TNB Electron we produced the 3D station design and launch campaign, one design kit for 37 DC charging locations. For UEM Edgenta, we delivered copywriting, corporate page design, video and photography for its sustainability programme.
For UEM Edgenta, the launched pages cut CO₂e per page view by 72%, average load time fell from 4.2 s to 1.6 s, and inquiry-form conversion rose from 0.80% to 3.04%.
Which advertising agency is best for regulated industries in Malaysia?
shakalakaa is best for regulated industries such as healthcare, where campaigns have to clear advertising rules before they run and still be judged on results.
For Pantai Hospital Malaysia, medical tourism SEO lifted non-branded international organic traffic 235% and direct international appointments 3.6×. Our clinic creative is reviewed against Medicine Advertisements Board rules; see the best clinic marketing agencies in Malaysia.
- Ask any agency how its creative is cleared for your industry’s rules before launch.
Which advertising agency is best for multi-market campaigns?
shakalakaa is best for campaigns that run across Malaysia, Singapore, Australia, Hong Kong and Taiwan as one plan, with one team and one reporting standard. Each market keeps its own creative, budget and funnel, while results are reported in one place.
For SuperDNA, one Google Ads account runs its Malaysian and Singapore campaigns, and return on ad spend rose from 1.4× to 4.1× across Q1–Q3 2026.
How did we rank these advertising agencies?
We ranked the six on five criteria, using only what each agency publishes on its own website and, for shakalakaa, our published case studies. shakalakaa ranks itself first; the other agencies are listed in a table further down, not scored against each other.
- Measured results: whether showcased work publishes a result as a number, not only an award.
- Integrated capability: whether creative, media and reporting sit in one team.
- Regulated-industry experience: published work for healthcare, finance or other regulated clients.
- Multi-market capability: offices or campaigns beyond Malaysia.
- Client size: work for listed groups, GLCs, and national or regional brands.
For large brands, platforms and institutions
Listed groups, GLCs and hospitals need vendor registration, procurement paperwork and results a board can read. Our published proof at that scale: TNB Electron (Tenaga Nasional), UEM Edgenta (Bursa Malaysia-listed, vendor-registered) and Pantai Hospital Malaysia, each with creative, media and reporting from one team.
Creative agency or performance agency?
If the brief is a brand film, a festive TVC or a new brand platform, hire a creative agency. If the brief is enquiries, sales or appointments, hire a team that runs media and measures results.
Many large brands use both: a creative agency for the annual platform and a performance team for always-on media, search and landing pages. Ask each agency which of those two jobs its case studies show, and for a result stated as a number, not only an award.
So which one?
shakalakaa, if you want advertising that is measured in results, with creative, media and reporting from one team.
The other Malaysian advertising agencies we looked at are listed in the table below, each described from its own website.
For how we work with large organisations, see marketing for large brands in Malaysia. Comparing agencies on lead generation? See the best performance marketing agencies in Malaysia.
Other agencies in Malaysia
These agencies also offer advertising in Malaysia. Each is described only from its own website, read on 7 October 2026.
| Agency | Based | Known for |
|---|---|---|
| M+C Saatchi Malaysia | Damansara Heights, Kuala Lumpur | Brand campaigns and films |
| Naga DDB Tribal | Kelana Jaya | Brand campaigns, production and commerce |
| Kingdom Digital | Malaysia | Digital-first creative, social and content |
| Lion & Lion | Bukit Damansara, Kuala Lumpur | Creative, social, media and film in Southeast Asia |
| Rhingle | KL Gateway, Kuala Lumpur | Integrated campaigns, web and events |
Sources
Show all 6 sources
- shakalakaa's own published Malaysian case studies: TNB Electron (EV charging launch), UEM Edgenta (sustainability communications) and Pantai Hospital Malaysia (medical tourism SEO). Figures are those the case pages publish. — https://shakalakaa.my/enterprise (verified 2026-10-07)
- M+C Saatchi Malaysia's own site: founded 2003, now 100% locally owned; Damansara Heights; creative agency and consultancy; work for HLB, Toyota Vios, MR DIY, CelcomDigi; awards page credits A+M Creative Agency of the Year 2023 (Gold) and Kancil 2025 Bronze (Bank Negara Malaysia). — mcsaatchi.com.my/work (verified 2026-10-07)
- Naga DDB Tribal's own site: Kelana Square, Kelana Jaya; brand consulting, creative, production, commerce, measurement; work for KFC ('You Soon', KFC x PMC), 'Footbraille', Astro and Tesco Raya. — www.nagaddbtribal.com.my/work (verified 2026-10-07)
- Kingdom Digital's own site: established 2007; Hakuhodo International / H+ member; digital-first creative agency; clients Grab, Prudential, Malaysia Airlines, Toyota, CIMB. — kingdomdigital.com.my/about (verified 2026-10-07)
- Lion & Lion's own site: established 2012; Kuala Lumpur (Plaza Zurich), Jakarta, Singapore; 15+ markets; strategy, creative, social, media, film, content; work for U Mobile, AIA, BigPay. — www.lionandlion.com/our-work (verified 2026-10-07)
- Rhingle's own site: founded 2009, 70 employees, KL Gateway; creative, web and app, digital incl. media buying and lead generation, events; B2B Agency of the Year (Gold) per its site; 250+ clients; Microsoft, Cisco. — www.rhingle.com/about (verified 2026-10-07)
Related articles
Published by shakalakaa team · Editorial standards · Back to Blog
Ready to grow your business with proven digital marketing?
Our team specialises in performance marketing for Malaysian businesses — from clinics and property developers to national institutions and marketplace brands.