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Automotive services Malaysia

7 Auto Spa: Growing a 22-Branch Auto-Detailing Chain with Google Ads and SEO in Malaysia

Google Search Ads and SEO for 7 Auto Spa Malaysia, a 22-branch auto-detailing chain with a Klang Valley focus: branch-level campaign structure, service-page SEO, WhatsApp lead handling and ranked-keyword expansion, measured in booked enquiries.

The client

7 Auto Spa is a Malaysian auto-detailing chain with 22 branches nationwide and a Klang Valley focus. Enquiries come in through a mix of Google Search, maps and WhatsApp. The programme was to grow booked enquiries without raising cost per paid lead, and to earn organic rankings on the terms a car owner types when they want their car detailed near them.

The problem

Before the programme the chain was logging about 45 inbound leads a month. Google Ads cost per paid lead sat at RM 84, organic sessions were around 2,100 a month, and only 8 keywords held a top-3 position in Google Search Console.

What we did

  • Google Search Ads, branch by branch. Campaigns structured by service and branch, with exact and phrase match, negative-keyword sculpting and service-specific landing pages so each click lands on the detailing package the searcher typed.
  • SEO for the service set. Service pages built for coating, polishing, paint protection film and interior detailing, with city and branch pages supporting the terms that carry local intent. On-page work paired with internal links from the service hub to each branch.
  • WhatsApp lead handling. Enquiries routed into a WhatsApp CRM with a shared inbox per branch, so the first reply is quick and the booking is logged against the ad or page it came from.
  • Measurement. Google Ads conversions and GA4 events tied back to the WhatsApp CRM record, so the four headline figures below reconcile across the three systems rather than coming from one source alone.

What we delivered

  • 22
    branches covered
    Nationwide chain with a Klang Valley focus; campaigns and local pages structured per branch.
  • 64
    top-3 ranked keywords
    Up from 8 at the start of the period; measured in Google Search Console across the auto-detailing service set.
  • 12
    months of continuous work
    January to December 2024.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (January–December 2024)

MetricBeforeAfter
Monthly inbound leads 45 198 (4.4×)
Cost per paid lead RM 84 RM 26.50 (−68.5%)
Top-3 ranked keywords 8 64
Organic sessions/month 2,100 14,800

Source: Google Ads, GA4, WhatsApp CRM. Jan–Dec 2024. Cost per paid lead is the client's Google Ads media cost divided by qualifying leads; it is not shakalakaa's fee, which we do not publish. Per-service figures were not supplied for publication and are a named gap.

What this means for your auto-detailing chain

Over the twelve months the chain went from about 45 to 198 inbound leads a month, with cost per paid lead down to RM 26.50 and 64 keywords in the top three. For a service bought locally, this is the ordinary result of branch-level ad structure and service-page SEO run together with disciplined lead handling.

What this says about shakalakaa: for multi-branch service businesses, the account\'s Google Ads, search marketing and SEO work as one programme. See the service-business marketing page for how the pieces fit.

Related at shakalakaa: See the service-business marketing programme or the pricing guide. Working with a large brand? See how we work with enterprise clients.

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