The client
7 Auto Spa is a Malaysian auto-detailing chain with 22 branches nationwide and a Klang Valley focus. Enquiries come in through a mix of Google Search, maps and WhatsApp.
The problem
Before the programme the chain was logging about 45 inbound leads a month.
What we did
Google Search Ads, branch by branch.
Campaigns structured by service and branch, with exact and phrase match, negative-keyword sculpting and service-specific landing pages so each click lands on the detailing package the searcher typed.
SEO for the service set.
Service pages built for coating, polishing, paint protection film and interior detailing, with city and branch pages supporting the terms that carry local intent. On-page work paired with internal links from the service hub to each branch.
WhatsApp lead handling.
Enquiries routed into a WhatsApp CRM with a shared inbox per branch, so the first reply is quick and the booking is logged against the ad or page it came from.
Measurement.
Google Ads conversions and GA4 events tied back to the WhatsApp CRM record, so the four headline figures below reconcile across the three systems rather than coming from one source alone.
What we delivered
branches covered
Nationwide chain with a Klang Valley focus; campaigns and local pages structured per branch.
top-3 ranked keywords
Up from 8 at the start of the period; measured in Google Search Console across the auto-detailing service set.
months of continuous work
January to December 2024.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
