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SuperDNA

SuperDNA: Google Ads for a Malaysian Genetic-Testing Brand, Return on Ad Spend from 1.4× to 4.1×

Google Search and Performance Max for SuperDNA, the Malaysian consumer genetic-testing brand operated by MyGenome Sdn Bhd — high-intent keyword control, negative filters and landing page conversion work, measured in paid revenue, return on ad spend and cost per paying customer across Q1–Q3 2026.

Last updated September 2026
Quick answer

shakalakaa raised Google Ads return on ad spend for SuperDNA, the Malaysian genetic-testing brand operated by MyGenome Sdn Bhd, from 1.4× to 4.1× across Q1–Q3 2026. High-intent keyword control and landing page work lifted paid conversion from 0.95% to 3.23% and absolute top impression share from 22% to 78%.

The client

SuperDNA is a Malaysian consumer genetic-testing brand, operated by MyGenome Sdn Bhd, selling DNA test kits online — including its Ultimate DNA, CancerDetect™ and SuperKids ranges.

The problem

Broad-match spend was going on informational and free-genealogy searches, the paid landing pages converted under 1% of visitors, and the account's ads rarely held the top of the page for the searches that matter.

What we did

What we delivered

2

Google campaign types

Search and Performance Max, with SKU-level target return on ad spend on the higher-margin kits.

15

headlines per ad group

Tailored ad copy for each test category and product line.

2

field checkout

The paid landing page checkout cut from five fields to two.

Deliverable counts, supplied by shakalakaa. Not performance metrics.

Results (Q1–Q3 2026 · Malaysian and Singapore campaigns, one Google Ads account)

Metric Before After
Return on ad spend (Google Ads) 1.4× 4.1×
Monthly paid search revenue RM 48,000 RM 187,200 (3.9×)
Cost per paying customer RM 410 RM 172 (−58%)
Paid landing page conversion rate 0.95% 3.23% (3.4×)
Absolute top impression share 22% 78%
Search click-through rate 2.1% 6.4%
Average keyword Quality Score 4.2 8.8

What this means for your genetic-testing brand

  • every RM 1 of Google spend went from returning RM 1.40 to RM 4.10,
  • paid search revenue grew from about RM 48,000 to RM 187,200 a month, and
  • each paying customer cost RM 172 instead of RM 410 — while the account's ads held the top of the page for 78% of eligible searches instead of 22%.

What this says about shakalakaa: we run Google Ads and search marketing for regulated health products as a revenue system — query control, bidding by product and landing page conversion together — and we report it in paid revenue and cost per customer.

Client results

Work we can show

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In depth

In depth

The supporting detail behind each section of this page, by topic. 4 topics

The client

We also run its SEO (see the SuperDNA SEO case study); this case covers the paid search account.

The problem

At the start of 2026 every RM 1 of Google spend returned RM 1.40, and each paying customer cost RM 410 in media.

What we did
  • Query control. Broad-match informational spend removed and low-intent free-genealogy searches blocked with negative keywords.
  • Bidding by product. SKU-specific target return on ad spend on the higher-margin kits, with bundles and family and paediatric packages as cross-sells.
  • Better conversion data. Enhanced Conversions matching first-party orders through GA4, and recent purchasers excluded from the ad pool for 30 days.
  • Timing and geography. Bid tiers by location and bids weighted to evening research hours.
  • Landing page conversion. Checkout cut from five fields to two, faster mobile pages under 1.8 seconds, and variant testing on the paid landing pages.
  • Ad relevance. Fifteen tailored headlines per ad group, plus structured sitelinks and consultation callouts.

Results (q1–q3 2026 · malaysian and Singapore campaigns, one Google ads account)
  • The account runs Malaysian and Singapore campaigns together and the figures are reported for the whole account, not split by country.
  • Sources: Google Ads Manager and GA4 e-commerce purchase events (return on ad spend); Google Ads cost reports matched to the client's CRM order logs (cost per paying customer); GA4 checkout funnel and Unbounce variant audits (conversion rate); Google Ads Auction Insights (impression share); Google Ads Keyword Diagnostics (Quality Score, click-through rate); HubSpot CRM closed deals and payment-gateway attributed sales (revenue:
  • online kit orders and tele-consultation bookings). Costs are the client's Google media cost, not shakalakaa's fee, which we do not publish.
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FAQ

Frequently asked questions

What did shakalakaa do for SuperDNA on Google Ads?

Ran its Google Search and Performance Max campaigns: negative-keyword and query control, SKU-level target return on ad spend, Enhanced Conversions, location and time-of-day bid tiers, and conversion work on the paid landing pages.

What were the results?

Across Q1–Q3 2026: return on ad spend from 1.4× to 4.1×, monthly paid search revenue from RM 48,000 to RM 187,200, cost per paying customer from RM 410 to RM 172, and landing page conversion from 0.95% to 3.23%.

Do these figures cover Malaysia only?

No. SuperDNA runs its Malaysian and Singapore campaigns in one Google Ads account, and these are whole-account figures, not split by country.

Is the RM 172 shakalakaa's fee?

No. It is the client's Google media cost per paying customer. shakalakaa does not publish its fees.

Let's talk

Let's start the convo.

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