VellGoood: Health Supplement E-commerce in Malaysia, Shopee Store GMV from RM 24,000 to RM 98,000 a Month

The range includes the Digex probiotic, Junior OptiFriends for children, and the Flexi and Screen Shield lines.

In month 1, the audit month, the store took about RM 24,000 a month at a 1.8× blended return on ad spend, with each new customer costing RM 54.

• Meta video at the top. Problem-and-benefit video for each product line, with hook tests on the digestive and skincare ranges.
• Collaborative Ads into Shopee. Meta's Collaborative Ads retargeted viewers with the store's catalogue inside the Shopee app, with purchases tracked in-app, and lookalikes seeded from the store's top repeat buyers.
• Shopee Search and Discovery. High-intent brand and ingredient bidding, daily Discovery placement bids, and negative keywords that blocked irrelevant ingredient searches.
• Basket building. A three-box Digex bundle as the main acquisition offer, add-on deals pairing Digex with skincare, and Flexi and Screen Shield offered at checkout.
• Retention. Store voucher ladders and replenishment bundles, with 30-day replenishment orders for Junior OptiFriends.

• Month 1 is the audit month, not a period before the engagement. Malaysia store only. Sources: Meta Ads Manager and Collaborative Ads reporting (return on ad spend, acquisition cost); Shopee Seller Centre (GMV, attach rate).
• Return on ad spend and acquisition cost are blended across Meta and Shopee Ads. Costs are the client's media cost, not shakalakaa's fee, which we do not publish.

The change was bringing buyers in from Meta and landing them inside the Shopee app, rather than competing only for shoppers already searching there.

What this says about shakalakaa: we run Meta Ads and marketplace ads as one performance funnel for e-commerce brands, and we judge it on store revenue and acquisition cost.

Health and skincare brands planning the same funnel can read our beauty and wellness brand marketing page.