The client
VellGoood is a Malaysian health and skincare brand from Natural Options, selling through its Shopee store.
The problem
The store relied on shoppers who were already on Shopee: there was no customer acquisition from outside the platform, broad Shopee keywords were wasting spend, and single-sachet orders kept cart values low.
What we did
Meta video at the top.
Problem-and-benefit video for each product line, with hook tests on the digestive and skincare ranges.
Collaborative Ads into Shopee.
Meta's Collaborative Ads retargeted viewers with the store's catalogue inside the Shopee app, with purchases tracked in-app, and lookalikes seeded from the store's top repeat buyers.
Shopee Search and Discovery.
High-intent brand and ingredient bidding, daily Discovery placement bids, and negative keywords that blocked irrelevant ingredient searches.
Basket building.
A three-box Digex bundle as the main acquisition offer, add-on deals pairing Digex with skincare, and Flexi and Screen Shield offered at checkout.
Retention.
Store voucher ladders and replenishment bundles, with 30-day replenishment orders for Junior OptiFriends.
What we delivered
funnel stages
Meta video, Collaborative Ads retargeting into Shopee, Shopee Search and Discovery, and store voucher retention.
ad platforms run as one funnel
Meta Ads and Shopee Ads, with in-app purchases tracked back to Meta.
product lines
Digex probiotic, Junior OptiFriends, and Flexi and Screen Shield.
Deliverable counts, supplied by shakalakaa. Not performance metrics.
