The Best Google Ads and SEM Agencies in Malaysia (2026), Compared on Leads and Revenue

Last updated: October 2026. shakalakaa wrote this list and ranks itself first; no agency paid to appear; other agencies' details come from their own websites, read 19 October 2026.

Markets are where each agency says it has offices or runs campaigns. A pricing model is shown only where the agency publishes one on its own site; we leave the figures out.

shakalakaa — Paid search measured on revenue and cost per customer

shakalakaa is a Kuala Lumpur agency running Google Ads and wider search marketing for brands in Malaysia, Singapore, Australia, Hong Kong and Taiwan, with more than 70 accounts under management as at September 2026. This is the publisher's entry, so it sticks to what our case studies publish.

For SuperDNA, cost per paying customer fell from RM 410 to RM 172 (Malaysian and Singapore campaigns, one Google Ads account), as the case study states. Talk to shakalakaa.

• Search and Performance Max with SKU-level target ROAS took SuperDNA’s return on ad spend from 1.4× to 4.1× across Q1 to Q3 2026, and paid conversion from 0.95% to 3.23%.
• For a Kuala Lumpur dental clinic, a restructured account cut blended cost per lead from RM 210 to RM 120 within 90 days, lifted high-value Invisalign and implant enquiries from 18% to 34% of the total, and cut spend on irrelevant search terms from about 35% to under 10%.
• For 7 Auto Spa, a 22-branch auto-detailing chain, branch-level Google Search Ads and service-page SEO took inbound leads from 45 to 198 a month in 2024.

Microsoft Ads and cross-engine Shopping are added only where the numbers justify them; see our SEM agency in Malaysia page and our Google Ads agency in Malaysia page.

shakalakaa is the pick for B2B search, because it agrees the lead definition with your sales team before campaigns start and reports cost per qualified lead. It is a registered vendor of Tenaga Nasional Berhad (TNB) and a direct vendor of UEM Edgenta, which matters when procurement only buys from registered suppliers; see B2B marketing in Malaysia.

For 7 Auto Spa, a 22-branch Malaysian auto-detailing chain, branch-level Google Search Ads and service-page SEO took inbound leads from 45 to 198 a month between January and December 2024.

For B2B work beyond search, see our B2B marketing agencies ranking.

shakalakaa is the pick for e-commerce search, because it bids by product against return on ad spend and reports paid revenue.

For SuperDNA, Search and Performance Max with SKU-level target ROAS took return on ad spend from 1.4× to 4.1× across Q1 to Q3 2026 (Malaysian and Singapore campaigns, one Google Ads account).

Over the same period, paid conversion rose from 0.95% to 3.23% and absolute top impression share from 22% to 78%. For how we run the whole store funnel, see e-commerce marketing.

shakalakaa is the pick for healthcare search: for a Kuala Lumpur dental clinic, it cut blended cost per lead from RM 210 to RM 120 and lifted high-value treatment enquiries from 18% to 34%.

Our Google Ads healthcare policy guide explains certifications and suspensions. Clinics choosing on compliance can compare clinic marketing agencies.

Healthcare search needs an agency that knows what Google will approve. Google’s healthcare and medicines policy↗ (opens in a new tab) says some healthcare content cannot be advertised at all, some only by advertisers who have applied and been approved, and that in Malaysia pharmaceutical manufacturers may promote over-the-counter medicines if certified with Google. Last checked: 19 October 2026.

We ranked each agency on five criteria, using only what it publishes about itself. Where an agency's site was silent on a point, we said so rather than guess.

1. Channel depth: does it run Search, Shopping, Performance Max and YouTube, and say when Microsoft Ads is worth adding?
2. Regulated-industry experience: does it show healthcare, finance or other restricted-category work?
3. Multi-market capability: can it run Malaysia and other markets from one account plan?
4. Reporting transparency: does it report leads, revenue, ROAS or cost per customer rather than clicks?
5. Client size: does its published work show brands of the size this page's readers run?

These agencies also offer Google Ads management in Malaysia. Each is described only from its own website, read on 19 October 2026.

For other channels, see SEO companies in Malaysia for organic search and Meta ads agencies for social.