We work as a branding agency Singapore marketing directors and heads of brand bring in when the identity has to carry a multi-location group, a regional brand entering Singapore, or a business that has outgrown the logo it launched with. The brief is rarely "make it look better". It is usually that the brand looks different in every outlet, every agency's campaign and every social channel, and nobody can say which version is correct.
The work covers brand strategy, visual identity, tone of voice and the design system that ad creative, the website and print collateral are built from. As a brand agency Singapore teams can hand day-to-day use to, we finish with guidelines and templates your own team and your other agencies can apply without coming back to us for every banner.
Corporate branding Singapore buyers commission for a group or a regional rollout has a different test from a single-shop refresh: the identity must work across many sites, many people applying it and several channels at once. That is the standard we design to.
What's included
- Brand strategy. Positioning, audience and the few things the brand must always say, agreed with the people who sign it off before any design starts.
- Visual identity. Logo system, colour, typography and imagery rules, built for screens first and checked in print.
- Design system for campaigns. Ad, social and landing-page templates, so paid media and content teams produce on-brand work at volume.
- Collateral. Brochures, signage, packaging and corporate stationery for every outlet or site, with print specifications.
- Guidelines and handover. A usable brand book and source files owned by your company, not locked in our drive.
How we run it
- Audit before design. We collect how the brand currently appears across outlets, channels and suppliers, so the new system fixes the real inconsistencies.
- One approval path. Strategy and identity are signed off by the named decision-makers, typically the marketing director and the managing director, before rollout files are produced.
- Built for the campaigns that follow. Because we also run paid media, the identity is tested on real ad formats, not only on a presentation board.
- Rollout by site. For groups and chains, the rollout is sequenced outlet by outlet with a checklist, so signage, menus or brochures are not left on the old brand.
We have not yet published a Singapore branding case study. Our published Singapore work is in performance marketing, SEO and social media; the large-brand Singapore page lists those engagements.
Choosing a creative agency in Singapore for a rebrand
A creative agency Singapore groups shortlist for a rebrand should be judged on what happens after launch, not on the first presentation. Three questions separate the two.
First, who applies the identity day to day? If the answer is "your team and your other agencies", the deliverable must include templates and a brand book written for them. Second, does the agency see the brand in use? An identity designed alongside the campaigns it will run in is tested on real formats before anyone commits to signage. Third, who owns the files? Source files, fonts licensing notes and the brand book should sit with your company.
For the campaign side of the same brand, see social media marketing in Singapore, content marketing in Singapore and performance marketing in Singapore. Website builds that carry the new identity are on web design and development in Singapore.