Telegram Ads in Malaysia, run and tracked to leads.
Last updated: October 2026
shakalakaa is a Kuala Lumpur performance marketing agency that plans, launches and manages Telegram Ads for Malaysian businesses: sponsored messages on Telegram's own ad platform and paid posts in Telegram channels, each tracked from the ad to the lead or sale.
It suits brands whose buyers already read Telegram channels, such as fintech, consumer tech, travel and e-commerce.
Trusted by Malaysian GLCs, listed groups and platforms
What Telegram Ads are
There are two ways to advertise on Telegram.
The first is Telegram's own ad platform, which places sponsored messages in public channels with 1,000 or more subscribers. Each sponsored message is up to 160 characters of text with one button, and its links must lead to a Telegram channel or bot, not an outside website.
What our Telegram marketing in Malaysia covers
Channel and audience research
Which channels your buyers actually read, checked for recent posts and real view counts before any money goes in.
Ad and post copy
Sponsored messages written inside Telegram's 160-character limit and its ad guidelines, plus longer posts for channels sold directly.
Where the click lands
A bot, a channel or a Mini App built for the campaign. See Telegram bot and Mini App development.
Tracking to the lead or sale
Bot start, shared phone number or form, then the lead record in your CRM, with the lead backend built where you need one.
How a Telegram Ads campaign runs
Brief and offer
Who the buyer is, what the offer is, and what counts as a qualified lead or sale.
Channel shortlist
Channels your buyers read, checked for activity and fit, for the platform and for direct buys.
Creatives and review
Copy in the channel's language, then Telegram's own review on the official platform.
Launch
Ads go live with a budget per ad, so each channel set can be judged on its own.
Measure in the bot and CRM
Views, bot starts and joins from Telegram, then leads and sales from the bot and your CRM.
Scale or stop
Channels that bring buyers get more budget; channels that only bring views are dropped.
Telegram Ads vs Meta and Google
Telegram Ads rarely replace Meta Ads or spend on Google Ads. They add reach where buyers already read channels.
| Where the ad shows | Public Telegram channels with 1,000+ subscribers, or a channel you buy from directly | Facebook, Instagram, Messenger and partner apps | Google Search, YouTube, Display and Maps |
| Targeting basis | The channels you choose; Telegram says it does not use private chats or contact lists | People's interests, behaviour and your own customer lists | What people search for, plus audiences |
| Formats | Text up to 160 characters with one button (platform); full posts (direct buys) | Images, video, carousels, lead forms | Text ads, video, shopping and display |
| Best for | Reaching readers of specific channels and sending them into a bot or channel | Demand creation and retargeting at scale | Catching people who are already searching |
Rules that apply
Who this is for
As a telegram ads agency in Malaysia, we work with businesses that sell to audiences already active on Telegram: financial education, fintech apps, consumer tech, travel deals and e-commerce promotions. Telegram Ads rarely replace Meta or Google; they add reach where buyers already read channels.
When a brand asks a telegram marketing agency about Telegram advertising, the first question is usually the telegram ads cost.
- On the platform, the telegram ads price is the price per thousand views the advertiser sets, plus the budget for each ad; posts bought directly are priced by each channel owner. Your media budget stays yours, and we quote our own work after the brief.
Telegram ads Malaysia, in depth
The supporting detail behind each section of this page, by topic. 2 topics
What Telegram Ads are
The second is buying a post directly from a channel's owner. Brands that buy telegram ads this way get longer posts and images, on terms agreed with each channel.
Both routes are telegram channel ads; the difference is who sells the placement and how much control you have over the format.
- On the official telegram ads platform, the advertiser picks the channels by their links, sets a price per thousand views and a budget for each ad, and every ad is checked by Telegram's team before it runs (Telegram Ad Platform guide, read 31 October 2026).
Who this is for
Telegram promotion works best with somewhere useful to land, so most campaigns pair the ads with a bot or channel (our Telegram for business guide explains each).
If you also want telegram influencer marketing, we can buy posts from channel owners alongside the platform ads and track both the same way.
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Frequently asked questions
What are Telegram Ads?
Telegram Ads are sponsored messages that Telegram shows in public channels with 1,000 or more subscribers, bought on Telegram's own ad platform. Each is up to 160 characters with one button linking to a Telegram channel or bot. Brands can also buy posts directly from channel owners.
Where do Telegram Ads appear?
On the official platform, inside public one-to-many channels with 1,000+ subscribers that the advertiser picks by link. Posts bought directly appear in the channel that sold them, as an ordinary channel post.
How are Telegram Ads paid for, and is there a minimum?
On Telegram's ad platform you top up an account balance and set a budget and a price per thousand views for each ad.
Telegram's main ad page says ads are paid in cryptocurrency, and its platform guide states a minimum price per thousand views of 0.1 Toncoin; it states no minimum account deposit (both read 31 October 2026).
- Direct channel posts are priced by each channel owner.
Can you track Telegram Ads to sales?
Yes, when the ad lands in a bot or a page we can measure. Telegram reports views, joins and bot starts; the bot then records the shared phone number or form, and the lead or sale is matched in your CRM.
Telegram Ads or paid posts in channels: which first?
It depends on the channels your buyers read. Platform ads give control, review and clean reporting across many channels; a direct post gives a longer format in one channel. We usually test both on a short channel list and keep what brings leads.
Do you also build the bot the ad sends people to?
Yes. The same team builds the bot, Mini App or lead backend the ad lands in. See Telegram bot and Mini App development.