Most published "Singapore marketing cost" content states a specific retainer number with no visible sourcing. We publish a figure only once we have enough managed accounts behind it — the same minimum-sample-size discipline gating every benchmark on this site, including our Hong Kong figures. For Singapore, that currently covers ad-cost metrics by vertical, not yet agency service retainers.
Ad-cost bands we publish for Singapore
These are first-party figures from managed Singapore accounts (data/benchmarks.json). Ad spend itself is separate from any agency management fee.
| Vertical / channel | Band (SGD) |
|---|---|
| Dental — Google CPC | SGD 8–25 (high end: implant/Invisalign) |
| Dental — cost per lead | SGD 80–250 |
| Aesthetic clinic — Meta CPL | SGD 25–80 |
| Aesthetic clinic — cost per booked consultation | SGD 120–350 |
| Interior design — Meta CPL | SGD 30–90 |
| General SME — Meta CPM | SGD 8–22 |
No cross-industry Google CPC figure is published for Singapore yet — see our Google Ads cost Singapore page for the dental-only figure in full, or ad benchmarks for every band we publish across every market.
Agency retainer fees — what we can't yet publish, honestly
We don't have enough managed Singapore accounts to publish a reliable SGD retainer range the way we do for Malaysia. Directionally, Singapore's overall cost base for professional services and skilled talent runs higher — so treat the Malaysia ranges as a rough floor, not a Singapore estimate — but we'd rather say that plainly than present a Malaysia number with a vague "and Singapore costs a bit more" caveat that implies more precision than we actually have. See what a digital marketing agency costs in Singapore for the fuller version of this same honesty.
Fee structures are the same across both markets
Singapore agencies use the same two models common in Malaysia: a flat monthly retainer, or a percentage of ad spend (commonly 15–20%). The tradeoff is identical: a percentage model scales the agency's fee with your spend, worth being aware of specifically when a budget increase is recommended.
Estimate your own range
Use the Google Ads Cost Calculator (Singapore) against the dental band above, or see our Google Ads Singapore and Meta Ads Singapore service pages for the full scope of what each retainer buys.