Search, product and acquisition together
SEO, apps and paid acquisition planned as one programme rather than three vendors.
Custom Software Development for Australia.
Service · Custom Software (Australia)
Bespoke internal tools, dashboards, workflow systems and integration builds — for Australian operations leads at multi-site or mid-market businesses, delivered from the Martin Place office.
Quick answer
Custom software development australia with shakalakaa scopes bespoke internal tools, workflow systems, dashboards and integration builds — for Australian operations leads at multi-site or mid-market businesses, not for startup founders shopping for a dev shop by the hour. Software development sydney engagements are in-person at scoping and quarterly checkpoints from our Martin Place office; Melbourne and cross-city projects run remote-first with periodic travel booked in. Every custom software development australia build is architected around the operator's own process, delivered end-to-end by one team, and operated post-launch rather than handed off cold.
Published by shakalakaa. Buyer: Australian operations lead, founder or GM commissioning a build. Not consumer-facing.
Australian platforms and groups we work with
Working with a national brand, platform or listed company in Australia
Australian platforms and national brands need search, product and acquisition work run by one team, with Australian privacy and spam rules built in.
Privacy Act and Spam Act built in
Lead capture and email follow-up designed around Australian privacy and spam obligations.
A named lead from Sydney
One accountable lead, operating from 60 Martin Place, Sydney.
Several brands, one team
Separate plans per brand or product line, coordinated by one team.
How we work with large organisations in Australia
Related pages
How we work with large organisations in Australia
What a custom software development australia engagement covers
A custom software development australia engagement is scoped around problems that a stock SaaS product cannot solve for the operator. Common shapes: an internal tool that unifies a workflow currently split across five disconnected apps; a dashboard that pulls together operating metrics no vendor packages together; a bespoke web application where the business logic is proprietary; an integration middleware layer that lets an existing CRM speak to an existing ERP without a per-transaction human step.
Discovery scopes the actual problem before an architecture is proposed; architecture is documented before code is written; the build is delivered by one team; and the system continues to be operated post-launch rather than handed off. This is the operator shape a bespoke software development australia engagement is built for, not a startup founder shopping for a dev shop by the hour.
Mobile apps are in scope when the system has to live on a phone. We build native iOS and Android apps in Swift and Kotlin, together with the back end they depend on, the store listings and release management, and keep operating them after launch. The Ofload carrier app is one example: a native rebuild with proof of delivery, fast driver payment and a four-step sign-up.
Software development sydney and Melbourne — one team, two working rhythms
A software development sydney engagement is in-person from our Martin Place office for scoping, architecture reviews and quarterly checkpoints; day-to-day build work runs remote against the scoped brief. Custom software development sydney and custom software development melbourne engagements share the same team, same architecture discipline, same code standards — the working rhythm differs.
Melbourne engagements are remote-first with periodic Melbourne travel booked into the scope.
Brisbane, Perth and Adelaide builds are handled the same way — remote-first with scoped travel — under the same accountable team. Cross-city projects (a Sydney workflow that Melbourne uses) are scoped as one project rather than parallel builds. As a software development company australia our operating model is one AU team, not a network of city outposts.
Most Australian buyers search for a software development company sydney or a software development company in melbourne first, because they expect to meet the team.
We are a software development company sydney operators can meet at Martin Place, and Melbourne clients are run by the same team — a software development company in melbourne engagement follows the same scoping, weekly demos and handover as a Sydney one.
Buyers looking for software development perth or software development brisbane get the same delivery remotely: we do not have a Perth or Brisbane office, and we say so rather than implying one.
A software development perth project is scoped on a call, built in fortnightly releases you can click through, and handed over with documentation; the same applies to software development brisbane builds, with on-site workshops arranged when the project needs them.
CRM integration, not CRM as a product
shakalakaa integrates with your CRM; we do not sell one. HubSpot, Salesforce, Pipedrive, monday.com, Zoho — common integration targets on Australian builds. Where a build genuinely needs a bespoke pipeline (a regulated vertical where SaaS CRM cannot store the data, a workflow that no CRM models cleanly), we scope that too.
But a client whose real need is a CRM buys a CRM. This is the same discipline our Malaysia sibling Custom Software Development Malaysia runs — capability language on integration is licensed; a CRM product line is not.
AHPRA, ACL and TGA on regulated-vertical builds
For dental, aesthetic, healthcare-adjacent or therapeutic-goods operators, the software surface operates inside the same rules that govern the marketing surface. AHPRA advertising rules apply to any patient-facing communication surface (booking flows, follow-up sequences, review requests). ACL applies to outcome or feature claims in any UI copy.
More detail on what a custom software development australia engagement covers
TGA advertising terms apply on top for therapeutic-goods operators. Compliance review is scoped into the build, not added as a post-launch audit. This is the same discipline our AU marketing side runs — see Dental Marketing Sydney and Social Media Agency Sydney for the marketing-side framing.
Proof — the Plixitt LMS build
Plixitt LMS is the lead-management system shakalakaa specified, designed, built and runs for its own enquiries. It is not a client product line and is not pitched or priced to clients.
What it does: it receives WhatsApp enquiries from Meta lead ads, the website, landing pages and direct messages and records the source of each; moves every lead through a nine-stage pipeline, from new to converted or dropped, with a recorded reason for every drop; hands conversations between an AI agent and human staff; books, reschedules and cancels consultations against a live calendar; generates quotes and documents and sends them on WhatsApp; transcribes voice notes; tracks the 24-hour WhatsApp messaging window and failed messages; and reports response times, drop reasons and service demand.
It is also connected to Claude through an MCP server exposing 38 tools, so the team can query and act on the pipeline in plain language. For a custom software development australia engagement this matters: it is a system shakalakaa built and still operates, not a project handed off at launch.
What custom software development australia is not — capability boundaries
shakalakaa builds custom software. It does not sell CRM, ERP, POS, HRMS or lead-management software as product lines. It does not perform IT consultancy, systems integration as a sold line, or dashboards/BI as a standalone product.
Public relations, LinkedIn advertising, programmatic/DSP/OOH media buying, and market research are also closed capabilities — a custom software development australia engagement stays inside the build boundary and does not drift into any of those. Where a scope conversation surfaces a need outside this boundary, we say so and route the client to a specialist rather than absorbing the work.
Related shakalakaa services in Australia
Related: AI Agency Australia (AI agents and automation on top of the system), Social Media Agency Sydney, Performance Marketing Sydney, Web Design & Development Sydney, Video Production Sydney & Melbourne. Malaysia sibling: Custom Software Development Malaysia.
Work we can show
Ofload
Freight platform · Australia
SEO
App development
4.4×enterprise shipper leads · Jan–Dec 2025
240+ freight-corridor pages, technical SEO, native Swift and Kotlin carrier apps and store optimisation.
Read case study
Nomad Coffee Group
Specialty coffee · Australia
Shopify Plus
B2B portal
SEO
3.4×wholesale portal orders · Jan–Aug 2026
One Shopify Plus architecture, a self-serve wholesale portal for 700+ cafés, NetSuite middleware and national SEO.
Read case studyFrequently Asked Questions
Do you work with businesses in Perth and Brisbane?
Yes. For software development perth and software development brisbane clients the build runs remotely from the same team software development company sydney and software development company in melbourne clients work with — scoping calls, fortnightly releases and a documented handover — with on-site workshops arranged when a project needs them. We do not have Perth or Brisbane offices.
What does custom software development in Australia usually cover?
Bespoke internal tools, dashboards, workflow-orchestration systems, integration middleware between SaaS platforms, and web application builds that a stock product cannot handle. Scoped against the operator's own process, not a template.
How does software development sydney differ from Melbourne?
Same build discipline, different working rhythm. Sydney in-person at scoping/quarterly checkpoints; Melbourne remote-first with periodic travel; cross-city scoped as one project.
Do you build CRM systems or integrate with existing ones?
We integrate. HubSpot, Salesforce, Pipedrive, monday.com, Zoho — common CRM integration targets. We do not sell CRM as a product line.
What about AHPRA, ACL and TGA compliance?
Compliance review scoped into the build, not added post-launch. AHPRA on patient-facing surfaces, ACL on outcome/feature claims, TGA on therapeutic-goods surfaces.
What is the Plixitt LMS build proof of?
Proof shakalakaa can ship a full software system end-to-end and continue to operate it past launch. It is capability evidence, not a client product line.
More questions (1)
Do you do mobile app development Australia-wide?
Yes. We build native iOS and Android apps as well as web applications, from specification through store release and updates. For a freight platform we built the native carrier apps its drivers use — see the case study.