Ofload
Case study 
Nomad Coffee Group
Case study Search, product and acquisition together
SEO, apps and paid acquisition planned as one programme rather than three vendors.
Sydney, Australia
Performance Marketing for Sydney Businesses
Google Ads, Meta Ads, landing pages and tracking run as one accountable system — from our real Martin Place office, budgeted in AUD.
Levels 1, 2 & 3, 60 Martin Place, Sydney NSW 2000
Quick answer
shakalakaa is a performance marketing agency in Sydney with a real office at 60 Martin Place, running Google Ads, Meta Ads, landing pages and tracking as one accountable AUD-native system, with AHPRA/TGA compliance built in for clinic brands and a team that also covers Malaysia, Singapore and Taiwan.
Australian platforms and groups we work with
Working with a national brand, platform or listed company in Australia
Australian platforms and national brands need search, product and acquisition work run by one team, with Australian privacy and spam rules built in.
Privacy Act and Spam Act built in
Lead capture and email follow-up designed around Australian privacy and spam obligations.
A named lead from Sydney
One accountable lead, operating from 60 Martin Place, Sydney.
Several brands, one team
Separate plans per brand or product line, coordinated by one team.
How we work with large organisations in Australia
Related pages
How we work with large organisations in Australia
What's included
A national "Australia" campaign and a Sydney-specific one are not the same brief.
Sydney's own competitive density, business-district geography and clinic-heavy commercial mix (aesthetic and dental brands cluster in the Eastern Suburbs and North Shore) mean a Sydney account benefits from local specificity — real district names in ad copy, landing pages that read as Sydney-built rather than nationally generic, and a team that can actually visit if a client wants a meeting.
- Google Ads and Meta Ads under one strategy, budget allocated by what's actually producing qualified leads, reviewed on an ongoing basis.
- Landing pages built for Sydney intent — district-aware copy for CBD, North Sydney, Parramatta and Eastern Suburbs audiences, not one generic national page.
- AHPRA/TGA-aware compliance for aesthetic and dental clinic clients, alongside the general Australian Consumer Law review every account gets.
- AUD-native reporting. Cost per lead, not impressions or reach, is the number every report leads with.
Australia benchmarks (AUD)
| Metric | Typical range |
|---|---|
| Google Search CPC (cross-industry) | AUD 2–4 |
| Meta CPC | AUD ~1.47 |
| Meta CPM | AUD 9.63–21.73 |
National AU figures, curated from published third-party sources (https://www.rockingweb.com.au/google-ads-benchmarks-by-industry-2025/ (cross-referenced against https://www.wordstream.com/blog/2026-google-ads-benchmarks)), not Sydney-specific — we don't yet manage a large enough Sydney account sample to publish a city-level figure. Full data in our AU ad benchmarks.
How This Runs — the Signal Framework
Every Sydney account runs our Signal Framework: audit the exposure, rebuild the creative, track the real conversion event, report the benchmark — the same discipline behind every market we run, not a Sydney-specific process invented for this page.
AHPRA/TGA — The Regulatory Layer Most Sydney Clinic Ads Miss
Sydney's clinic-heavy commercial mix means a meaningful share of performance marketing accounts here are aesthetic or dental brands — and their ad claims sit under AHPRA's National Law s133 and TGA therapeutic-goods advertising rules on top of the general Australian Consumer Law standard every business faces. Guaranteed-outcome language, unsubstantiated before/after claims and misused practitioner titles are common, avoidable ways a Sydney clinic ad becomes a compliance problem rather than just an underperforming one. We run every clinic client's claims through this layer before launch — self-check your own copy for free with our AHPRA Ad Checker.
Beyond the ad itself, any email, SMS or WhatsApp follow-up a Sydney lead-gen campaign sends separately sits under the Spam Act 2003 (sender identification, valid contact details, a working unsubscribe) and Privacy Act 1988's APP 7 (consent for direct marketing) — a distinct compliance layer from AHPRA/TGA that applies to every Sydney account, clinic or not. Self-check your own follow-up message for free with our Privacy Act & Spam Act Checker.
More detail on what's included
How larger Australian brands brief us
Larger Australian teams rarely buy one city. A national brand or platform usually briefs a multi-state programme: separate campaigns and budgets for NSW, Victoria and Queensland, one set of creative adapted per state, and a single AUD report that shows cost per qualified lead by state and channel, so a weak market is visible rather than averaged away. Sydney is often the first state live because the account team sits here.
The brief we ask for is short: the outcome that counts as a lead or a sale, the states and products in scope, who signs off ads and landing pages, and where leads go after the form. Follow-up messages are checked against the Spam Act and the Privacy Act before launch; the free Privacy and Spam Act checker runs the same checks. Procurement detail for platform and multi-brand companies is on our large-brand page for Australia.
How We Compare to Sydney's Established Agencies
Sydney has more marketing agencies per square kilometre than almost anywhere else in the country, and most of the well-known ones — long-tenured full-service and PPC/SEO specialist shops built for a domestic Australian client — are genuinely strong at that brief. We're not trying to out-local a decade-old Sydney independent.
Our case is narrower and specific: one team running Google Ads, Meta Ads and lead-gen for Sydney businesses that also sell into or want to expand across Malaysia, Singapore and Taiwan, from a real Martin Place office rather than a Sydney address on a footer. If your market is strictly domestic, weigh a longer-established local shop's Sydney-only case studies against our cross-border reach. Full criteria-led breakdown, named agencies included, in our Sydney agency comparison.
Parent programme: this page is Sydney-specific — for the full national Australia scope (all channels, all states, ACL compliance in depth), see the Australia performance marketing programme. See it too for our other Australian services: SEO, SEO Sydney, Google Ads, Meta Ads, Local SEO and Sydney web design.
Other markets: our Malaysia, Singapore, Hong Kong and Taiwan performance marketing programmes, and the Australia practice overview.
From the blog: our honest comparison of Sydney performance marketing agencies (including where we fit and where we don't).
Need performance marketing that performs in Sydney?
Book a free strategy callCampaign Results.
Real Results
B2B SEO, app store optimisation and conversion · AU · January–December 2025
Organic adviser sessions a month: 24,000 → 74,000 (3.1×, Q4 2025 peak)
Google top-three positions, commercial terms: 18 → 88+
Search impression share: — → +124%
Conversion definition: Sources: Google Search Console and GA4 Enterprise (sessions, impression share), Google Search Console and Ahrefs Rank Tracker for Australia (rankings), Apple App Store Connect and Google Play Console (installs, listing conversion), and GA4 conversion analytics with North's adviser sales and onboarding CRM (leads, cost per lead, qualification). Cost per lead is the client's media cost divided by qualified leads; it is not shakalakaa's fee, which we do not publish.
North (AMP)
Technical SEO and native carrier apps · AU · January–December 2025
Organic clicks a month: 19,200 → 88,400 (4.6×, Q4 2025 run-rate)
Google top-three positions, commercial freight terms: 16 → 148
Page-one terms (top 10): 82 → 490
Conversion definition: Sources: Google Search Console (clicks, click-through rate), Google Search Console and Ahrefs position tracking (rankings), Apple App Store Connect and Google Play Console (installs, listing conversion, ratings), Ofload's carrier CRM and App Store paid performance analytics (cost per driver), and GA4 enterprise lead events with Ofload's HubSpot CRM (shipper leads, quote form, contracts). Cost per driver is the client's media cost divided by verified onboarded drivers; it is not shakalakaa's fee, which we do not publish.
Ofload
Shopify Plus B2B wholesale portal and SEO · AU · January–August 2026
Wholesale portal orders a month: AUD 145,000 → AUD 495,000 (3.4×)
Organic visits a month (Australia and New Zealand): 18,400 → 70,800 (+285%)
Keywords in Google's top three: — → 180+
Conversion definition: Sources: Shopify Plus B2B analytics and NetSuite ERP order logs (wholesale orders, order processing), Google Search Console for Australia and New Zealand and GA4 (visits, clicks), Ahrefs and Google Search Console (rankings, snippets), Google PageSpeed Insights and the Chrome User Experience Report (speed), Recharge and Shopify Plus subscription analytics (subscribers, churn), and NetSuite event telemetry with Shopify Plus API logs (inventory and pick rate).
Nomad Coffee Group
Cite this
shakalakaa (Plixitt Solutions). “Performance Marketing Agency Sydney.”
https://shakalakaa.my/services/performance-marketing-sydney · Updated 2026-10-08
Licensed under CC BY 4.0.
Frequently Asked Questions
Do you have a real team in Sydney, or is this run out of Malaysia?
We have a real Sydney office at Levels 1, 2 & 3, 60 Martin Place, Sydney NSW 2000 — this is not a Malaysia-run account with a Sydney address on a footer. We're honest about being newer to the domestic Sydney agency scene than decade-old local independents; our edge is a team that also covers Malaysia, Singapore and Taiwan, useful if your brand has or wants reach into Asia.
What's the difference between this page and your Australia performance marketing page?
Our Australia page covers the full national programme and ACL compliance across every Australian market. This page is Sydney-specific — named business districts, our actual Martin Place office, and (for clinic brands) the AHPRA/TGA regulatory layer that sits alongside general ACL claims. They're a parent and child page, not two versions of the same content.
Do you handle AHPRA/TGA compliance for Sydney clinic brands?
Yes — for aesthetic and dental clinic clients specifically, ad copy and claims are checked against AHPRA's National Law s133 and TGA advertising rules for therapeutic goods, alongside the general Australian Consumer Law review every account gets. Our free AHPRA Ad Checker tool covers the same rule set if you want to self-check before talking to us.
What are typical Sydney ad costs?
Google Search CPC in Australia runs roughly AUD 2–4 cross-industry (higher in contested verticals like legal and dental), and Meta CPM runs roughly AUD 9.63–21.73 depending on category. These are national published-source figures, not Sydney-specific data — we don't have a large enough Sydney account sample yet to publish a city-specific figure, and we won't invent one.
Which parts of Sydney do you serve?
Our office is in the CBD at Martin Place, and we run campaigns for businesses across greater Sydney — North Sydney, Parramatta and the Eastern Suburbs included — since performance marketing doesn't require a client to be within walking distance of the office.
What performance marketing services do you offer in Sydney?
Google Ads and Meta Ads under one strategy, Sydney-built landing pages (not one generic national page), conversion tracking, and AHPRA/TGA-aware compliance review for clinic brands — run as one accountable AUD-native system, not separate disconnected services.
More questions (1)
How is shakalakaa different from other Sydney performance agencies?
We're newer to the domestic Sydney scene than decade-old local independents like Rocket Agency or AdVisible — we say so plainly. Our specific fit is Sydney businesses that also sell into or want to expand across Malaysia, Singapore and Taiwan, run by one team rather than handed off between a domestic agency and a separate regional one. See the full, named-competitor comparison on the blog.