Quick answer: shakalakaa runs 5 Australian service programmes — SEO, Google Ads, Meta Ads, performance marketing and GEO/AI search optimization — budgeted natively in AUD against published Australian benchmarks (Google Search CPC ~AUD 2–4, Meta CPM AUD 9.63–21.73), with every claim reviewed against Australian Consumer Law before it goes live.
Australia is a premium, high-scrutiny market. Costs run higher than Malaysia across most channels, advertising claims are held to the Australian Consumer Law's misleading-or-deceptive-conduct standard regardless of intent, and for cosmetic and healthcare-adjacent businesses, AHPRA and TGA advertising rules add a further compliance layer. None of that is a problem — it's the moat. The businesses that build compliant, well-measured campaigns win against competitors who either copy campaigns from a cheaper market or judge Australian performance by someone else's baseline.
We budget and report every Australian campaign in its own currency against real published Australian data, and every claim — pricing, comparisons, testimonials — is reviewed against Australian Consumer Law before launch, not retrofitted after a complaint.
What we run in Australia
Our Australian practice runs ten programmes — anchored by our performance marketing agency in Sydney at 60 Martin Place, with AHPRA/TGA compliance built in for clinic brands. City coverage extends beyond Sydney to Brisbane, Melbourne, Perth and Gold Coast — as a digital marketing agency gold coast the practice runs from the same Martin Place office as our other capital-city accounts, no permanent city office in any of them, on a coverage-first-then-off-page ranking route because the Gold Coast SERP sits in a lighter competitive band than the state capitals.
For owner-run firms we package this as small business digital marketing: one plan across search, social and the website, sized to a realistic budget and reported on enquiries. Small business digital marketing with us starts with the channel most likely to pay back first — usually local SEO or Google Ads — before anything else is added.
Industry programmes we run in Australia
Beyond the five service lines above, we run dedicated aesthetic clinic marketing and dental clinic marketing programmes for Australia — AHPRA/TGA-compliant creative, AUD budgeting against published benchmarks, and outcomes tracked to booked, attended consultations rather than raw enquiry volume.
Evaluating who runs this for you, or what it should cost? See the guide to choosing an Australian marketing agency and our honest breakdown of what digital marketing costs in Australia — including what we do and don't yet have first-party data on.
Xiaohongshu (XHS/RedNote) for Chinese-Australian and Chinese-student audiences. Australia's Chinese-speaking diaspora and international student population still research on XHS the way they did before relocating — a smaller but genuinely underserved audience most Australian agencies don't touch. A blue tick (专业号认证) unlocks the Juguang ad platform, storefront and brand analytics; see the Xiaohongshu blue tick verification service or the free XHS Verification Eligibility Checker.
Compliance for regulated Australian categories
AHPRA & TGA compliance for cosmetic and healthcare-adjacent businesses. Cosmetic procedure advertising in Australia is governed by AHPRA's cosmetic advertising guidelines (effective 2 September 2025), which strengthened the existing testimonial ban, restricted appearance-prediction apps, and require a 7-day cooling-off period for under-18 patients. Our free AHPRA & TGA Ad Compliance Checker flags testimonials, before/after imagery, restricted specialist titles and TGA prescription-product mentions in your existing ad copy before you publish.
Spam Act & Privacy Act for any marketing message. Every business running email, SMS or WhatsApp marketing in Australia — not just regulated clinics — needs valid consent, clear sender identification and a working unsubscribe under the Spam Act 2003, plus a Privacy Act 1988 (APP 7) opt-out for direct marketing generally. Self-check your own message with the free Privacy Act & Spam Act Checker.
Australian Consumer Law across every channel. ACL Section 18 prohibits misleading or deceptive conduct regardless of intent, and the ACCC's current enforcement priorities specifically call out misleading pricing, unsubstantiated claims and undisclosed add-on costs. Every claim in every campaign we run is checked against this standard before launch.
AUD baselines, not converted ringgit. Australia costs more across most channels — Google Search CPC commonly AUD 2–4 cross-industry, Meta CPC around AUD 1.47, Meta CPM AUD 9.63–21.73 depending on vertical (source, source, verified 2026-07-27). We budget and report each market in its own currency against its own published benchmark, never a converted figure.
For multi-site and national brands in Australia
Australian work is planned in AUD and reported against Australian baselines, separately from every other market we serve. For brands running several sites or states, that means one plan with results read per site, and every campaign reviewed against Australian Consumer Law and, for clinics, AHPRA and TGA rules before it launches.
Video, photography, content and AI creative are produced by our own team; the Sydney office is at 60 Martin Place, with delivery from the Kuala Lumpur headquarters.
Our published Australian work covers financial services, freight and food and beverage: North (AMP), AMP's wealth platform, on SEO and app store optimisation for financial advisers; Ofload, a digital road freight platform, on technical SEO and native iOS and Android carrier apps; and Nomad Coffee Group on Shopify Plus, a B2B wholesale portal and SEO.
Each is measured in the client's own numbers — adviser leads, shipper leads, app installs, wholesale orders — and reported for its own period.
For how we work with larger Australian businesses — procurement, platform builds and reporting — see marketing for large brands in Australia.
- USD 8.1M
- Client media spend managed
- All accounts, 2025 · RM 35M at USD 1 = RM 4.30 (Dec 2025)
- 2,400+
- Creative assets produced in-house
- All client accounts, 2025
- 70+
- Accounts under management
- As at September 2026
- 5
- Markets served
- Malaysia · Singapore · Hong Kong · Australia · Taiwan
- 4.2×
- Return on ad spend, e-commerce accounts
- E-commerce accounts, Jan–Dec 2025
- -38%
- Cost per qualified lead since onboarding
- Lead-gen accounts, first 90 days vs Dec 2025
Ofload
Case study → 
Nomad Coffee Group
Case study →