One thing before the list: shakalakaa is on it. We run Meta ads for Singapore clients, so we have an interest. We have placed ourselves where our Singapore case studies support it, said why, and kept every other entry to what each agency publishes about itself. Nobody paid to be listed.
Last reviewed:
We re-check every agency on this list each quarter. Next review: January 2027.
Meta remains one of the most effective channels for Singapore businesses that sell to consumers or generate leads, and one of the easiest to waste money on. Since Apple’s privacy changes, browser-based tracking misses a share of conversions, so campaigns optimised on incomplete data drift towards cheap clicks and form fills. The agencies worth hiring fix the measurement first, then judge the work on qualified leads or revenue.
To find the best Meta ads agencies Singapore businesses can realistically shortlist, we compared them on four criteria:
- Tracking. Does the agency set up the Conversions API (server-side) alongside the pixel, and reconcile with your CRM or analytics?
- Lead qualification. Does it use qualifying questions, landing pages or WhatsApp to separate real prospects from form-fillers?
- Creative. Is creative made in-house, and refreshed often enough to stop costs rising?
- Reporting. Does it report cost per qualified lead, booked appointments, return on ad spend or revenue?
Meta’s own partner directory requires a login to check, so any Meta Business Partner status mentioned below is what the agency says on its own site. Healthcare advertisers should also check that their agency understands the Healthcare Services (Advertisement) Regulations; see our Singapore healthcare advertising rules and clinic advertising compliance guides.
How They Compare
| Agency | Best for | Conversions API stated | Reports on | Pricing signal |
|---|---|---|---|---|
| Heroes of Digital | Lead quality and booked appointments | Yes, with CRM integration | Cost per qualified lead, show-up, bookings | Contact for quote |
| shakalakaa | Healthcare, e-commerce and financial lead gen | Yes | Qualified leads, appointments, revenue | Retainer; ad spend billed separately |
| PaperCut Collective | SMEs wanting qualified lead forms | Yes, server-side | Spend, CPA, ROAS (weekly) | Tiers by ad budget from S$1,500 a month |
| KPI Media | Growth brands wanting a KPI guarantee | Yes, with GA4 and CRM reconciliation | CPL, CAC, revenue | Published; S$2,000 a month at S$5–10k budget |
| MediaPlus Digital | SMEs wanting ads plus web support | Yes | Cost per lead, ROAS | Contact for quote |
| OOm | Brands wanting a full-service agency | Pixel tracking stated | Monthly performance reports | Contact for quote |
Heroes of Digital — Lead Quality Over Lead Volume
Heroes of Digital is a Singapore agency headquartered in Toa Payoh that treats Meta advertising as lead generation judged on quality rather than volume. Its Meta service covers pixel and Conversions API setup, event tracking, lead-quality feedback and CRM integration, and its audits review lead-form quality; it says plainly that it optimises for qualified leads rather than cheap ones, and explains when a landing page qualifies better than an instant form. It reports on cost per qualified lead, show-up rate, cost per booked appointment and return on ad spend. It says it is a Meta Business Partner, and its published Meta case studies include Trinity Medical Centre, Fanco Fan and Mega Furniture.
shakalakaa — Healthcare, E-commerce and Financial Lead Generation
This is the publisher’s entry, so it sticks to what the Singapore case studies already publish. Our Meta work in Singapore spans healthcare, e-commerce and financial services, with tracking and creative in-house. For B9 Dental Centre, Meta Ads into a WhatsApp booking funnel produced more than 3,100 qualified patient leads, with 82% confirming an appointment over WhatsApp and a 3.8× return on completed treatment revenue. For Epitex Home, Meta Advantage+ Shopping, catalogue retargeting and the Conversions API, alongside TikTok, lifted blended return on ad spend from 1.4× to 3.8× and monthly orders from paid media from 320 to 1,420, with the Conversions API recovering 24% more purchase signals.
For Manulife Financial Advisers, Meta and Google lead acquisition wired into the adviser CRM grew advisory leads from 280 to 1,344 a month and lifted consultation show-up from 7.4% to 24.6%, and Meta is part of the omnichannel programme for Camtech Health. Where we are not the answer: if you want the lowest possible entry budget, PaperCut Collective and MediaPlus Digital work at smaller scale. For our scope, see our Meta ads agency in Singapore service.
PaperCut Collective — Qualified Lead Forms for SMEs
PaperCut Collective is a Singapore agency founded in 2023 and based at Northstar@AMK that says it has served more than 100 Singapore brands. Its Meta service starts with a pixel audit and a server-side Conversions API setup, and it uses lead form ads with qualifying questions; in one anonymised published case that approach quadrupled quality leads. It can produce creative in-house, including video shoots, and reports weekly on spend, cost per acquisition and return on ad spend. Its packages are tiered by monthly marketing budget rather than by its own fee, starting from a S$1,500 budget, and it says it is pre-approved for the Enterprise Development Grant.
KPI Media — Published Fees and a KPI Guarantee
KPI Media is a Singapore performance agency on Circular Road running Meta, Google, TikTok and LinkedIn. Its Meta service includes Conversions API and clean event setup, with GA4 and CRM reconciliation and reporting tied to revenue, and it sells Conversions API implementation as a standalone service. It is unusually open about price: its fee calculator shows S$2,000 a month for ad budgets of S$5,000–10,000, it works month to month, and it offers 50% off the retainer if an agreed KPI is missed, for eligible budgets with prior data. Published results include NUS Business School, where Meta cost per lead fell 54%, and Ease Healthcare.
MediaPlus Digital — Meta Plus Web for SMEs
MediaPlus Digital is a Singapore agency at Paya Lebar Square, with offices in Miri and Hong Kong, that runs Facebook and Instagram campaigns alongside web design and SEO for SMEs. Its Meta service includes pixel and Conversions API setup so reported results match real sales, and its in-house team produces static, carousel and short-form video creative, testing new concepts every month. It reports on cost per lead and return on ad spend with real-time dashboards, and it says it is a Meta Business Partner. A practical choice for a smaller business that wants ads and its website handled together.
OOm — A Full-Service Agency With In-House Design
OOm is a long-established full-service digital agency on Grange Road in Orchard. It runs Facebook and Instagram campaigns including lead-generation ads, with conversion pixel tracking and monthly performance reports with recommendations, and its in-house digital designers produce the ad creative. It says it holds the Meta Business Partner badge. Its published social creative portfolio includes British Council, Bostik and The Living H2O. It does not describe Conversions API work or a lead-qualification method on the page we read, so ask about both if lead quality matters to you.
Lead Forms, Landing Pages or WhatsApp?
Most Singapore Meta campaigns that generate leads use one of three destinations, and the choice shapes lead quality more than any audience setting. Instant lead forms are the cheapest per lead because the details are pre-filled, which is also why they attract the most casual sign-ups; adding one or two qualifying questions raises the cost per lead and usually lowers the cost per real customer. Landing pages ask more of the visitor and give more room to explain price, process and eligibility, so the people who convert tend to be further along. Click-to-WhatsApp suits businesses where a quick conversation closes the booking, such as clinics, salons and home services, provided someone replies within minutes and the outcome of each chat is recorded.
A good agency will recommend one based on your sales process rather than its habit, test a second if the first plateaus, and report the cost of a qualified lead or a booked appointment for each, not just the cost of a form fill.
What to Set Up Before You Spend
Whichever agency you choose, the first month should be about measurement and definitions. Check that the pixel and the Conversions API send the same, deduplicated events; agree in writing what a qualified lead or a valid order is; decide how lead outcomes from your CRM, WhatsApp or booking system will be fed back; and set a creative refresh rhythm. In Singapore, where cost per click is high, those four steps usually matter more than any targeting trick.
Then give the account enough time and data before judging it. Meta’s delivery system needs a steady flow of conversion events to optimise, so a campaign that changes every few days, or that optimises for an event it rarely sees, never settles. A fair first review usually comes after several weeks of stable spend, judged against the qualified-lead or revenue target you agreed at the start, not against the first week’s cost per click. Ask your agency what it will change if the numbers are off at that point, and what it will leave alone.
So Which One?
If lead quality and booked appointments are the measure, start with Heroes of Digital. If you are a healthcare, e-commerce or financial brand that wants Meta judged on qualified leads or revenue, with tracking and creative in-house, that is where we would argue for shakalakaa. For an SME that wants qualifying lead forms on a modest budget, PaperCut Collective. If you want a published fee and a guarantee, KPI Media. For ads plus a website, MediaPlus Digital, and for a full-service agency with in-house design, OOm.
Before you sign, ask to see the Events Manager setup they would build, how they define a qualified lead for your business, and a Meta case study with results stated as cost per qualified lead, appointments or return on ad spend.
For how we run Meta in Singapore, see our Meta ads agency in Singapore page. Comparing across channels? See the best performance marketing agencies in Singapore.