Quick answer: Interior design ad costs in Singapore average SGD 30–90 cost-per-lead on Meta — higher than Malaysia's RM25–70 band, reflecting Singapore's higher CPMs across the board. Raw lead volume overstates the real number here too: the metric that predicts revenue is cost per budget-fit qualified enquiry, screened against your minimum project value, not cost per unscreened lead.
Worked example
A Singapore interior design firm spending SGD 3,000/month on Meta ads at the midpoint cost-per-lead of SGD 60 generates roughly 50 leads a month. Against Singapore's higher project values — where a single condo renovation project can exceed SGD 80,000 — even a handful of qualified leads from that spend represents a strong return relative to the media cost.
Methodology
These ranges are aggregated from the Interior Design accounts we manage in Singapore, expressed as bands rather than single figures because real performance varies by targeting, offer and season. See the full Index methodology for how the whole dataset is maintained.
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FAQ
Why budget in SGD rather than converting from Malaysian figures?
Singapore's CPMs, audience size and project economics are structurally different from Malaysia's — a converted ringgit figure understates real cost and overstates real project value, so we budget and report each market natively.
Does portfolio-quality creative change this cost band?
Yes — interior design is a visually-led category where creative quality has an outsized effect on cost efficiency; a portfolio-led funnel with real project photography consistently outperforms generic stock-image creative within this same cost band.
