Aesthetic Clinic Ad Costs
in Singapore.

Worked example

A Singapore aesthetic clinic spending SGD 4,000/month on Meta ads at the midpoint cost-per-lead of SGD 52 generates roughly 77 leads. At SGD 120–350 per booked consultation, that's consistent with 25–40 booked consultations from that spend — higher than Malaysia's bands across the board, offset by Singapore's higher case values.

The framework these numbers sit inside is our full breakdown of the Singapore healthcare advertising rules — Healthcare Services Act, MOH regulations and SMC/SDC guidance — the restrictions that shape both the creative approach and the cost bands above.

Methodology

These ranges are aggregated from the Aesthetic Clinic accounts we manage in Singapore, expressed as bands rather than single figures because real performance varies by targeting, offer and season. See the full Index methodology for how the whole dataset is maintained.

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FAQ

Why does Singapore cost more per lead than Malaysia for the same treatment?

Higher CPMs across Meta/Google in the Singapore market, a smaller addressable audience, and higher-value case economics on the other side — Singapore clinics typically budget in SGD against SGD case values, not converted ringgit.

Is this figure MOH-compliant creative or generic benchmarks?

These are cost figures from campaigns run under Singapore's Healthcare Services (Advertisement) Regulations and SMC/SDC guidance — restricted before/after imagery and outcome-claim rules already priced into the creative approach behind these numbers.