Quick answer: Aesthetic clinic ad costs in Singapore average SGD 25–80 cost-per-lead on Meta, rising to SGD 120–350 cost per booked consultation once qualification is applied — a wider spread than Malaysia, reflecting Singapore's higher CPMs and Healthcare Services (Advertisement) Regulations-constrained creative. Figures are from the shakalakaa Digital Ad Cost Index, updated on a regular review cadence.
Worked example
A Singapore aesthetic clinic spending SGD 4,000/month on Meta ads at the midpoint cost-per-lead of SGD 52 generates roughly 77 leads. At SGD 120–350 per booked consultation, that's consistent with 25–40 booked consultations from that spend — higher than Malaysia's bands across the board, offset by Singapore's higher case values.
Methodology
These ranges are aggregated from the Aesthetic Clinic accounts we manage in Singapore, expressed as bands rather than single figures because real performance varies by targeting, offer and season. See the full Index methodology for how the whole dataset is maintained.
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FAQ
Why does Singapore cost more per lead than Malaysia for the same treatment?
Higher CPMs across Meta/Google in the Singapore market, a smaller addressable audience, and higher-value case economics on the other side — Singapore clinics typically budget in SGD against SGD case values, not converted ringgit.
Is this figure MOH-compliant creative or generic benchmarks?
These are cost figures from campaigns run under Singapore's Healthcare Services (Advertisement) Regulations and SMC/SDC guidance — restricted before/after imagery and outcome-claim rules already priced into the creative approach behind these numbers.
