Quick answer: Dental ad costs in Singapore run SGD 8–25 cost-per-click on Google Search and SGD 80–250 cost-per-lead overall — against case values of SGD 4,500–9,000 for Invisalign and SGD 3,500–7,000 per implant tooth, a lead that looks expensive is usually still profitable once conversion to signed treatment is tracked. Figures are from the shakalakaa Digital Ad Cost Index.
Worked example
A Singapore dental clinic bidding on implant terms at the SGD 25 high end of the CPC band, converting at a typical search-ad rate, lands within the SGD 80–250 cost-per-lead band. Against an implant case value of SGD 3,500–7,000 per tooth, the channel remains profitable even at the top of the CPL range for a single-tooth case, and materially more so for multi-implant cases.
Methodology
These ranges are aggregated from the Dental Clinic accounts we manage in Singapore, expressed as bands rather than single figures because real performance varies by targeting, offer and season. See the full Index methodology for how the whole dataset is maintained.
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FAQ
Why is Singapore's dental CPL higher than Malaysia's?
Higher baseline Google Ads auction costs across the Singapore market generally, plus a smaller population base competing for the same search volume — the same dynamic that pushes every category higher in SG, not something specific to dental.
Does this include Invisalign campaigns specifically?
Yes — Invisalign case value (SGD 4,500–9,000) is tracked as its own line since Invisalign leads typically convert at a different rate and case value than general implant or restorative enquiries.
