Quick answer: Across the Malaysian agency market, social media marketing packages run RM1500–8000/month management (posting-only to full-funnel). Platform-specific management sits inside that same band — Meta and TikTok cluster in the middle of it, XHS/RedNote at the upper end because it includes account verification and native-language content. Ad spend is billed separately, and most agencies price the package by platform count and posting frequency rather than a single flat rate.
Package pricing by scope
"Social media marketing package" covers a wide range of actual deliverables, which is why quotes vary so much. Across the Malaysian agency market, management alone runs RM1500–8000/month — the low end is posting-only (content calendar, scheduled posts, light community management), the top end is full-funnel (paid social, structured creative testing, conversion tracking, monthly strategy). A quote that doesn't specify which of these it covers is not comparable to another quote.
Management-fee range from published Malaysian agency-market rates; Meta CPM from first-party managed-account data (our benchmark dataset). Full data in our ad benchmarks resource.
Why platform choice changes the number, not just the price band
Meta and TikTok run in similar management-fee bands because the account build and optimisation effort are comparable — the real cost difference between them shows up in ad spend and creative cadence, not the management fee itself. XHS costs more to manage because it's a genuinely different discipline: account verification alone is a real, gated process (see our XHS business account guide), and native Simplified Chinese content production is a separate skill from Meta/TikTok creative. A quote that prices all three platforms identically hasn't accounted for this.
See our full social media marketing service for how we scope a multi-platform account, or XHS marketing specifically if that's the platform in question.