Resource · Pricing Cluster
Meta, TikTok and XHS cost structures broken out separately — real MYR ranges, not one blended number.
Quick answer: Social media marketing packages in Malaysia run RM800–8000+/month management, posting-only to full-funnel. Meta and TikTok ad management each run RM1,500–5,000/month; XHS runs RM2,000–6,000/month since it includes account verification and native-language content. Ad spend is always separate, and most agencies price the package by platform count and posting frequency rather than a single flat rate across the board.
"Social media marketing package" covers a wide range of actual deliverables, which is why quotes vary so much. Management alone runs RM800–8000+/month — the low end is posting-only (content calendar, scheduled posts, light community management), the top end is full-funnel (paid social, structured creative testing, conversion tracking, monthly strategy). A quote that doesn't specify which of these it covers is not comparable to another quote.
| Platform | Management fee | Notes |
|---|---|---|
| Meta (Facebook & Instagram) | RM1,500–5,000 flat, or 15–20% of spend | CPM roughly RM8–25 |
| TikTok | RM1,500–5,000 flat, or 15–20% of spend | Same band as Meta; creative cadence drives the top end |
| XHS / RedNote | RM2,000–6,000 | Includes account verification + native-language content |
Management-fee figures from data/pricing.php; Meta CPM from first-party managed-account data (data/benchmarks.json). Full data in our ad benchmarks resource.
Meta and TikTok run in similar management-fee bands because the account build and optimisation effort are comparable — the real cost difference between them shows up in ad spend and creative cadence, not the management fee itself. XHS costs more to manage because it's a genuinely different discipline: account verification alone is a real, gated process (see our XHS business account guide), and native Simplified Chinese content production is a separate skill from Meta/TikTok creative. A quote that prices all three platforms identically hasn't accounted for this.
See our full social media marketing service for how we scope a multi-platform account, or XHS marketing specifically if that's the platform in question.
Part of the pricing cluster: the full pricing guide, Google Ads price, how agencies charge, and web design price. Size your own budget with the free ad budget calculator, or see what's driving the numbers in what actually moves social media marketing price and Facebook ads cost specifically.
Cite this
shakalakaa (Plixitt Solutions). "Social Media Marketing Packages Malaysia." https://shakalakaa.my/resources/social-media-marketing-cost-malaysia. Updated 2026-08-03. Licensed under CC BY 4.0.